Related concepts by Hoàng sơn lâm Nguyễn https://padlet.com/sonlam041199/Bookmarks Identify any related concepts from reading the Le Cerf de Tremblant Case en-us 2022-02-18 20:11:36 UTC 2022-02-24 13:56:37 UTC hello@padlet.com Oceanna, Abby, & Ian https://padlet.com/sonlam041199/Bookmarks/wish/2064576064 -      SWOT analysis
-      Break-even analysis
-      Price fences
-      Revenue management
-      Competitive advantage
-      KPIs and STR Report data (MPI, ARI, RGI)
-      Value proposition
-      Discounting
-      Differential pricing
-      Forecasting
-      Target market and market selection
-      OTA’s and Opaque sites
-      Marketing mix
-      Social media marketing
-      Distribution channels (selection)
Differentiation, low-cost leadership, best-value 
- Understanding your market
- Price optimization
- Forecasting
- Search engine optimization
- Pricing strategies and incentives
]]> 2022-02-24 13:48:39 UTC https://padlet.com/sonlam041199/Bookmarks/wish/2064576064 TEAM 1 -Sydney, Japreet, Sara, Anna https://padlet.com/sonlam041199/Bookmarks/wish/2064577438 - Marketing Mix
- Digital Marketing 
- Customer Management 
- Revenue Management 
- Attraction Management
- OTA Websites 
- Swot Analysis ]]> 2022-02-24 13:49:24 UTC https://padlet.com/sonlam041199/Bookmarks/wish/2064577438 Team 2 Yitong, jailing, weijia, renjie guo0915666 https://padlet.com/sonlam041199/Bookmarks/wish/2064579303 Transaction marketing theory -common strategy-sell large number of remaining rooms during off season. means that each salesperson performs sales work in their respective sales areas under the guidance of their sales quota and remuneration plan. They only work hard to obtain each subsidized transaction amount, and do not care about consumption. Nurturing long-term emotional and business relationships with clients.
Customer management &market positioning -target market/ attract
social media marketing- ways to advertise. 


]]> 2022-02-24 13:50:22 UTC https://padlet.com/sonlam041199/Bookmarks/wish/2064579303 Team 3 - Sammy, Kyra, Jess trem0303 https://padlet.com/sonlam041199/Bookmarks/wish/2064579764 1. SWOT Analysis to determine how to grow business 
2. Porter's 5 Forces to determine competitive advantage 
3. Strategic direction to determine goals, mission/vision, uniqueness of product
4. Marketing Plan to determine target audience, scheduling, marketing mix, media objectives, 4Ps
5. Cost control & budgeting to determine how much to spend on marketing strategies etc]]> 2022-02-24 13:50:38 UTC https://padlet.com/sonlam041199/Bookmarks/wish/2064579764 Team 6- Yake, karina, Jin, Qi, jiarui huangyake101178 https://padlet.com/sonlam041199/Bookmarks/wish/2064579806 Digital marketing and sales
SWOT analysis
Cost control
Entrepreneurship
Hotel operations
Financial accounting
Customer management 
Revenue management in the hospitality
]]> 2022-02-24 13:50:40 UTC https://padlet.com/sonlam041199/Bookmarks/wish/2064579806