Digital Business and MarketingeExchangeD3 by https://padlet.com/n_siddiqui/ExchangeD3 Digital Technologies en-us 2018-02-22 15:40:29 UTC 2026-02-03 14:36:19 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Planets.png Social Media minervaperezdecastro https://padlet.com/n_siddiqui/ExchangeD3/wish/234287607 What is it: 

Using social networking websites for marketing purposes

How can they be used in the field of marketing:

To engage with users and get them to be customers, to increase brand awareness

Specific business examples:

-Nutella (Global brand that has a lot of followers on Facebook and Instagram)
-OnePlus (Instagram: they engage with their customers with a hashtag, so that users can upload pictures taken with their phones. They have competitions for their followers.)


Benefits and limitations:

+Increase exposure and brand awareness
+Engaging with the customers
+Get feedback

-Time consuming
-Negative feedback posted publicly]]> 2018-02-22 15:45:05 UTC https://padlet.com/n_siddiqui/ExchangeD3/wish/234287607 Customer portal ilona_ingman https://padlet.com/n_siddiqui/ExchangeD3/wish/234287664 A customer portal is a private, secure Website that enables businesses to share account-specific information with customers such as credit status, invoices, available rebates, product and order information, calendars, etc.

Key benefits:

  • Customers can enter trouble tickets by logging onto your site and can access personalized content and relevant support documentation.
  • Provide password-protected access to key customer support tools, such as the NetAnswers Knowledge Base.
  • Customers can update their own profiles, view their order histories, check their order status and place new orders around the clock.
  • Provide automatic receipt confirmation for a service request with a case number.
]]> 2018-02-22 15:45:10 UTC https://padlet.com/n_siddiqui/ExchangeD3/wish/234287664 What is email marketing? elinamaariaa https://padlet.com/n_siddiqui/ExchangeD3/wish/234287783 -Is a form of marketing that can reach mass markets. 
-It is usually a form of advertising that is sent to current or possible new customers. 
-It can also be used to share information.
-->This can be done by using, for example, MailChimp. ]]> 2018-02-22 15:45:19 UTC https://padlet.com/n_siddiqui/ExchangeD3/wish/234287783 Mobile commerce and applicationd lillebergemma https://padlet.com/n_siddiqui/ExchangeD3/wish/234287792  
What: 
- Mobile commerce is the buying and selling of goods and services through wireless devices such as smart phones and tablets. 
- Applications are programs run on mobile devices. They are downloaded through app stores.
]]> 2018-02-22 15:45:20 UTC https://padlet.com/n_siddiqui/ExchangeD3/wish/234287792 Email marketing examples elinamaariaa https://padlet.com/n_siddiqui/ExchangeD3/wish/234291636 For example, everytime you order products from Zalando you will be immediately added to the newsletter list. 
This way you will get "personalised" emails about new products and launches. 
 ]]> 2018-02-22 15:50:28 UTC https://padlet.com/n_siddiqui/ExchangeD3/wish/234291636 Virtual reality karohamo30 https://padlet.com/n_siddiqui/ExchangeD3/wish/234292163 What:
- A technology that can generate a  realistic experience scenario.

Used in marketing:
- Makes it possible for the consumer to experience/see goods before buying them.

Examples:
Virgin Holidays' "try before they buy". https://www.virgin.com/entrepreneur/how-virgin-holidays-boosting-sales-virtual-reality]]> 2018-02-22 15:51:07 UTC https://padlet.com/n_siddiqui/ExchangeD3/wish/234292163 Pros and cons of email marketing elinamaariaa https://padlet.com/n_siddiqui/ExchangeD3/wish/234294895  ]]> 2018-02-22 15:54:28 UTC https://padlet.com/n_siddiqui/ExchangeD3/wish/234294895 minervaperezdecastro https://padlet.com/n_siddiqui/ExchangeD3/wish/234295148 social media marketing benefits and risks]]> 2018-02-22 15:54:47 UTC https://padlet.com/n_siddiqui/ExchangeD3/wish/234295148