https://padlet.com/kate_robertson17/3wb16w41mnke Post your own 'gender' advertisement, with a brief summary of its message, stereotypes and intended audience underneath en-us 2017-09-11 04:23:57 UTC 2026-01-27 03:46:05 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Lovecookie.png abbey_marin https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186238340 This advertisement shows the stereotype that women are weak and can't do certain things. It implies that men are stronger than women and that women are incapable. They have chosen to portray a woman who is very feminine with perfectly styled hair, perfect eyebrows and red nails. The target audience is women because the tagline "You mean a woman can open it...?" is meant to encourage them to buy it because they've made it 'easy enough' to open. ]]> 2017-09-11 04:52:36 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186238340 mia_colella https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186238394 Stereotypes
This advertisement shows the stereotype that the woman isn't capable enough to complete the simple job she is meant to be doing, cooking as she has burnt the food. The man is wearing a suit and has just gotten home from work. It shows the man as very strong and manly drinking beer and the woman as very ditsy, stupid and fragile as she burnt the food and is crying about it with her strong husband comforting her.

The Message
The message suggests that even if the wife burns food and is incapable of cooking the man will have the beer to have instead so he doesn't have to worry about his wife burning food or not doing something properly. The advertisement shows that beer is only for men.

Target Audience
The target audience is men as it says that is a woman burns the food or messes up the cooking, which they are suggesting is inevitable that she cant ruin the beer.

Comment:
Wow Mia, this is a really good advertisment you used. I find it super interesting how he is using the excuse "you didn't burn the beer" to comfort his wife. Beer can't possibly be burnt so the fact that he is using this excuse makes him sound like he is belittling his wife and treating her like a child. Another interesting thing about this advertisement is in the little writing down below it has 'or woman' in brackets, showing it isn't normal for a woman to drink beer. Great work Mia, your did really well]]> 2017-09-11 04:52:59 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186238394 anouk_legrange https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186238488 This advertisement shows that women can't think for themselves and have to think like men in order to be useful. This suggests that women's thinking won't be good enough and that women have to think like men in order for their thoughts to be valid. The target audience is women who don't want to be reliant on men anymore.]]> 2017-09-11 04:54:01 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186238488 saphron_wheatley https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186238495 This advertisement stereotypes that men are the ones that but women things, furthering the idea that women are dependent on men. The ad also suggests that women are emotional when not given what they want and that in order for men to please their wives they must make but her anything she wants. The target audience for this advertisement is women as then they can show it to their husbands. ]]> 2017-09-11 04:54:03 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186238495 tullia_williams https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186238563 This advertisement presents the idea that all men want hardware for BBQs, fixing, building and outdoorsy type equipment. It stereotypes the masculine ideal on men.
 It is targeted at wives and children who are looking for a gift for dad.]]> 2017-09-11 04:54:39 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186238563 olivia_bakker1 https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186238625 1. this advertisement promotes the idea that all women will be overly excited for a set of cooking ingredients. It is also evident that the man is happy with his purchase because he knows (or at least thinks) she will enjoy cooking a meal for HIM. the target audience is husbands and it implies that it would be a good gift as  ]]> 2017-09-11 04:55:08 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186238625 saphron_wheatley https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186238666 The stereotypes presented are that women always do the domestic work, such as cleaning, and never get a break as men are incapable of doing this work. It also shows that women have the purpose to just provide for men by doing all the work around the house, which thus pleases the men and makes them happy. Furthermore, the stereotype is that men encourage women to do all the domestic work as the image shows the product to be called Mr Clean.

The message of this image is that women are not allowed to have a break because they should always be pleasing men. However, it is also challenging the stereotype that women always do the work, through the reference of "this mother's day get back to the job that really matters". This is because it is trying to convey that men actually can do the cleaning because the cleaning product represents a man.

The target audience is woman as it is trying to say to women that they must always do the cleaning and shouldn't take a break from doing so, even if it is a special day. The use of the sparkling shine further reinforces that women are being encouraged that they are not missing out on anything by doing the domestic work, because they get good results, such as a clean house which can lead to a tolerable husband.]]> 2017-09-11 04:55:31 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186238666 caitlin_oshea5 https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186238704 This advertisement stereotypes men as breadwinners, as the man is wearing a suit, while stereotyping women as feminine as the women is wearing a dress and has her hair and makeup done. It also emphasises the stereotype that men make smart choices through the emphasis of the word 'smart' while women make choices that are quick or convenient. The message of the advertisement is that both men and women should bin their litter, but for different reasons. There is also a hidden message that women are pretty through the emphasis of the world 'pretty' in 'pretty quick'. The left side of the advertisement is targeted at men while the right side of the advertisement is targeted at women.]]> 2017-09-11 04:55:44 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186238704 saphron_wheatley https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186238781 This advertisement stereotypes both men and women. Women are seen as the domestic person and that they are the ones to cook. Husbands are also stereotyped as incapable of cooking and that they need the help of a woman to do more than cook a potato. The message of the advertisement is that cooking a potato is so simple that even a man could do it. The target audience is men as their pride is taking a beating so they want to prove that they can cook a potato. It also targets women as it shows that they can get their husband to help in the kitchen for once and tell them that's 'easy'.]]> 2017-09-11 04:56:14 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186238781 sierra_bertoli https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186239363 1. The stereotype presented in this advertisement is that a women can not satisfy or please a man unless they know how to cook and how to cook well. This also suggests the stereotype of the women being the cooks of the home and the men just being the one's to impress.

2. The message in this is that a women can not keep or fulfil her man unless she has the capability to cook. It also gives the message that spending time and cooking a good meal is all for the man of the home, not for yourself.

3. The target audience for this advertisement is women with husbands. It entices women to buy the cooking products so they can keep their man happy.

Comment:
your insight on this advertisement is incredibly inquisitive and in depth! i find it interesting how little they believed women were capable of back in that]]> 2017-09-11 05:00:46 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186239363 annie_jones31 https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186239368 This advertisement implies that all women are to have the perfect body and must be 'presentable' in order to show their body off at some where like a beach as long as they look attractive and live up to society's standards of a 'beach body'. This advertisement gives the message to women of 'am i good enough for society', makes them questions their appearance and creates unrealistic expectations of women's bodies for men. The target audience for this advertisement is to women


]]> 2017-09-11 05:00:51 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186239368 bella_baker1 https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186239391 Bella 
This advertisement shows that women should adore their husband and they should be the "ideal wife" which is well groomed, provides for her husband and keeps her husband happy. The husband is wearing a suit which shows that he is the 'bread winner' and his wife relies on him to live. His posture also shows that he is relaxed and in control and looking down on his wife. The wife is looking up to her husband and offering him food. The tagline: "show her it's a man's world" emphasises that men are the dominant gender. It is targeted at men who want to feel superior to their wives. 

Comment: You analysed this advertisement really well Bella! It is an incredibly stereotypical advertisement and I like how you commented on the levels of the people- how the man shows his 'higher status' by being placed above the woman relaxing in bed while the woman is down on her knees providing for him. -Abbey]]> 2017-09-11 05:01:04 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186239391 ali_burney https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186239407 The advertisement is suggestive of the stereotype that women do domestic chores such as cooking, and that it is their entire life.  It shows the image of an 'ideal wife', and is what women should aspire to be. The advertisement suggests that women are good cooks and are basically slaves to housework. The fact that the woman is looking outside with a happy expression suggests that women are content with staying inside and watching the world from afar. The script below the image also suggests that men are reliant on the woman's cooking and cleaning.]]> 2017-09-11 05:01:08 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186239407 elicia_fennell https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186239434 This advertisement stereotypes that women are dumb and not capable of doing simple things such as driving. The advertisement suggests that the car is so simple to drive that even a woman could do it. The woman is nicely dressed with her nails painted, showing the stereotypical femininity of a woman.]]> 2017-09-11 05:01:23 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186239434 mirabelle_giandiri https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186239483 This advertisement suggests that women are only able to clean. It stereotypes women as the person who must do the domestic chores of the household, specifically cleaning of stains, odors, grease, dirt and grime. The hair style, makeup and painted nails gives the lady a very feminine vibe. Its shows that a woman needs assistance when doing the housework as they are incapable of doing it by themselves. This advertisement is aimed at women so that they "get the power" to be able to clean things easier.]]> 2017-09-11 05:01:45 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186239483 annie_jones31 https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186239650 The stereotype represented in this advertisement suggests that you must have a 'fit' and 'perfect' body to have a beach body. This restricts women as they are then expected to look like this when they go to the beach.  Not only does this lower the self esteem of many women, but it also creates an unrealistic "goal" for them. Little are the public aware, this advertisement may be extremely edited, which then creates more of an unreasonable and impractical 'beach body.' this advertisement is obviously targeted at women, who believe they do not have the right build to go to the beach. ]]> 2017-09-11 05:02:53 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186239650 kate_robertson17 https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186239688 This advertisement is challenging the stereotype that beauty is equated with perfection. It suggests that it is our so-called "flaws" that make us unique and beautiful. The slogan is "Campaign for Real Beauty'. This marketing campaign is attempting to draw distinctions between Dove and other beauty brands, by suggesting that Dove values all women, whereas other beauty brands are interested in selling a more artificial/manufactured image of female beauty. However, it is still an attempt to sell a beauty product. ]]> 2017-09-11 05:03:05 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186239688 lani_freeman https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186239724 this advertisement stereotypes women. it suggests that women do all the housework, including cooking. It suggests that women are the ones who do all of the cooking for the family. it is targeted towards women as they are stereotyped in the advertisement as the ones who do all of the cooking and would be glad to receive ]]> 2017-09-11 05:03:22 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186239724 sarah_michell2 https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186239861 This advertisement suggests that women are the housewives who do the the cleaning. It stereotypes them as the person who looks after the family. The advertisement is aimed at women, saying they are the ones who know how to clean and the best cleaning products. The message of the advertisement is that women clean and will know that Clorox is a reliable product and that they should buy it for washing and cleaning.
Comment:
Really well-chosen advertisement Sarah, I like how it shows that women are stereotyped to do all the cleaning in the house. It's very interesting with its presumption that all women know what Clorox is, as they must use it to clean all the time if they are doing a proper job. I also like how it is suggesting to men that their wives are only really doing a good job cleaning if they use this product, which further reinforces how men are ungrateful for all the work women do, particularly domestic work. Another visual point I found interesting was the use of the woman wearing an apron, with permed hair and a dress, which reiterates the femininity of this advertisement and shows that the women must obviously do all the domestic work. Really great work, Sarah.]]> 2017-09-11 05:04:30 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186239861 giulia_carnevale https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186240340 This stereotypical advertisement implies that a woman's purpose is to have children and it is their one big role of life. The target audience is for stay at home mums, as they should be the ones who take care of their children while the men work and earn money. ]]> 2017-09-11 05:08:37 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186240340 tamzin_carroll https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186240750 This advertisement has aimed certain toys at girls and certain toys at boys. Some of the stereotypes within this advertisement include girls must like pink and boys must like blue, girls must play with dolls and boys must play with cars. This advertisement suggests the types of jobs that boys and girls should go into when they are older for example only boys can be rock stars. The target audience for this advertisement is young children. ]]> 2017-09-11 05:12:06 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186240750 faye_barnard https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186676619

This advertisement and like most other cleaning adverts always have a woman promoting the cleaning products. This is aimed at women because stereo typically they are the ones who are in charge of domestic cleaning. There are never men in these adverts which often sparks a lot at controversy.


comment: 
well done faye, you properly analysed this advertisement, as you mentioned the target market, and stated the stereotype. it is disgraceful how still to this day, women are still seen as the cleaners of the household. This advertisement should be targeted at both genders, not just aiming it at women, as everyone is different. as you said, the lack of showing men in these types of cleaning advertisements, sparks a lot of controversy in our society. 
overall, fantastic job!
- Elloise ]]> 2017-09-12 08:22:29 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186676619 bella_baker1 https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186701753 Great work Annie. You addressed the aim of the advertisement and backed it up with examples. You also mentioned the target audience and how it affects the target audience and how it creates unrealistic expectations for both men and women. ]]> 2017-09-12 10:17:46 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186701753 keely_rushton https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186710150 This advertisement is extremely stereotypical, posing women as the domestic cleaners of the household and having the job of doing all the chores,  suggested through the tagline "While she's busy doing other chores.." The advertisement is aimed at typical housewives who have numerous cleaning jobs to do around the house and so to have this self-cleaning oven would take one less task off their mind and allow them to complete other chores that need doing. The woman presented in the picture is wearing a traditional cleaning apron which maids are stereotyped to wear. Having a double meaning of the wife being the 'maid' of the house to do all the work.
 A sense of femininity is also displayed in this advertisement as the woman is wearing high heels, a long dress and her hair is done up in a fancy do even though she is completing household chores, which conveys the message of how women are expected to maintain a particularly feminine look in society in order to be deemed 'acceptable' even when doing messy, dirty cleaning jobs. A pleased expression is also conveyed on the woman's face, to show how cleaning makes her most happy.

]]> 2017-09-12 10:57:32 UTC https://padlet.com/kate_robertson17/3wb16w41mnke/wish/186710150