Intro To Digital Media by

Journal entry one

laurakfox — 2019-03-08 07:01:45 UTC

Week 1, the 14th of March
I am excited to begin this creative task as I have never had the ability to show my creativity in this way. I am ready to learn about new and innovative ways to think as well as being able to bring my ideas to life.

80 Ideas

laurakfox — 2019-03-08 07:02:19 UTC

1. Taboo
2. promote netball club
3. Promote basketball club
4. Stress and anxiety in year 12
6. The benefits of being happy
7. Womens rights
8. Abortion
9. promote band
10. Makeup business
11. the issues with how we look after the ocean
12. Why it is important to by bo degrateable products
13. Why it is important to think of way that we can help the environment and what will happen if we don't do anything.
14. Why social media affects your teens and how to stop it from getting worse.
15. The benefits of yoga on everyday life
16. Why a balanced diet is important.
17. Sports in schools
18. Bulling in schools
19. Mental health in schools
20. Mental health in the workplace
21. The importance of ocean clean ups.
22. Stress in university
23. Upcoming events being held in Adelaide
24. Why you should bike ride and walking is good for the environment.
25. Create a promotional video for abbys brand.
26. Smoking
27. ways to have a healthy life style
28. The benefits of exercise everyday
29. How no exercise can affect you in the long term.
30. The use of drugs at parties
31. how you smoking can affect your children
32. The affects that drinking can have on someone under 18
33. Why posture is important
34. The benefits of palates
35. How young is to young for social media
36. Should you restrict people from seeing your fb
37. equal rights in all country's
38. How social media will affect the younger generation
39. How reality tv shows affect the younger generation watching it.
40. The benefits of daily meditation
41. Raising awareness for MND
42. Wearing a seat belt awareness video
43. promotional video for fashion label
44. Promotional insurance add
45. sports club
46.local band promotional video
47. No more plastic water bottles
48. applications water for reality tv show
50. RSPCA
51. How to stay calm over exams
52. Why opp shopping should be done by everyone
53. The effects of stress on mental health
54. Zoonta breast cushions
55. Creating a website with webly
56. Water sustainability
57. Pill testing at festivals
58. Promoting awareness for dyslexia
59. Community gardens in suburbs
60. Don't hit the paramedics (government add)
61. People in AUS should learn asian languages as this is where we do most of out trade.
62. The evolution of media is it movie to fast?
63. Save the wales
64. Oil spills
65. Domestic violence
66. Should we be taking vitamins everyday if so.. how manny is to many
67. PTSD after women have children
68. PTSD after the war
69. why people should have cameras at the front of a house
70. Helping the environment easy steps
71. How schools don't allow individuality
72. Should be uthnashia be legal
73. At what age is a women able to chose to abort and should this be changed
74. The use of drugs in sport
75. Saving the hippos
76. Women experiencing harassment in the work place
77. The way to a happy life
78. 2kw Bar and restrunt promotional video for functions and events
78. Benefits of kx Palaties
79. Benefits to growing some of your own food
80. How to become an influencer.

Reserching the message

laurakfox — 2019-03-14 03:39:03 UTC

The message research involved talking to the co owners of TABOO Isobel and Elouise as well as researching the issues of women in the developing countries. Facts are an important part of the video as it connects the viewers to the issue.

Target Audience

laurakfox — 2019-03-14 04:05:22 UTC

Deciding on a target market was not challenging as the brand already has an audience they are aiming towards. The market is Females aged 25- 50 we want women who have a steady income and are able to make a regular donation.

The Message

laurakfox — 2019-03-14 04:07:19 UTC

The message that I wish to promote is that all women should have the right towards sanitary products no matter where how undeveloped their country may be.
"Help girls become women".

Journal entry two

laurakfox — 2019-03-14 04:14:24 UTC

Week 2, 14th of March
Detailed brainstorming was done by thinking of creative ways that I am able to promote the brand TABOO.
Brain storming and ideas
- White back drop the two owners of the brand taboo standing still while the camera zooms in slowly to their face as you here the facts and statistics of women in low socio economic areas in the world who don't have access to sanitary products. Throwing red and pink paint from all directions as the words describe the embarrassment that the young girls would feel around the world who don't have access

laurakfox — 2019-03-21 04:05:03 UTC

Source: @taboosanitaryproducts
9 May 2018

References

laurakfox — 2019-03-28 02:53:18 UTC

Marshall & Hall, IM & EH, TABOO, Viewed 18 March 2019 < https://tabooau.co>

Low, KL, talking periods – changing lives, Viewed 30 March 2019

< https://www.onegirl.org.au/blog/talking-periods-changing-lives>

Burst, May 17, 2018, How to use the phycology of colours when marketing, Viewed 28 March, 2019 < https://smallbiztrends.com/2014/06/psychology-of-colors.html>

The YouTube Insights Team, June 2015, The First 5 Seconds:Creating YouTube Ads That Brake Through in a Skippable World, Viewed 25 March 2019 < https://www.thinkwithgoogle.com/consumer-insights/creating-youtube-ads-that-break-through-in-a-skippable-world/>

YouTube video promotional video references

World Vision Canada 2015, Sponsor a Childlike Sonia with World Vision,YouTube, May 19, Viewed March 28 2019 < https://www.youtube.com/watch?v=LYNTWBaNqm8&t=85s>

Join One Love 2015, #ThatsNotLove Campaign, Because I Love You – Delete, One Love Foundation, YouTube, October 13, viewed March 28 2019 <https://www.youtube.com/watch?v=4JYyHa03x-U>

Centers for disease control and prevention 2013, Tips From Former Smokers – Terries’s Voice Tip Ad, YouTube, March 28, Viewed March 28 2019

< https://www.youtube.com/watch?v=EyVLKHEqTu0>

Example videos

laurakfox — 2019-03-28 02:54:27 UTC

World vision advert
https://www.youtube.com/watch?v=LYNTWBaNqm8&t=85s

After watching the vidioe created by World vision to "sponsor a child like Sonia" it is evident that the way they grab the viewers attention is by having the young girl talk about what she as to endure everyday. This makes the viewer want to donate as you feel an emotional connection when she says "I wish i could go to school with my friends" as this makes you want to help the young girl Sonir in anyway you can.

The only part of the vidioe that doesn't work is the time. The vidioe goes for 2 miners and 37 seconds. This length is to long to keep the viewers attention and as the call to action is at the end most people wont know how to help before clicking off the video.

Smoking Advert

https://www.youtube.com/watch?v=pvLeOEulq-c

This anti smoking advert shows a young boy in a shopping centre alone. The sad music underneath with the softs cry of the young boy over the top makes the viewer
want to help and feel sorry for the young boy by himself.

At the end of the advert the only words said where
"if this is how your child feels after losing your for minuet
imagen if they lost you for life"
This grabs your attention as parents will feel instantly sad as you can imagin your child feeling like this if they where to lose you.

The minimal words make the words that are said very affective.

NEED ONE MORE

Journal entry three

laurakfox — 2019-03-28 02:59:28 UTC

Week 4, 28th of march
This week brainstorming for the vidioe and crafting the message that I want the audience to leave with after watching the vidioe was created. I came to the conclusion that I want the viewers to feel sympathy for the girls therefore it is impotent to make the vidioe emotional. After analysing videos that companies have made for charity's it is evident that most of them have the same goal in mind. Making sure to use the dramatic slow and sad music in the vidioe is going to be important if I want to grab the viewers attention and get to the emotionally.

Identifying and craft the message for the promo video

laurakfox — 2019-03-28 03:37:41 UTC

Attention
At the beginning of the video the viewers will be informed about the issue of women not having access to feminine hygiene products in developing countries. This will be done by sharing facts with the viewers about the issue at hand.

Interest
Tapping into the viewers emotions by stating the shocking facts of what the girls have to do when they get their periods in the developing countries to get there sympathy and get them to want to donate to the course

Desire
having minimal words and fast visuals will attract the viewers’ attention and want them to continue to watch. This will be done through the flashing of women’s faces while the viewers hear the facts.

Action
At the end of the video there will be a call to action. This will tell the viewers how to help and where to go to do so.

Research - Tone an emotion

laurakfox — 2019-04-04 02:37:52 UTC

The tone and emotion of the video is sad at the beginning but then will make the viewer happy. The facts at the beginning of the video that talk about what girls go through in developing countries makes the viewer feel sad and helpless. At the end the video shows women coming together to make a change and shows the viewers how they are able to make a difference. This will be shown not only by what is being said but also by the facial expressions of the actors. At the end of the video we want the viewers to get the website shown on the video making them able to see how they are able to help.

Research - Colour and Fount

laurakfox — 2019-04-04 02:44:30 UTC

When deciding the design of the fount and colour of the video I am following what the brand had already chosen so it’s firs their theme. The use of the colours red and pink these colours give emotions of excitement and youth as well as standing out due to the boldness of them. These colours appal to the target Audience of women and the red reflects on the women's time of the month. The use for these bright colours will mean that the visuals in the background must be duller as you want the brand colours to be the main focus.
The font that I will be using will be the same as the TABOO girls already use.
This is again so the video matches in with the theme.

(Below is the types of colours that will be used in the video. Different shades of red and pink)

laurakfox — 2019-04-04 02:57:39 UTC

Source: @taboosanitaryproducts
9 December 2018

laurakfox — 2019-04-04 02:58:55 UTC

Source: @taboosanitaryproducts
17 December 2018

Journal entry four

laurakfox — 2019-04-04 03:55:39 UTC

Week 5, 4th April
Today we discussed the use of colour phycology and how it can affect the viewer. We also discussed the tone and emotion of the video and how all of these concepts work together to make the viewer feel the emotion that you want them to. The colour choice and fount choice had already been done for me as the owners of TABOO did this.

Brain Storming

laurakfox — 2019-04-05 12:22:32 UTC

Thinking critically about the idea of TABOO and how it works

Research - Analysing videos

laurakfox — 2019-04-08 03:32:24 UTC

World vision advert
After watching the video created by World vision to "Sponsor a childlike Sonia" it is evident that the way they grab the viewers’ attention is by having the young girl talk about what she as to endure every day. This makes the viewer want to donate as you feel an emotional connection with Sonia. When Sonia says "I wish I could go to school with my friends" this makes you want to help the young girl Sonia in any way Possible.

The only part of the video that doesn't work is the length of it. The video goes for 2 minuets and 37 seconds. This length is too long to keep the viewers’ attention and as the call to action is at the end most people will not know how to help before clicking off the video.

Smoking advert
This anti-smoking advert shows a Women who Has been affected by smoking. She shares her tip saying make a video of yourself before this happens and to read a story book. She is talking about the way that her voice has been affected by smoking and how if you want to be able to talk to your grandchildren with a voice that isn’t low and scary then to stop smoking. There a minimal words and tips from the women. But seeing her facial expression and hearing her low and off-putting voice makes the viewer feel emotional as they wouldn’t want to be in her position. This is how they have grabbed the viewers’ attention. Having the grandchild in the video would make it more affective as it would make the viewer feel more sympathy towards the women.

#ThatsNotLove campaign
his video is about unhealthy relationships and how a someone can easily manipulate their partner overtime. This video starts off with videos flashing between the different people saying, “Because I love you, I want to be your only guy” these words then change to aggressive “because I love you this number delete” The voices become more intense and aggressive. Showing how a relationship can gradually overtime change and become worse. The use of the flashing videos is something I wish to include in my promotional video. This is a good affective use to help gain the emotions of the viewer.
I don’t believe that there were any faults in this video as they were able to keep my attention throughout the entire time and make me feel uncomfortable and worried.

Treatment

laurakfox — 2019-04-08 03:36:43 UTC

Visuals
At the beginning of the video it will start with actor one walking and sitting down. Next the question "do you think having access to feminine hygiene products is a luxury or a right" will appear on the screen. Next each actor will answer the question. Next facts will be shot on the screen with statistics of women in third world countries. At the end there will be a call to action telling the Audience where they can go to find out more about TABOO.

What view
The view of the shots will be the same for each actor answering. The camera will be in the centre of the chair. The videos will be placed one after the other.

Music
The music is slow at the beginning then build up when as the flashes between the girls faces get faster.

Journal ntry 3

laurakfox — 2019-04-08 03:42:13 UTC

Week 4, 28th of march This week brainstorming for the video and crafting the message that I want the audience to leave with after watching the video was created. I came to the conclusion that I want the viewers to feel sympathy for the girls therefore it is impotent to make the video emotional. After analysing videos that companies have made for charity's it is evident that most of them have the same goal in mind. Making sure to use the dramatic slow and sad music in the video is going to be important if I want to grab the viewers’ attention and get to the emotionally.

Conducting Reaserch

laurakfox — 2019-04-08 04:22:42 UTC

TABOO Website
The TABOO website was useful as Looking at this helped me gain a better understanding of what TABOO are doing to help the women gain access to feminine hygiene products. This website also allowed me to gain more knowledge of what the women and girls are currently having to do when they get their periods.

Talking Periods and Changing Lives

This website helped me gain more knowledge on the issue at hand as it is a blog that posts issues that occur for women who don’t have access to feminine hygiene products. This post talks about how girls don’t have access to toilets at school meaning they are unable to go to school one week out of every month. This website will help me for the beginning of the video when I discuss the facts and issues girls have to deal with when it’s that time of the month.

How to use the phycology of colours when marketing

This website helped me as I wasn’t familiar with the term colour phycology so conducted more reserch as well as reading the class notes provided. This helped me when figuring out why the colours red, pink and white where used for TABOO’s merchandising and website colour scheme.

The First 5 Seconds: Creating YouTube Ads That Brake Through in a Skippable World

The website provided on learn online called The First 5 Seconds was helpful as I haven’t had the opportunity to create a video before, so I didn’t understand why the use of a short and bold video was needed. This information made me see that I needed to use the shocking facts at the beginning of my video to make the viewer feel emotional towards the girls and Women. This helped me realize why such a bold beginning was useful when creating promotional videos. This website also heled me gain knowledge in how the use of a skippable button for viewers has changed the game of marketing.