https://padlet.com/40095123/3twmv59bg5es9fu0 Made with the strength to succeed en-us 2021-09-13 09:03:14 UTC 2024-01-30 20:43:42 UTC hello@padlet.com 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1735531161 I find it really interesting how Balenciaga have gone through a circular development. Having originated from Haute Couture to luxury streetwear and back to couture highlights how fashion always comes back around. Balenciaga himself was one of the greatest designers of his time. I love the the latest creative director is paying homage to his designs and taking the brand back to its roots whilst giving it a modern twist. ]]> 2021-09-13 09:21:40 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1735531161 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1735654732 I found out that Balenciaga designed a wedding gown for Queen Fabiola of Belgium. Recently, Kim Kardashian wore Balenciaga by Demna Gvasalia in Kanye's release of his new album "Donda". I found this quite an interesting point of comparison and it showcases the development of the brand. I want to look more into how the brand has changed its marketing, muses and promotion. Having transitioned from designing for a Queen to a celebrity shows the transition of influence over time. There are elements of Balenciaga's Wedding dress in Gvasalia's which relates to how Balenciaga are bringing back haute couture after 51 years. ]]> 2021-09-13 10:38:00 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1735654732 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1735681377 This documentary is about an exhibition in Madrid of Cristobel Balenciaga's early works combined with Spanish paintings from the 16th-20th century that inspired the designer. Artists such as El Greco, Velázquez, Zurbarán and Goya were on display at this exhibition. Each individual artist inspired him in a different way. 

El Greco inspired Balenciaga's vibrant use of colour in his designs. The connection between the "The Annunciation" painting and Balenciaga's gown has a clear link. However, despite Balenciaga's love for colour, the court paintings in the 16th-mid 17th century uncovered his love for black. Balenciaga put his own twist designing a cocktail dress giving a thrilling, almost unholy portrayal on a courtly classic. 

During World War II, fabric for clothes was largely restricted in Europe, reserved for military use instead. This meant heavy volume and layered materials. Balenciaga showed this though elements such as over-skirts. ]]> 2021-09-13 10:55:16 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1735681377 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1753576410 The looks featured on the virtual runway are the ones referenced in Balenciaga’s new game “Afterworld: The age of tomorrow”. The use of gamification in their brand really highlights their forward thinking when it comes to the digital age. Gvasalia has taken the brand in a new direction, not only focusing on the past but the future as well. Balenciaga are the first fashion brand to produce a game. They have also released the "Fortnite series" which promotes the brand to a younger audience with an original approach to fashion marketing. ]]> 2021-09-20 10:49:36 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1753576410 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1757557537 Sustainability and Digitalisation:
We went into Nike and Adidas stores to look into their digital innovation and sustainability. We also went to our flagship stores and Selfridges to see what innovations our brands had.
We spoke to a member of staff at Adidas and he was extremely helpful with advice and knowledgeable of the brand he works for. ]]> 2021-09-21 15:21:07 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1757557537 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1757612760 In the SS21 collection by Balenciaga, they have focused on genderless fashion. The clothing his more loose fitting, 90s street style. These pieces don't specifically stand as men's or women's wear, just inclusive and timeless. Not only is this collection respective of gender binary, it is also sustainable. Not only in the sense the pieces are timeless but 93.5 percent of the plain materials in this collection are either up-cycled or certified sustainable. I love the way Balenciaga's brand are staying up to date with social and environmental issues that other luxury brands are not. ]]> 2021-09-21 15:36:53 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1757612760 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1763084160 I found it really interesting to learn that Balenciaga was self-taught. He was admired by other household brands such as Dior and Channel who admired his craft. During Cristobal Balenciaga's time his target demographic was a woman over 25. This is interesting to me as the brand now is more focussed on the younger generation. However, Balenciaga was forward in his views on the female figure and did not want his models to be "sticks". ]]> 2021-09-23 13:58:16 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1763084160 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1773943402 Department stores:
We went out to Harrods and Harvey Nichols to see our brands. This image is taken in the Harvey Nichols store. There is a clear section for Balenciaga including their clothing, shoes and bags. Having the items all grouped together by brand rather than clothing seperate accessories allows the customer to shop by brand rather than item. This could be helpful as it prevents them having ton walk to find the bag section. Laying the department store out this way makes it clearer and easier. I liked how it was next to the window as it is bright, making it easy to see products. I could not find Balenciaga in Harrods which was unfortunate as I preferred the Harrods store itself. It felt more luxury there and it had its own personality as a department store which makes it an attraction for customers. ]]> 2021-09-28 08:47:40 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1773943402 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1775075315 2021-09-28 15:31:12 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1775075315 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1775871584 Two luxury powerhouses joined forces to create a collection to celebrate GUCCI's 100th anniversary. It was interesting to see these two brands combine their individual styles together and create something unique. Recently, brands FENDI and Versace have collaborated to do a collection and it seems to be becoming more common with the luxury brand market. We may start to see more of the luxury brands team together in the future due to the popularity of these collections. The combined silhouettes of Balenciaga and the Gucci print merge to form beautiful creations. ]]> 2021-09-28 20:20:24 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1775871584 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1783981723 This article has shown Balenciaga's place on the market in comparison to its competitors. The top competitors are; Gucci, Louis Vuitton, GIVENCHY, Balmain, Leandro Lopes, Prada, Hermes International S.A., Chanel, Versace, Armani. 
this article has shown how Balenciaga are leaders in the market when it comes to luxury sneakers. The data shown for this is on the website. Accessories and shoes are known as the first luxury gateways. They not only have almost three times more articles dedicated to sneakers in comparison to other luxury brands but nearly two times more styles. I found it interesting to learn that price isn't a competitive factor when it comes to luxury, therefore having a better aesthetic and brand identity will resonate more with their consumer. ]]> 2021-10-01 12:01:39 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1783981723 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1785706783 I wasn't able to attend the V&A physically so I looked one the website for the virtual exhibition and what is included within it. It showcased many of Balenciaga's original works. It also allowed me to collect some quotes which other designers had said about the designer himself and how he inspired so much of fashion, even today. I found it extremely interesting on the many varied silhouettes that Balenciaga had created which were beyond his time. He was called the "architect" of fashion due to the sheer art and structure to his designs. ]]> 2021-10-02 10:07:15 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1785706783 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1789090599 It was interesting to see the evolution of the brand over time and how they have changed to adapt to society. I used references from this article in my timeline after learning about the history of fashion. I think that Balenciaga have been good at representing the times as it shows how they have a consumer centric approach. This has made the brand successful and will continue to do so in the future. ]]> 2021-10-04 09:54:46 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1789090599 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1789176170 2021-10-04 10:41:28 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1789176170 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1789678428 On Global data I found that the balenciaga have been thriving on their Social media. Due to their digital focus at the moment it has caused a larger following across their omnichannel. Social media is a huge platform which has many opportunities within it. Balenciaga have taken full advantage of this and used it to their advantage. Instagram, Facebook, Twitter, Youtube, TikTok, etc are all used within the luxury brand. This helps promote the brand to different groups of people. It is a form of marketing and it has definitely helped Balenciaga according to the data. ]]> 2021-10-04 13:48:33 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1789678428 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1789750417 Balenciaga's latest collection is a hit for footwear. It is an ode to Tinman, an ultra-futuristic dress shoe. They are large and bold shoes which may be too extravagant for some. I think Balenciaga are great at setting trends so it will be interesting to see if these futuristic clogs come into high street fashion soon. ]]> 2021-10-04 14:06:51 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1789750417 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1792277056 2021-10-05 08:29:50 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1792277056 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1792498469 The interesting thing about Balenciaga's Instagram is that they delete their posts when a new collection comes out and update it. This prevents people viewing their past work but only showcases the latest designs. It is interesting as I have not known any other brands to do this. It could be easier promotion wise and it also appears cleaning and more organised. ]]> 2021-10-05 10:17:13 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1792498469 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1792511937 Balenciaga have joined TikTok which has grown massively over the past couple years. These short clips can become viral which is beneficial for brands and people wanting to promote their products. They have managed to make 23M+ total impressions and this is set to grow. ]]> 2021-10-05 10:23:43 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1792511937 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1792531773 Recently, Balenciaga released a collaboration with the Simpsons which is a short episode of which features the brand. There is a fashion show within the episode which references famous celebrities and characters including the creative director himself. This is a really original way of merging the fashion industry and other industries together. I really enjoyed it and found it very entertaining. It is unexpected but also ground breaking. In terms of fashion, it relates to the latest Summer 22 collection that was released. ]]> 2021-10-05 10:34:09 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1792531773 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1792918803 2021-10-05 13:07:12 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1792918803 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1792945042 2021-10-05 13:13:33 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1792945042 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1793071980 2021-10-05 13:42:51 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1793071980 40095123 https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1793346057 2021-10-05 14:48:40 UTC https://padlet.com/40095123/3twmv59bg5es9fu0/wish/1793346057