https://padlet.com/ananyaroche25/3tuyzd992mag73qo Mapping out the journey of a user interacting with a specific post on social media - Facebook and Instagram en-us 2021-10-18 05:54:16 UTC 2023-05-19 13:02:44 UTC hello@padlet.com ananyaroche25 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823750403 - May have heard audio ping of a notification.
-Turns on mobile phone or pc
-sees notification (on lock screen incase of mobile)
-opens app/on web
- enters log in details
-waits for the  app to load or webpage to respond.]]> 2021-10-18 10:32:31 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823750403 ananyaroche25 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823763932 Thinks:
-"recalls account details"
-"previous unfinished chats with friends"
-"I can kill some time here"
-"I should probably reply to everyone today"
-"I should check for updates on the **event**" 

]]> 2021-10-18 10:41:19 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823763932 ananyaroche25 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823770507 Feels:
curious
bored
impatient

]]> 2021-10-18 10:46:10 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823770507 ananyaroche25 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823778508 Touchpoints:
Tangible
Mobile phone
Laptop

Intangible
Internet/browser
App]]> 2021-10-18 10:52:10 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823778508 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823779366 -App/webpage loads latest posts
-posts from pages and people the user follows load
- likes/comments on pictures by family and friends
-targetted ads pop up
-Views their followers' stories
-laughs/reacts to memes 
-The audiences are looking for information that fits their belief systems

]]> 2021-10-18 10:52:48 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823779366 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823787335 Thinks:
-"this is funny"
-"my friend would like this, I will share it with her"
-"what a pretty picture"
-"let me send follow/friend request"
-" This account is fake, let me decline request/block"
-"I've been seenzoned"
-"let me stalk this celebrity"]]> 2021-10-18 10:58:57 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823787335 ananyaroche25 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823792400 Feels:
Curious
Interested
amused
distracted
jealous]]> 2021-10-18 11:02:21 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823792400 ananyaroche25 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823792630 Touchpoints:
Social media App
Social media site
Webpages that ads could lead to]]> 2021-10-18 11:02:31 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823792630 ananyaroche25 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823814208 -Reads headline/image content
-Sees which media house posted it
-reads caption
-checks for tagged accounts
-Clicks on post shared by someone
-Clicks on post in someone's story 

]]> 2021-10-18 11:15:39 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823814208 ananyaroche25 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823818605 -searches the aforementioned hashtags and scans related people and posts
-stalks tagged accounts/names
-takes screenshot/shares to certain people and asks for opinion on it's authenticity
-googles the same news
-reads the same news from other articles from trusted news houses, compares content.
-recalls events from experience"
-recalls previous education on topic"]]> 2021-10-18 11:18:52 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823818605 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823819841 thinks:
-"I didn't know this"
-"oh I heard about this"
-"I've been meaning to read about this"
-"It happened to me"
-"we were discussing this in the circle yesterday"
-"this is absurd"
-"Where can i get the full article"
-"Why did they send it to me"
-"I need to know more"
- it's not a source I've seen before.

]]> 2021-10-18 11:19:38 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823819841 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823824460 Feels:
Curious
Intrigued
Wary
Shocked
Surprised
horrified
ignorance]]> 2021-10-18 11:22:41 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823824460 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823826563 Touchpoints
Social media app
Social media site]]> 2021-10-18 11:24:08 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823826563 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823834391 -Goes to account that made the post for more information
-Swipes to next post to know more
-If the option is available, clicks on link in bio to read full article
-Reads full article

]]> 2021-10-18 11:29:19 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823834391 ananyaroche25 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823860368 Thinks:
-"Where are the sources"
-"Does this make sense"
-"Is this really true"
-"this can't be possible"
-"This isn't what *friend/relative* told me"
-"Can I trust this page"
-"Could be true because of the explanation provided however I am not sure and I can't trust the source."
-Shady ads
-"i need proof"
-"Let me check the papers"
-"I should follow this immediately"
-"I've been so unaware"
-"Too many details"
-"They need to censor"
-"This clearly propaganda"
-"This is what they want me to believe"
-"This is exactly what happened"
-Extreme opinion

]]> 2021-10-18 11:45:46 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823860368 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823868024 Feels:
Wary
Unsure
Curious
skeptical
reassured
content
excited

]]> 2021-10-18 11:50:28 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823868024 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823875175 Touchpoints:
Social media app
Social media site
Other webpages that the links lead to]]> 2021-10-18 11:54:33 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823875175 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823880012 Thinks:
-"The information matches"
-"They were right"
-"it's the *media house*, they are probably right
-"My friend will know if this is true"
-"So many people agree with this, must be true"
-"What is the background of this piece of news"
-Looks legitimate
-I don’t know]]> 2021-10-18 11:57:03 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823880012 ananyaroche25 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823888043 Painpoints
No tool to help authenticate this information
Information overload clouds judgement
People are quicker to assume they are being lied to but less quick to assume people they agree with are lying.
For every fact there is a counterfact. All those counterfacts and facts look identical online, which is confusing to most people.]]> 2021-10-18 12:01:52 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823888043 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823889552 Painpoints:
Adequate information not provided
Sources not cited
Social media will only show you information that you like/believe. It tries to keep feeding you the same story based on your previous search/scroll/click data. So how will you ever see the whole picture? 

]]> 2021-10-18 12:02:37 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823889552 ananyaroche25 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823908265 Painpoints:
News headlines misrepresent what the article actually is about to create a hype and get people to open the article.]]> 2021-10-18 12:12:46 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823908265 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823939976 Deems the news piece to be legitimate or fake
If legitimate:
-Shares the link of full article or the post to friends and family who might be interested
-Might share post to story
-Might keep information to themselves, will talk about it if it comes up in conversation
-Goes back to scrolling through latest posts
If fake:
-Might share post to story to raise awareness that the news is fake
-Ignores the post and goes back to scrolling through latest posts
-Might share it to intentionally fool around

]]> 2021-10-18 12:26:08 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823939976 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823943872 Feels:
Satisfied
Annoyed (if fake news)
Frustrated
Mischevious]]> 2021-10-18 12:27:50 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823943872 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823948844 Thinks:
"My friends will be interested to know this"
"It might benefit someone I know" 
"This is a news piece that more people need to know about"
"This is an issue I have to address publicly"
"So many people have shared this, I should too"
"This has nothing to do with me"
"This is so unbeliveable, I have to share it so my freinds can also get a good laugh out of it"
"Maybe if I share this, it'll go viral"
"Maybe I can fool my friends with this"


]]> 2021-10-18 12:29:48 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823948844 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823952124 Touchpoints:
Google news
Other news agency sites
Phone calls
messages]]> 2021-10-18 12:30:57 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823952124 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823956057 Touchpoints:
Social Media apps
Social media sites
Messaging sites
Phone calls]]> 2021-10-18 12:32:32 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1823956057 ananyaroche25 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1824151906 Feels:
Determined
involved
Intrigued
Altruistic

]]> 2021-10-18 13:40:10 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1824151906 ananyaroche25 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1824218499 2021-10-18 13:59:06 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1824218499 ananyaroche25 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1824227406 2021-10-18 14:01:46 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1824227406 ananyaroche25 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1824229176 2021-10-18 14:02:19 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1824229176 ananyaroche25 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1824253064 2021-10-18 14:09:38 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1824253064 ananyaroche25 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1824258919 2021-10-18 14:11:32 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1824258919 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881746570 Stays Offline]]> 2021-11-10 16:06:48 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881746570 ananyaroche25 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881748911 CLOSES APP]]> 2021-11-10 16:07:33 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881748911 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881749276 "I have other work"
"I have no time for this"
"I should use my phone lesser"]]> 2021-11-10 16:07:40 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881749276 ananyaroche25 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881754162
"I could do something more productive."
"I totally forgot about the work I had to do."
"Oh! phone call"
"Don't text me !"
"I have no time for this"
"I should use my phone lesser"
"I am getting distracted"]]> 2021-11-10 16:09:16 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881754162 tazainh234 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881763207 2021-11-10 16:12:35 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881763207 tazainh234 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881765389 Does not find news post
Continues scrolling]]> 2021-11-10 16:13:21 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881765389 tazainh234 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881773036 "I don't want to read about this right now"
"This isn't important to me"
"I'm not interested"]]> 2021-11-10 16:15:28 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881773036 tazainh234 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881775021 2021-11-10 16:16:03 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881775021 ananyaroche25 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881776157 unmotivated
sense of purpose
distracted
annoyed

]]> 2021-11-10 16:16:28 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881776157 tazainh234 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881777161 Closes app
Closes post link 
Continues scrolling
Navigates to another link on a different topic/ad]]> 2021-11-10 16:16:49 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881777161 tazainh234 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881780886 Bored 
Disinterested 

]]> 2021-11-10 16:18:02 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881780886 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881781121 -Believes the news piece
-Decides that it is fake]]> 2021-11-10 16:18:05 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881781121 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881788555 "This news is true/false"
"I have other work to do"
"I believe the source that is providing this info, I don't have to cross check"
"I agree"
"I've read this before"

]]> 2021-11-10 16:20:46 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881788555 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881792850 -Disinterested
-Lazy
-Bored]]> 2021-11-10 16:22:13 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881792850 tazainh234 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881793176 "Enough of this"
"This was a lot of info"
"I wonder what this link says"
"What is this ad about a sale?"

]]> 2021-11-10 16:22:20 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881793176 tazainh234 https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881794887 Bored
Intrigued
Distracted
Satisfied ]]> 2021-11-10 16:22:57 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881794887 aamuktacom https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881801246 Goes back to scrolling
Closes app]]> 2021-11-10 16:25:10 UTC https://padlet.com/ananyaroche25/3tuyzd992mag73qo/wish/1881801246