The Covid PMO team monitors each & every district of the country on a safety score that is generated with the below parameters in a dashboard and decides on opening / closing of the Field activities  

Daily feedback on how safe the associate was feeling to do their work on ground, Checking with retailers before data collection about safety in and around the store, Number of daily new, active and recovered cases monitored at district level, Above parameters in conjunction with the Govt lockdown guidelines, Containment zone info feeding into the monitoring dashboard  

2.Safety Materials:  

We have provided the following things: Hand sanitizer  100ml / Week, Face Masks N95  1 for a week or Surgical Mask 2 per day, Swab  2 per day, Hand Gloves   2 pairs  per day, Surface disinfectant spray   -  2 packs per Month, Disposable bags (for mask disposal)  1 per day 

3.Technology interventions: 

Containment zones were geo-fenced in our systems to send alerts when field associates move closer to the area,     Helpline numbers / SOS alert for all associates 

4.Emotional wellbeing: 

-        Emotional well being sessions were conducted virtually for the field associates on weekly basis

-        Virtual engagement, talent showcasing sessions were conducted emotional and mental well being 

-        Regular meditation and relaxation sessions were conducted virtually

 

 

§  With hand hygiene becoming almost a DEFCON 1 priority, the collaborative power of “ONE CMI” shone through as teams across the globe quickly pivoted to the “hand hygiene on steroids” plan, which was centred on the ABC model of Attitude, Behaviour & Consumer Sentiment supported by a solid repository of hand hygiene data. To keep with the ever evolving situation on ground, CMI had to land greater impact with reduced timelines – thus thee use of agile tools like PDC Updates, StreetBees tracking, Toluna surveys along with deeper consumer understanding via Consumer Connects, Quals etc. to helped build a strong foundation on this new model

§  The core format also saw a renewed vigour with the brand advertising to build awareness on the relevant message of “washing hands with any soap” to help fight the pandemic. Additionally the brand saw its first major product win after years, against current & key competitors which helped build confidence on our product superiority endeavour

§  The brand also made its foray into the D-World in 2020, with CMI helping building foundational understanding via turnkey pieces of research, which helped pivot a D&E Icon like Lifebuoy for these new markets

§  Together, we saw Lifebuoy become a 1 BILLION brand in 2020! 

 

The last year also meant changes for us, changes to adjust to the new normal – both in personal and professional life. Working from home at times meant work-life balance was going for a toss while the pandemic meant added mental & physical stress on us. I personally felt a lot of pressure, especially living alone and I had to carve out a way to cope in these turbulent times. For me, coping mechanism meant experimenting with cooking (to stay true to the “ATMA NIRBHAR” scheme of Modi Jee!), trying new forms of desserts (read cakes), reading lighter stuff (like Nietzsche) & of course, finding cathartic pleasure watching Senior Inspector Daya breaking down doors in CID, while we stayed stuck behind our own doors! 

 

 

 

We did not have to look far to identify where our source of strength lay. Our support teams – the administrative, recruitment, operations, and finance staff – worked tirelessly behind the scenes. In a world that was chaotic and seemingly out of control owing to Covid, they ensured that the ship ran smoothly. 

 

Be it putting in extra hours getting things ready, working a little longer to ensure that Monday wasn’t manic, or simply coming back to us with a reassuring smile; they were on point in making things effortless.

 

We had a group-wide event titled “Stars behind the Stars”, where we recognised and celebrated their efforts. It was an event where they got to showcase their perspective on things, get felicitated for their contributions, and most importantly, let their hair down just a bit and relax!