Research Methods by Tremaine https://padlet.com/mulikitt9035/3r17rw76i0y9 Unit 2 LO1.1 en-us 2018-09-21 08:41:12 UTC 2023-08-20 12:53:50 UTC hello@padlet.com What is Quantitative Research? mulikitt9035 https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284266121 Quantitative methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques.]]> 2018-09-21 08:45:31 UTC https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284266121 What is Qualitative Research? mulikitt9035 https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284266698 Qualitative research is a method of inquiry that stresses on the “why" and “how" of things rather than the “what," “where" and “when" of things. It involves detailed study of a small sample or group. Examples of qualitative research provide a comprehensive and in-depth understanding of the subject.]]> 2018-09-21 08:47:45 UTC https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284266698 What are some examples of Quantitative Research? mulikitt9035 https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284266847
  • Research that consists of the percentage amounts of all the elements that make up Earth's atmosphere.
  • Survey that concludes that the average patient has to wait two hours in the waiting room of a certain doctor before being selected.

    • ]]>     2018-09-21 08:48:18 UTC https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284266847     What are some of examples of Qualitative Research? mulikitt9035 https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284267020 The three most common qualitative methods, explained in detail in their respective modules, are participant observation, in-depth interviews, and focus groups. Each method is particularly suited for obtaining a specific type of data.]]> 2018-09-21 08:49:07 UTC https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284267020 What are some methods Quantitative Research? mulikitt9035 https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284267128 Survey Research is a quantitative research method used to ask questions to a sample of respondents using sources such as online polls, surveys, questionnaires via Email, Social Media or embedding on a website.
    Correlational Research     is conducted to establish a relationship between two closely knit entities and how one impacts the other and what are the changes that are eventually observed.



    ]]>     2018-09-21 08:49:36 UTC https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284267128     What are some methods of Qualitative Research? mulikitt9035 https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284267540
  • Interviews, to elicit people’s view and perspectives in a detailed and comprehensive manner
  • Case studies or detailed investigations to analyze the variables relevant to the subject under study in its own natural settings.

    • ]]>     2018-09-21 08:51:05 UTC https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284267540     What is Primary Research? mulikitt9035 https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284276848 Primary research is research you conduct yourself or hire someone to do for you.]]> 2018-09-21 09:25:58 UTC https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284276848 What is Secondary Research? mulikitt9035 https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284278046 Secondary research involves the summary, collation and/or synthesis of existing research.]]> 2018-09-21 09:30:48 UTC https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284278046 What are some examples of Primary Research? mulikitt9035 https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284278531
  • Interviews (telephone or face-to-face)
  • Surveys (online or mail)
    • ]]>     2018-09-21 09:32:40 UTC https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284278531     What are some examples of Secondary Research? mulikitt9035 https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284280596 Information include reports andstudies by government agencies, trade associations or other businesses within your industry.]]> 2018-09-21 09:40:41 UTC https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284280596 What are some of the methods of Primary Research? mulikitt9035 https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284281515
  • Postal surveys
  • Telephone interviews
  • Online surveys
  • Face-to-face surveys
  • Focus groups
  • Test marketing

    • ]]>     2018-09-21 09:43:35 UTC https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284281515     What are some of the methods of Secondary Research? mulikitt9035 https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284282005 The research conducted to gather numerical data is defined as quantitative method of market research and it includes the following: Surveys conducted to assert customer refund frequency. Figures about sales. Sales number related to industry products.]]> 2018-09-21 09:45:17 UTC https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284282005 Pros & Cons of Secondary Research: mulikitt9035 https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284284068 Pros:
    • Often obtained without cost
    • Good overview of a market
    • Usually based on actual sale figures, or research on large samples
    Cons:
    • Data may not be updated regularly
    • Not tailored to your own needs
    • Expensive to buy reports on many different marketplaces

    ]]>     2018-09-21 09:53:24 UTC https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284284068     Pros & Cons of Primary Research: mulikitt9035 https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284284851 Pros:
    • Can aim questions directly at your research objective
    • Latest information from the marketplace
    • Can assess the psychology of the customer
    Cons:
    • Expensive: £10,000+ per survey
    • Risk of questionnaire and interviewer bias.
    • Research findings may only be usable if comparable backdata exists.

    ]]>     2018-09-21 09:56:25 UTC https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284284851     What is the purposes research? mulikitt9035 https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284292675 Descriptive studies are used to describe the behavior of a sample population. In descriptive research, only one variable (anything that has quantity or quality that varies) is required to conduct a study. ]]> 2018-09-21 10:29:49 UTC https://padlet.com/mulikitt9035/3r17rw76i0y9/wish/284292675