Alder 

- 14 – 32

Indkomst 

- Middelklassen og op

Beskæftigelse
- Under uddannelse


Geografi

- Hovedsageligt folk fra hovedstaden, eller som har en tilknytning til Tisvilde 

- Livsstil: Folk der er kvalitetsbevidste
- Personlighed: Folk som tænker over deres image

It all started in 2009, when the twins Andreas and Kristian Grauengaard together with two friends got a really good idea. They wanted to create a party in their hometown where old friends could meet, listen to good music, and enjoy each other's company and at the same time contribute to the development of Tisvildeleje with the danish word “hygge”. 

Hygge implies something nice, relaxed, safe and recognizable. As these words focus on a physical being/state, whereas the Danish focus is on a mental state. The Festival I located perfectly next to the beach, with a beautiful forest area. It has always been the festival of the summer and the community are great. The festival began back in 2009 where there were about 750 people, but subsequently has it developed into a Festival with 13.000 people. With a good line up, an amazing audience the festival has been held 13 repeatedly times. 

One of the many things we are very proud of in our festival is the many and fun cultures there over the years have been created for an example we have the drunk and party guys those are the ones that just want to drink party and have a lot of fun. There are also the Wanna-Be fames those are the ones that comes to the festival for pictures to Instagram and for the quality. There are also the quality people those are there for having fun in a place that are not dirty and have crabby food.  

We like to make a new program every year. It is not the same song and the same musicians. We also make sure that every year has something new for the children so that the young parents with kids can come and enjoy without having to think about their kids. But don’t worry we do also have a lot of new things for the parents and all the young people that just want to party. We always make sure that we have a lot of alcohol, food, music and fun for the elder. The quality of the food, clean bathroms over alle are one of over highest priorities. 

As said before we have around 13000 guest and we know that having so many people at the same place could led to problems and maybe even dumb fight, but we assure that we have a lot of security to help keep order and make sure no one gets hurt.   

Now that we have told you a lot about us, we think you should see it for yourself so just that you remember what we talked about. We talked about the starters of the festival Andreas and Kristian Grauengaard that got the idea in 2009, that they started it all for their hometown, that in Danish culture Hygge is a big part of our community and that if you would like to try the feeling of real Danish hygge you should come to the festival. We talked about how we always try to make new ideas for the festival like new singers, stuff for the kids to play with and we also talked about our security that we always have in top form. 

I will like to thank you all for listening today and if you have any questions, you can go in to our website and find the information or write to us from there. Here is our link https://www.musikilejet.dk/

Kilde: 
https://www.musikilejet.dk/billetter

Jeg vil sige at der er mange unge på selve videoen så derfor vil modtager også være unge som godt kan lide at være social og opleve noget andet end den daglig hverdag 

Antal af udbydere er “Få Store” Få store forstås ved 10-12 udbydere som styrer festivals marked samt en masse små udbydere. Festival marked er inddelt i de store udbydere som Distortion, Grøn Koncert, og den som alle kender Roskilde Festivalen. Nogle af de mindre udbydere er for eksempel Alive festival, Wonderfestiwall som også er tættere konkurrenter med Musik i lejet.  Musik i lejet er en af de mindre fordi selvom de har god kvalitet og er meget populære sælger de ikke mere end 13.000 billetter da de gerne vil have de skal beholde deres intime og familiære stemning.   
 
Graden af præference på festival markedet er “nogen præference” som gør det til et heterogent marked. Gæsterne på festivalen har nogen præferencer i hvilken festival de vælger at tage til. Nogle af de præferencer kunne være Musik liste, pris, placering og image.