Only 1% of Vietnamese consumers' food budget is spent on fast-food restaurants, showing a strong preference for local vendors and street stalls.

• we’re not taking into account all the consumer preferences: preference of healthy breakfasts and traditional dishes

what could they have done differently

1. they could have taken a more localised approach by tailing its stores and offer products that better suit the preferences of german consumers

2. they could understand cultural differences by investing more in german culture

3. they could have respected labour laws as walmart got criticised for its treatment of employees and resistance to labour unions

4. they could build relationships with local suppliers and government officials to help walmart navigate the complexity of the german market

• cheaper running costs

Products contained too much sugar

Expansion of store was too fast

Didn’t cater for the Australian cafe culture

Change products to fit with the Australian consumers needs

Start with a small number of store to establish their brand and then expand

Change their sales systems to fit in more with the cafe culture in Australia

2. Walmart Failed to Understand the German Culture

3. Employees Were Made to Chant “Walmart, walmart”

Also,Any $3 meal is considered luxury. Beside, McDonald's menu is perceived as unhealthy. In Vietnam, you would find that the vegetables take up about 1/3 of most dishes. People generally prefer a more balanced diet, that's why things like burgers or fries have never been the trend.