Zevs by ZeVs

Zevs, born Christophe Aghirre Schwarz on 17 November 1977 in Saverne, is a contemporary French urban artist known since the 1990s.

olivia_logez — 2017-03-17 13:22:26 UTC

French street artist Zevs (pronounced "Zeus," like the Greek god) fearlessly appropriates logos of corporate companies for messy, irreverent works that he spray-paints in large scale on public walls and lately also shows in galleries. In some cases, his provocative approach has led to rather extreme consequences. In 2009, Zevs was arrested in Hong Kong for spray-painting a Chanel logo onto the side of a Giorgio Armani store. That logo was one of his many so-called "liquidated" images—drippy compositions that appear to melt corporate logos, causing their colors to drip down the wall—and they are just one of his many clever ways of taking on commercial culture.

olivia_logez — 2017-03-20 14:57:18 UTC

olivia_logez — 2017-03-20 14:57:23 UTC

olivia_logez — 2017-03-20 15:05:51 UTC

Apple

Liquated Logo Coco-Cola, banlieue Parisienne, 2006 © Zevs

olivia_logez — 2017-03-20 15:09:57 UTC

He risked prison in 2009. It was in China in Hong Kong. Zevs (pronounced Zeus), 37, committed street artist (but not rabid) had dared to "liquidated" a Chanel logo dripping paint on the facade of an Armani shop. An act of pure vandalism in the eyes of the Chinese. He was arrested and his passport was confiscated and he was given a two-week suspended sentence and had to clean his work at the karcher

olivia_logez — 2017-03-20 15:20:09 UTC

There is a Coca Cola logo with an effect that the paint runs.

olivia_logez — 2017-03-21 10:16:29 UTC

He sends his logo to make jamming culture