Timeline by Shieun Park

1886 - Invention of Coca Cola

shieunpark2 — 2024-06-12 00:31:21 UTC

John Pembert, started at humble beginnings and sold only 9 drinks a day in his first year. The drink was named 'Coca Cola' for advertising/commercial reasons

1892 - Coca Cola is established as a company

shieunpark2 — 2024-06-12 00:38:32 UTC

Asa Candler, who acquired the Coca Cola branding in 1888, finalises the purchase and incorporates the Coca Cola company as a Georgia Cooporation

1904 - First advertisement on magazines

shieunpark2 — 2024-06-12 00:41:41 UTC

Sales of Coca Cola hit the 1 million gallons mark, and was endorsed by several celebrities at the time

1911 - big money

shieunpark2 — 2024-06-12 00:47:01 UTC

Annual budget for Coca Cola advertising surpasses $1 million after being sold in the USA, Canada, Cuba and Panama

1928 - Cooperation with the Olympic Games

shieunpark2 — 2024-06-13 02:50:21 UTC

Drinks were supplied around Amsterdam in kiosks in collaboration with the Olympic Games. This relationship has lasted to this day

1931 - Haddon Sundblom

shieunpark2 — 2024-06-13 02:54:43 UTC

Haddon Sundblom's first illustration, promoting and featuring Santa pausing for a drink of Coca Cola is the first of many. Sundblom becomes a key importance to the marketing of Coca Cola

1942 - Advertisement Advancements

shieunpark2 — 2024-06-13 03:14:49 UTC

Posters of American soldiers promoting Coca Cola are advertised in schools, public areas, restaurants etc.

The mascot, 'The Cider Boy' is made to promote the idea that 'Coke' and 'Coca Cola' are the same terms.

1943 - World War II

shieunpark2 — 2024-06-13 03:19:52 UTC

US Government requests that Coca Cola is supplied to soldiers at war, and Robert Woodruff(a business man and the president of coca cola at the time) pledged to provide Coke for a nickel no matter the cost. During that era, more than 5 billion bottles were distributed

1950's - further industry developement

shieunpark2 — 2024-06-17 00:28:30 UTC

Becomes the first product to appear on the cover of time magazine. The Coca Cola company begins featuring African-American in marketing w olympians. King sized bottle arrived and so did a special cup vending machine. Sponsered a pavilion and is now distributed by a network of 1700 bottlers, operating in more than 100 countries.

1960's - Emerging competition and new slogan

shieunpark2 — 2024-06-17 00:32:44 UTC

Coca Cola celebrated its 75th anniversary while sprite was introduced, along with many other drinks over the years. A new graphic look for the Coca Cola system was introduced, feat. Red and white Colour scheme and logo. The new slogan “it’s the real thing” ushered in a new advertising look for brand coke.

1970's - Sponserships

shieunpark2 — 2024-06-17 00:38:42 UTC

Dynamic ribbon design was used in representation for the olympade in the us. Reappeared in the china markets. Coca Cola begins worldwide sponsorship of special Olympics.

1980's

shieunpark2 — 2024-06-17 00:41:39 UTC

Coca-Cola launched Diet Coke, which quickly became a popular alternative to the original formula for those seeking fewer calories.

1990's - Anniversary of sponsorships and collaborations

shieunpark2 — 2024-06-17 00:48:42 UTC

Coca Cola company created a Coca Cola Olympic city as a way to entertain fans. It also announced a 100 year partnership with the national basketball association.

2000's - Coca Cola's Zero Sugar

shieunpark2 — 2024-06-17 00:53:32 UTC

Adding to its lineup of healthier options, Coca-Cola introduced Coca-Cola Zero Sugar, targeting consumers who wanted the taste of Coca-Cola without the sugar.