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         <description><![CDATA[O posicionamento mostra o
que os consumidores pensam sobre as marcas oferecidas em um mercado.]]></description>
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         <description><![CDATA[Os 4 Ps, também conhecidos como composto de marketing, é um conceito desenvolvido por Jerome McCarthy nos anos 1960 e amplamente divulgado por Philip Kotler. Ele representa os quatro pilares básicos de qualquer estratégia: produto, preço, praça e promoção.

A origem do conceito veio do livro Basic Marketing: A Managerial Approach escrito por McCarthy. Mesmo sendo uma literatura antiga, podemos ver como ela ainda pode ser aplicada depois de 60 anos de seu lançamento.

Alguns anos depois, a teoria começou a ser divulgada por Philip Kotler, que escreveu o livro Administração de Marketing: A Bíblia do Marketing. Nessa obra, ele acrescentou alguns pontos ao conceito inicial, tornando os conceitos mais práticos e definindo um conjunto de ferramentas aplicáveis para essa área em empresas.]]></description>
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