I wish I’d been part of the team that made printworks,

To have done this the designers must have been well acquainted with typography and the skills required to make a font that work. I also think another skill that they used was product design as the 3d text advertised on the billboard feels very targeted at an audience and is made to stand out as if it were a product. I think I could do that because I have some experience working with and studying typography and find bold fonts interesting as they often have potential to be used in a diverse variety of places.

 

I want to study typography because I want to see different texts and I enjoy the process. The skills required for typography would be experience.