https://padlet.com/slinney/3zatzxzfisv7t0fr How has the marketing of your chosen brand been effected and developed form the the pandemic / predictions en-us 2021-04-29 09:37:43 UTC 2025-12-31 22:26:29 UTC hello@padlet.com slinney https://padlet.com/slinney/3zatzxzfisv7t0fr/wish/1519186567 Both Simone Rocha and H&M were determined to honour their collaborative collection in an imaginative, pioneering and artful manner, while also being safe and instep with social-distancing guidelines. Therefore, they selected to forgo a physical in-person global event in favour of a curated digital celebration: a pioneering pop-up book AR experience. This is a truly experimental creation, and the first of its kind – a dynamic way of bringing art, fashion and iconic figures into invited guests’ homes, through technology.

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