Beyond Meat Timeline by Vikram Kandula

2009 - Entrepreneurship

vkandula08 — 2025-02-20 13:56:08 UTC

Ethan Brown founds his company, Beyond Meat, with the goal of creating healthy and environmentally-friendly plant-based meat alternatives.

Source - https://investors.beyondmeat.com/news-releases/news-release-details/beyond-meatr-debuts-revolutionary-plant-based-beyond-steaktm#:~:text=Founded%20in%202009%2C%20Beyond%20Meat,for%20people%20and%20the%20planet.

2009 - Capital

vkandula08 — 2025-02-20 14:15:46 UTC

Beyond meat licenses the plant protein created by professors Harold Huff and Fu-hung Hsieh at the University of Missouri.

Source - https://www.columbiamissourian.com/special_section/spotlight/beyond-meat-one-of-many-success-stories-for-the-mu-technology-advancement-office/article_f7552090-77e6-11ed-861c-0764caef9608.html

2012 - Entrepreneurship

vkandula08 — 2025-02-20 14:18:55 UTC

Beyond Meat launches their first product, Chicken Free Strips, on the shelves of Whole Foods' in California.

2012 - Land

vkandula08 — 2025-02-20 14:24:41 UTC

Beyond Meat opens its first processing plant in Columbia.

2018 - Labor

vkandula08 — 2025-02-20 14:47:54 UTC

Beyond Meat opens an innovation center in Los Angeles, hiring roughly 100 scientists, engineers, researchers, food technologists, and chefs to improve the company's products.

Source - https://www.beyondmeat.com/en-US/press/beyond-meat-opens-doors-of-new-state-of-the-art-innovation-center-in-los-angeles-expanding-research-footprint-and-fueling-progress-toward-a-perfect-build-of-meat-directly-from-plants

2016 - Entrepreneurship

vkandula08 — 2025-02-21 14:01:57 UTC

Beyond Meat launches their most popular product, the Beyond Burger, which was the first plant-based burger patty to almost completely replicate real meat.

Source - https://investors.beyondmeat.com/news-releases/news-release-details/brand-new-beyond-burgerr-launches-grocery-stores-nationwide/#:~:text=The%20company%20introduced%20the%20Beyond,more%20than%2080%20countries%20globally.

2019 - Capital

vkandula08 — 2025-02-21 14:04:22 UTC

Beyond Meat goes public with their IPO raising over $240 million, which was the most successful IPO in the 20 years prior.

Source - https://gfi.org/blog/beyond-meat-ipo/

2019 - Entrepreneurship

vkandula08 — 2025-02-21 14:11:59 UTC

Beyond Meat makes their first partnership with Dunkin' Donuts, teaming up to create the Beyond Sausage Breakfast Sandwich. This partnership led to partnerships with many other companies, such as McDonalds, Taco Bell, and PepsiCo.

Source - https://news.dunkindonuts.com/blog/dunkin-beyond-meat-sausage-breakfast