https://padlet.com/jessisteuer/week4assignmentMKT435 IPSY and their online advertising en-us 2016-11-21 19:18:19 UTC 2025-11-03 01:32:28 UTC hello@padlet.com jessisteuer https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139200169 2016-11-21 19:31:34 UTC https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139200169 jessisteuer https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139200720 Advertising on Facebook is done by buying add space.]]> 2016-11-21 19:34:04 UTC https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139200720 jessisteuer https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139203271 Advertising on YouTube can be done by either purchasing add space, as shown in picture, or by sponsoring someones video. By sponsoring the video, the add will play either in the beginning, or the end, of the video.]]> 2016-11-21 19:44:32 UTC https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139203271 jessisteuer https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139203661 Ipsy also allows customers to post a link to which new people can sign up. This is free advertising for Ipsy because they do not pay the people to post the link, but the people do it because they get 250 rewards points if someone signs up through their link. ]]> 2016-11-21 19:46:21 UTC https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139203661 jessisteuer https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139204643 2016-11-21 19:50:28 UTC https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139204643 jessisteuer https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139204933 2016-11-21 19:51:36 UTC https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139204933 jessisteuer https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139205013 Advertising on as many platforms as possible is key to maximizing the amount of people that see the ad. In this case, Ipsy could start advertising on TV, to ensure that everybody that could be interested in their service, knows about it.]]> 2016-11-21 19:51:51 UTC https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139205013 jessisteuer https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139205338 Ipsy advertises their product by showing one of their "Glambags" and showing the 5 mystery contents. I feel that this could be improved and they could potentially start showing some of the brands they use in their glam bags. This would get people excited about possibly receiving an item from a brand they always wanted to try. ]]> 2016-11-21 19:53:14 UTC https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139205338 jessisteuer https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139205638 Ipsy has a lot of loyal followers, and many that have a huge following on their YouTube channel. While Ipsy sponsors some of these people, it could use some of them in their advertisements. This would draw more people to the brand, because some of these YouTube stars have millions of followers, and if they were part of an ad, people would look at it. ]]> 2016-11-21 19:54:40 UTC https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139205638 jessisteuer https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139207145 Social media advertising can be quite effective. It seems like almost everybody uses Social Media these days, and so people see the advertisements on there. People use Social media often when they are trying to pass time, and this means that if they see something they are interested in, they are more likely to click on it. ]]> 2016-11-21 20:00:40 UTC https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139207145 jessisteuer https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139208110 2016-11-21 20:04:30 UTC https://padlet.com/jessisteuer/week4assignmentMKT435/wish/139208110