Basingstoke Observer by spencer lucy https://padlet.com/spencerjameslucy/3s6ze3xr27ri Newspaper market en-us 2018-10-25 14:34:31 UTC 2025-11-20 20:54:44 UTC hello@padlet.com The Local newspaper market is a highly competitive one as there is only a limited customer base, this means that on both the advertising sales and readership is stretched making it harder to gain or retain customers meaning that the Basingstoke Observer must use certain strategies in order to stay competitive. spencerjameslucy https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/296972059 2018-10-25 14:35:56 UTC https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/296972059 spencerjameslucy https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/300926216 2018-11-06 12:11:04 UTC https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/300926216 Due to this highly competitive market a model that can be utilised very effectively is porters five forces.Porter has identified five competitive forces that shape every industry and every market. These forces determine the intensity of competition and hence the profitability and attractiveness of an industry. spencerjameslucy https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/300930656 2018-11-06 12:24:56 UTC https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/300930656 spencerjameslucy https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/300937402 2018-11-06 12:45:48 UTC https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/300937402 In combination with a PESTLE Analysis, which reveals drivers for change in an industry, Porter’s Five Forces Analysis can reveal insights about the potential future attractiveness of the industry. changes can influence the five competitive forces and thus have impact on industry structures. spencerjameslucy https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/300937827 2018-11-06 12:47:07 UTC https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/300937827 In order to stay ahead the Basingstoke Observer must identify the dominant economic factors which in this case the main ones are competition , number of potential customers and technological change. spencerjameslucy https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/300942836 2018-11-06 13:01:19 UTC https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/300942836 spencerjameslucy https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/300946781 2018-11-06 13:12:23 UTC https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/300946781 In a constantly evolving technological age most businesses will have to take into account technological change and for print media it is no different, with the new social media change as the main source of news for people the Basingstoke Observer has adapted to social media through websites such as twitter and Facebook. spencerjameslucy https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/300950503 2018-11-06 13:21:23 UTC https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/300950503 spencerjameslucy https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/300982576 2018-11-06 14:16:37 UTC https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/300982576 The size of the local newspaper market in Basingstoke is relatively small which means that dominating market share is vital in order to succeed in this area which means that many strategies and analytical tools are needed in order for the business to flourish spencerjameslucy https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/300986517 2018-11-06 14:22:43 UTC https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/300986517 spencerjameslucy https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/301454056 2018-11-07 13:03:35 UTC https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/301454056 Political-There are no direct political factors that affect the Basingtoke Observer it is still important to stay up to date in case in the future there is a change that directly affects the business. spencerjameslucy https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/301462559 2018-11-07 13:20:40 UTC https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/301462559 Economical- Since 2010 print media and advertising has seen a steady decline however a study by the Advertising Association and Warc shows that in 2018 it has been seen to be back on the rise,the rise is a 2.8% increase on the previous year.. spencerjameslucy https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/301463249 2018-11-07 13:22:04 UTC https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/301463249 Social – The newspaper has a social responsibility to produce truthful and reliable information to its customers this is a social responsibility as people will go to the paper for local information and sources and if this information is not reliable it will not be sought after. spencerjameslucy https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/301463359 2018-11-07 13:22:18 UTC https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/301463359 Legal- As for any company there are certain laws that govern the decisions of the business such as the local council and regional requirements spencerjameslucy https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/301463507 2018-11-07 13:22:35 UTC https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/301463507 Environmental- An example of environmental implications could be a change in the physical paper used could be change to recycled paper this would show a cleaner approach and a more environmentally friendly business as a whole. spencerjameslucy https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/301464224 2018-11-07 13:23:36 UTC https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/301464224 spencerjameslucy https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/301475078 2018-11-07 13:43:03 UTC https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/301475078 The Basingstoke observer has had a long standing competitor in the Gazette however they focus on less local news and charge a fee for the newspaper , however the threat of new entrants is high as a new Newspaper will be entering the market in November this will cause a stir as there is not enough advertising for both newspapers to thrive meaning only one will be left this will cause a stir however the Observer has long standing customers and contracts that will have to be upheld meaning that they should retain market share. spencerjameslucy https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/301480230 2018-11-07 13:48:24 UTC https://padlet.com/spencerjameslucy/3s6ze3xr27ri/wish/301480230