Group 3 Workshop 8.30 by Katherine Gurney https://padlet.com/320104931/3w4a9abe8ibndjsi Made with a curious mind en-us 2020-08-25 23:06:59 UTC 2020-08-27 00:40:26 UTC hello@padlet.com Peters Icecream 320104931 https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/698813489 2L 
4L  ]]> 2020-08-25 23:17:09 UTC https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/698813489 Behavioral fizaeleschulz https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/698815243 - Heavy users
Benefit sought:
- Heath conscientious 
     ( less than 100 calories/ serve)
-Gluten Free 

]]> 2020-08-25 23:18:49 UTC https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/698815243 Demographic 320104931 https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/698817829 -Family (small, large) 
-Moderate finances (not cheap, but not expensive)
- Targets children and young adults]]> 2020-08-25 23:21:10 UTC https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/698817829 Connossieur 320104931 https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/698827023 1L tubs or less]]> 2020-08-25 23:28:46 UTC https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/698827023 Behavioural 320104931 https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/698829335 - Occasional 
- Prefers Quality/ Qty
-Benefit sought (quality, occasional, ]]> 2020-08-25 23:30:42 UTC https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/698829335 Demographic 320104931 https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/698832970 -  Expensive-> Higher income
- Targets older compared to youth due to pricing + quality]]> 2020-08-25 23:33:51 UTC https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/698832970 Psychographic fizaeleschulz https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/698833211 - Low-medium social class
- VALS groups]]> 2020-08-25 23:34:00 UTC https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/698833211 Geographic 320104931 https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/701477322 - Warmer temperature
- Cheaper products are often spread broadly ]]> 2020-08-27 00:18:07 UTC https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/701477322 Geographic 320104931 https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/701477809 - More expensive brands-> often found in higher density, higher income areas
- Icecream is most desired in warmer temperatures ]]> 2020-08-27 00:18:27 UTC https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/701477809 Psychographic 320104931 https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/701479270 - Higher social class]]> 2020-08-27 00:19:36 UTC https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/701479270 Val Group: Believer 320104931 https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/701489584 - more likely to watch TV (larger tubs accomodate)
- More likely to watch for specials (value of price and large tub)]]> 2020-08-27 00:27:35 UTC https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/701489584 Makers 320104931 https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/701492313 - Unimpressed by luxury (simplistic product line- vanilla)]]> 2020-08-27 00:29:47 UTC https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/701492313 Innovators 320104931 https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/701494613 - Enjoy finer things + experimentation
(suitable due to constant release of premium flavours) ]]> 2020-08-27 00:31:29 UTC https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/701494613 Achievers 320104931 https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/701496660 - Similarly prefer quality-> targeted market]]> 2020-08-27 00:32:58 UTC https://padlet.com/320104931/3w4a9abe8ibndjsi/wish/701496660