Ben & Jerry’s Brainstorm by ANDREA DEL CARMEN DAMIAN*VILLANUEVA

Channels

adcdamian — 2024-10-10 16:00:12 UTC

Ben & Jerry’s only has indirect distribution channels

karlavma03 — 2024-10-10 16:00:50 UTC

More publicity

adcdamian — 2024-10-10 16:00:55 UTC

They sell to supermarkets here in Mexico such as Soriana, Walmart, Chedraui, etc.

2024-10-10 16:01:41 UTC

Ben & Jerry’s can enhance its channels by boosting digital marketing, offering personalized promotions, and expanding e-commerce options.

adcdamian — 2024-10-10 16:01:58 UTC

Creating their own direct channel through an online website that may offer better deals or discounts to buyers

2024-10-10 16:03:03 UTC

A new channel could be throughout the collaborations with local coffee shops or grocery stores to offer subscription pick-up or delivery options.

adcdamian — 2024-10-10 16:04:20 UTC

Ben & Jerry’s can reach more people by strategic smaller stores that are close to zones where their demographic is

karlavma03 — 2024-10-10 16:05:09 UTC

they create a relation with their customers through social media, but they need to keep track on those relationships to keep them

2024-10-10 16:05:59 UTC

The company could open to set up mobile ice cream trucks or carts at festivals, concerts, and sporting events to reach a captive audience.

adcdamian — 2024-10-10 16:07:09 UTC

Analiza in which stores is it more convenient to sell different sizes of ice cream

2024-10-10 16:08:07 UTC

Create exclusive products or flavors for specific retail partners to increase loyalty and differentiation

2024-10-10 16:11:36 UTC

Ben & Jerry´s could create loyalty and suscrption programs with rewards and benefits to encourage repeat purchases and build customer loyalty.