- targert audience

- refert to a specific group of people.

-we have to understand who your ideal customer analyze your existing customer by looking at your current customer base such as age , gender , location and income level.

For ages our target is teenagers and middle age this is bacause during the time mostly they are experiencing hormonal changes and face their sarrounding as well.

For gender our targer is both gender female and male and target location is bauty store and online. Furthermore we nee to looking at customer income levet to make sure we can put price range.

Since we are enter in beauty industry we also need to do a market research to ensure how the industry working, gather data about beauty industry and know our conpetotors and market needs as well.

We also pun audience segment which is behaviours segmentation that help us know our customer action and interaction how it work to help frequency of purchase and create brand loyalty as well and increase the enggagement as well.

The ingredients we use is hydrocolloid acid

-help to absorb oil from pimple and reduce imflamation

Salicid acid

-effective in treating acne by unclogging pores

Strawberry extract

Use for antioxidant and brighthen skin and avoid to leave a darkspot

Packaging:

We produce a beautiful and cute design to attract customers' attention. To increase the cuteness of our packaging, we use a pastel pink colour and a strawberry character. We also include all the information that customers need to know about our products.

Product presentation:

We take care of the quality of presentation of our products to customers. Because we sell a lot online, so we will make sure we use high-quality photos when uploading photos on social media and websites. We also put details about the product in the description.

Product

Of course, we will ensure that our products are of high quality for the price sold. Every berry patch that wants to be released needs to be checked and pass the set quality standards.

Primary Packaging (Direct Contact with the Product)

We use high-quality material to produce our berry patch, which is a Medical-grade hydrocolloid. For each patch or set of patches, we always make sure it will be individually wrapped in easy-to-open sachets to maintain sterility and convenience. The material we use to protect our berry patch is plastic film sachets. These plastic film sachets are not only lightweight, but they are also the lowest cost and can still protect the quality of our berry patch. In addition, the plastic fill sachet is transparent, which makes it easier for the customer to see the existing design.

2. Secondary Packaging (Outer Box)

We use cardboard boxes for outer packaging. These boxes are not only sustainable but also simplify our process for printing labels and custom designs. We also emphasize environmental care or going green. So, this cardboard box material is very suitable because it is eco-friendly and can be recycled. We will ensure that even if the customer has run out of our berry patches, they can still recycle by using our packaging.

The use of eco-friendly packaging can not only protect the environment but also attract attention to individuals who care about this matter. This eco-friendly package can also spread awareness to more communities outside. Lastly, we will also ensure our packaging has an easy-to-open feature, which is an easy-peel seal to ensure the packaging is user-friendly.

Acne patch

We provide exciting designs such as love, star, and strawberry shapes. This design stands out even more when we use pop-up colours such as red, pink, shining grey, and pastel pink. These colours are also suitable if the customer wants to wear them to a concert or festival.

Box

We produce packaging in the form of a combination of triangles and diamonds. The combination of these shapes to get the strawberry shape. As for the handle, we chose a design that looks like a leaf. The box we produce is pink and has a little maroon and green. This cute packaging attracts the attention of customers. This is because our most significant target market is women, and women are easily provoked when they see our packaging.

Labelling

In front

On the front, we put the logo and product name, Berry Patch. In this section, there are also three symbols, which indicate that this Berry Patch will be a screen protector, free from chemical parts that are harmful to the skin and work to absorb oil on the face. At the bottom, there are a number of acne patch pieces.

At the back

On the back side, there is a notification about ingredients and caution. We also give directions on how to use it to make it easier for customers who are using our products for the first time. At the bottom is the Company name, and most importantly, there is an SKU to make it easier for us to count our inventory.

Cultivation in Europe: The cultivation of strawberries began in Europe in the 1300s. The first garden strawberry, Fragaria × ananassa, is believed to have originated from a cross between two wild strawberry species in France in the 18th century. This hybridization resulted in larger, sweeter berries that were more suitable for cultivation.

Introduction to the Americas: European settlers brought strawberry plants to the Americas in the 17th century. Native American tribes were already familiar with wild strawberries, but they embraced the cultivated varieties introduced by the settlers. The strawberry quickly became a popular fruit in North America.

Commercialization: By the 19xxlk th century, strawberries were being grown commercially in various parts of the world, including the Malaysiagx . Improved transportation and refrigeration methods allowed strawberries to be shipped to distant markets, further increasing their popularity.