PR 562: McDonald's vs. Starbucks Opinion Post - Group 5 by https://padlet.com/echughes1/3rqxphvf0incvq51 McDonald's may be a fierce competitor, but here's why Starbucks reigns supreme en-us 2022-06-03 00:30:08 UTC 2022-06-04 18:35:38 UTC hello@padlet.com https://padlet.net/icons/png/2615.png Okay, so McDonald's MAY have the "most downloaded fast food app" in the United States. echughes1 https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2209592247 2022-06-03 00:56:02 UTC https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2209592247 However, Starbucks is no slouch when it comes to their rewards app. Starbucks is the second most used mobile payment app in the U.S., amassing over 30 million users. echughes1 https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2209597683 2022-06-03 01:01:12 UTC https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2209597683 Starbucks has a world renowned customer loyalty program, with a highly engaged user base. echughes1 https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2209599715 2022-06-03 01:03:41 UTC https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2209599715 In Q2 of 2021, Starbucks reported that mobile app orders accounted for 26% of total transactions in the U.S. This number increased by 18% compared to the previous year. echughes1 https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2209604398 2022-06-03 01:08:34 UTC https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2209604398 Aside from users reporting that the Starbucks app is streamlined and easy to use, Starbucks has received a 4.8 star rating on the App Store from a total of 4 million reviews. McDonald's has received a 4.7 star rating with just over 700 thousand reviews. echughes1 https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2209613090 2022-06-03 01:16:28 UTC https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2209613090 Apparently, Starbucks did not create the iconic Frappuccino... but I bet you can't name who did. isabellajor96 https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2209776517 While McDonald's is a top-of-mind association for fast food. Starbucks dominates the coffee shop market, holding 40% of the market share (Statista, 2022).]]> 2022-06-03 04:24:41 UTC https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2209776517 "Rewarding Taste Buds" is one of many slogans for the coffee experts who offer a variety of products for every type of coffee consumption. From seasonal beverages to non-dairy options, customization is key for Starbucks. isabellajor96 https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2209784566 How many listicle articles have you come across ranking McDonald's coffee beverages?]]> 2022-06-03 04:35:41 UTC https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2209784566 Sip your favorite coffee at the comfort of home. From Keurig K-cups, VIA instant packets, cold brews and lattes, Starbucks brings their iconic roasts to consumers' homes. isabellajor96 https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2209794086 Starbucks gives the consumer an option to avoid long lines and enjoy their coffee without feeling rushed both in-store and at home.]]> 2022-06-03 04:48:38 UTC https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2209794086 Somehow tall is actually small and Autumn is incomplete without a Pumpkin Spice Latte. isabellajor96 https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2209802839 Starbucks' brand awareness and cultural impact on coffee consumption supersedes McDonalds. ]]> 2022-06-03 04:59:48 UTC https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2209802839 Ingredients List kiyanawo https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2210282372 Every season Starbucks releases its ingredient list for all of its drinks. You can see what comes in the drink on the list before you customize it.]]> 2022-06-03 14:53:54 UTC https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2210282372 Fair Traded Coffee from 30 Countries kiyanawo https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2210284106 Consumer care about where their coffee is sourced from. Starbucks offers a full report detailing where each coffee bean bag is from. ]]> 2022-06-03 14:55:40 UTC https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2210284106 Animated Sourcing Map kiyanawo https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2210286237 2022-06-03 14:58:11 UTC https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2210286237 Ethical Sourcing and Quality Assurance kiyanawo https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2210288538 Starbucks offers quality assurance for all of its products. Coffee beans go through a rigorous testing process before they are sent to storefronts. ]]> 2022-06-03 15:00:33 UTC https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2210288538 Culture & Values krespino https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2210598491 Starbucks Mission statement: To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time.
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McDonald's Mission statement: Our mission is to make delicious feel-good moments easy for everyone.

Starbucks' mission statement focuses on its stakeholders and, most notably, its customers. In addition, this statement implies their commitment to a great experience every time. That includes variety, consistency, ambiance, relationships and service. McDonald's statement revolves around being quick and providing a fast service. There isn't a focus on their coffee experience like there is on their menu with fast food options.]]> 2022-06-03 22:40:18 UTC https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2210598491 Custom Service krespino https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2210608599 Starbucks' custom experience surpasses McDonald's quick service, which offers less than 17 varieties of coffee drinks. Starbucks offers an endless variety of drink combinations that can be ordered in person and thru the application. Starbucks' drink combinations have become so trendy that many share their custom drink mixes on social media and websites. Individuals who prefer classic menu items can rest assured knowing that there are consistent menu items throughout all stores.]]> 2022-06-03 23:06:58 UTC https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2210608599 Starbucks Community krespino https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2210608752 Starbucks has developed a strong consumer community through marketing strategies like its point-based rewards program. That rewards customers points for each coffee or merchandise purchased at the store. The Starbucks community has become so strong that many people sell custom cups and other merchandise of the beloved brand. Starbucks has also heavily focused on having an inclusive workforce. ]]> 2022-06-03 23:07:27 UTC https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2210608752 Coffee Shop Environment krespino https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2210608897 Most importantly, Starbucks surpasses McDonald's in the coffee game because it's a worldwide brand focused mainly on the coffee shop experience. Each Starbucks coffee shop provides a tranquil and productive environment to study, work and meet over a cup of coffee. In addition, many stores offer outdoor lounges to drink coffee out in the open. Starbucks also provides quick-stop options like drive-thru ordering and order ahead features on the app for the coffee drinker on the go. For huge Starbucks fanatics, the company offers a wide variety of international touristic Starbucks shops that are definitely photo-worthy. Each store also carries Starbucks merchandise and coffee beans for customers to take a piece of Starbucks back home.]]> 2022-06-03 23:07:53 UTC https://padlet.com/echughes1/3rqxphvf0incvq51/wish/2210608897