Anna McCullagh Project 3 - Launch & Digital Presence Planning by Anna McCullagh

30479614 — 2025-06-02 16:42:38 UTC

My goals for this project is to reach out to other photographers on social media platforms in the creative industries and build my following on instagram. I will be reaching out to people for them to see my work and maybe share it with others. I want to create as much excitement around this project as much as I can so people can look forward to what I have been working on.

30479614 — 2025-06-02 16:42:38 UTC

PROJECT PLAN - uxia castillo muldoon

30479614 — 2025-06-02 16:42:38 UTC

How to Share Your Project Plan

Create a new post by clicking the + button
Fill in all the columns with your musings:
- Project Goals : What do you want people to do after seeing your project?
- Target Audience : Describe your ideal audience/client/employer
- Mission Statement : Write a short mission statement for your project
- Creative Companies Research : List THREE different local/national creative companies you’re interested in working with
- Blog Update Plan : Outline your plan for blog content (behind-the-scenes, inspiration, challenges, CTA)
- Instagram Reels Concept : Describe your planned Reel concept

Remember to be honest and let your personality shine through in your responses!

30479614 — 2025-06-02 16:42:38 UTC

My target audience for this project would be potential buyers of my work, potential clients and other photographers in the creative industry, my project is my graded unit project to I would also want my target audience to be people who are linked in advertisement.

30479614 — 2025-06-03 12:42:25 UTC

30479614 — 2025-06-03 12:54:16 UTC

My mission statement is to achieve:

reach out to other photographers in the creative industry to built up my instagram following.
reach out to advertisement companies who might be interested in my work.
tease and release my project on instagram.

30479614 — 2025-06-03 12:58:19 UTC

For my first reel on Instagram, I plan on posting a short video of the behind the scenes of my project to try and grab peoples attentions and get them excited about what work I will soon be releasing. I will be adding in dates of release to keep people interested.

30479614 — 2025-06-03 13:00:07 UTC

I will eventually post my final reveal of my project after a week or so and I will ask people to share this around to get more people to interact with my work.

30479614 — 2025-06-04 09:31:48 UTC

30479614 — 2025-06-04 09:34:16 UTC

I plan on updating blog as much as I can, I will be posting project teasers on my blog as well as my social media to keep people interesting and know that I have up coming work to soon be released. These teaser blogs can draw people in and show them just a little bit but just enough of how much work can go into one project alone.

30479614 — 2025-06-04 09:38:46 UTC

First Reel - Behind the Scenes

30479614 — 2025-06-04 09:39:52 UTC

Second Post - Teaser image with Countdown to Big Reveal

30479614 — 2025-06-04 09:41:03 UTC

Final Reel - Displaying all my images but only giving people a glance to go onto my page and look at them fully

30479614 — 2025-06-04 10:06:44 UTC

Evaluation

This project as taught me a lot not just about being a photographer but about myself. I pushed myself to deliver this project which I felt I have done successfully. Engaging with others in the creative industry was very challenging at first but I felt that after I had done so it wasn't as bad as I thought and it put me in contact with a number of great photographers which helps us support each other in our work. Overall this project was exciting and enjoyable and plan on releasing more projects this way.