Advanced Journalism 2 - Seminar Activities by https://padlet.com/ncarragher/3wwvajua37hclw6n Add your group's notes below en-us 2023-12-11 10:07:14 UTC 2026-02-08 13:43:05 UTC hello@padlet.com It says in the brief we are encouraged to reference academic texts, case studies etc. Do we need to use Harvard referencing and include a reference list for the proposal? https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764815851 Yes, Harvard referencing should be used, and a reference list should be included at the end of the Proposal. All sources should be cited in-text and in the reference list in line with the Cite Them Right Harvard referencing guidelines to ensure consistency and academic accuracy.

]]> 2026-01-26 16:13:32 UTC https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764815851 What is SWOT analysis? https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764819781 A SWOT analysis is a strategic planning tool used to evaluate an organisation, project, or idea by identifying its Strengths, Weaknesses, Opportunities and Threats. We will cover this in our Week 2 and Week 3 sessions, but you can start exploring the SWOT threads on this Padlet and add your initial observations under the relevant headings.


Your SWOT analysis of NQ will directly inform your Proposal, helping to explain why certain audience, platform, branding, analytics, or commercial strategies are appropriate. Our learning objectives require you to show critical awareness of the current media landscape and make informed predictions about how NQ can adapt and grow. You will also need to provide evidence-based justification for your strategic decisions, drawing on industry research, comparable publications and journalism best practice.

]]> 2026-01-26 16:16:21 UTC https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764819781 Do we need to include multi-media elements - like mock-ups etc? https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764820006 Yes, you can find more information on this - and what to include in the Appendix - in the Proposal Crib Sheet and Guidance document available on Moodle.

]]> 2026-01-26 16:16:34 UTC https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764820006 TikTok is the fastest growing social and video network https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764833708 2026-01-26 16:27:08 UTC https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764833708 Audiences in most countries are sceptical about the use of AI in the news https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764834968 2026-01-26 16:28:08 UTC https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764834968 https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764836693 The internal features of the site are constantly changing after a switch in developers last year, from a third party to the university. Under MMU, errors on the website (such as broken embeds causing a splattering of random numbers in articles, downed pages, etc) are slower to fix, meaning a poorer user experience for longer when issues do arise. Needs to be more collaboration between NQ and university.

]]> 2026-01-26 16:29:30 UTC https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764836693 News media providers are wrestling with a range of challenges presented by generative AI https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764837182 2026-01-26 16:29:52 UTC https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764837182 News audiences for TV (down from 79% to 48%) and print (from 59% to 12%) have fallen substantially over the past 12 years https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764837803 2026-01-26 16:30:23 UTC https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764837803 Public broadcasters such as the BBC, Channel 4, and ITV remain the most trusted news brands along with the Financial Times. https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764839724 2026-01-26 16:31:42 UTC https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764839724 the biggest proportion of respondents say trust (38%), official sources (35%), and fact-checkers (25%) rather than sources such as social media (14%). https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764839866 2026-01-26 16:31:50 UTC https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764839866 Low engagement with students https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764841739 2026-01-26 16:33:19 UTC https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764841739 https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764842044

  • 20% of people in the UK say social media is their main source of news

  • The UK has one of the lowest amounts of people who say they use TV as a source of news weekly (48%) compared with Denmark and Germany (61%), France (59%), Japan and USA (50%)

  • 73% of people in the UK prefer to read online news (compared to 15% who prefer to watch and 9% who prefer to listen)

  • 37% of people in the UK say their smartphone is the first way they come across news in the morning

  • 10% of people in the UK pay for online news

  • 67% of people in the UK use a smartphone as their main device for news

    • ]]>     2026-01-26 16:33:36 UTC https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764842044     The website could do with some modernising. It looks slightly disjointed and clunky. https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764842774 2026-01-26 16:34:13 UTC https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764842774 https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764842814 news media still considered best for local government/politics news, local news (crime etc), local notices

    ]]>     2026-01-26 16:34:16 UTC https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764842814     https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764842873 35% of people in the UK pay attention to ordinary people for news on X, the second highest number after 50% of people who listen to traditional news.

    ]]>     2026-01-26 16:34:19 UTC https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764842873     https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764848273 An Opportunity for NQ could be a podcast. Podcasts are massively growing in popularity due to them being easy to access and a fun engaging way of consuming news

    ]]>     2026-01-26 16:38:08 UTC https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3764848273     NQ development https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3773579167 How has The Northern Quota changed over time in terms of how it’s run or how students publish on it?

    ]]>     2026-02-02 12:10:01 UTC https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3773579167     https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3773885359 Was the podcast, Student Radar, part of Northern Quota or a separate platform?

    ]]>     2026-02-02 15:17:01 UTC https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3773885359     https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3781905171 What is the meaning behind the name Northern Quota?

    ]]>     2026-02-08 13:43:04 UTC https://padlet.com/ncarragher/3wwvajua37hclw6n/wish/3781905171