Digital Business & Marketing 3pm Seminar A by https://padlet.com/n_siddiqui/dbm3pmgroupA Group A en-us 2017-02-07 19:49:04 UTC 2024-04-15 11:28:55 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Folder.png Social Media https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154045017 What is Social Media ?

How can Social Media be used in the field of marketing?

Business examples using Social Media 

Benefits and limitations of Social Media
]]> 2017-02-15 15:40:10 UTC https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154045017 Mobile Commerce and Applications https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154045080
What is Mobile Commerce and Applications ?

How can Mobile Commerce and Applications be used in the field of marketing?

Business examples using Mobile Commerce and Applications 

Benefits and limitations of Mobile Commerce and Applications 

]]> 2017-02-15 15:40:18 UTC https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154045080 E-mail marketing https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154273063 What is E-mail marketing?

How can E-mail marketing be used in the field of marketing?

Business examples using E-mail marketing 

Benefits and limitations of E-mail marketing
]]> 2017-02-16 12:01:40 UTC https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154273063 What is social media? hmanwa200 https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154341306 Cook (2008, p7) defines social media "... the way in which content (particularly news and opinion) has become democratized by the internet and the role people now play in creating and sharing content with them, be it textual, aural or visual.  For this reason, it is interchangeably referred to as consumer- or user-generated content.”


]]> 2017-02-16 15:28:33 UTC https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154341306 What is Email Marketing? https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154341964 When a company sends a commercial message to a group of people through the sue of electronic mail (What is Email marketing?, 2015). 
Firms are able to maintain an email list of consumers based on several segmentation factors such as the consumers likes and dislikes.
 
]]> 2017-02-16 15:30:07 UTC https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154341964 What are mobile commerce applications https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154343185 These are apps that businesses can use to reach a wider range of consumers to sell to them and make the process of buying clothes easy. They can display a wide range of their products on the app and allow consumers to filter through products and find what's right for them in terms of price, size, colour and style.]]> 2017-02-16 15:32:51 UTC https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154343185 Business examples using social media https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154343677 ASOS]]> 2017-02-16 15:33:52 UTC https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154343677 Business examples using E-mail marketing https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154345687 Asos]]> 2017-02-16 15:38:12 UTC https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154345687 Business examples using E-mail marketing hmanwa200 https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154345882 2017-02-16 15:38:42 UTC https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154345882 Business examples using social media https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154346477 Missguided]]> 2017-02-16 15:40:03 UTC https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154346477 How can mobile commerce and applications be used in the field of marketing https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154347333 Many of the apps being used today advertise things like new lines and sales or other promotions on the homepage of the app. The apps can promote the brand itself and recommend things to repeat customers based on previous purchases]]> 2017-02-16 15:41:52 UTC https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154347333 Business examples using E-mail marketing https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154347401 Missguided]]> 2017-02-16 15:42:04 UTC https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154347401 Benefits and limitations of E-mail marketing https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154348323
Benefits:
- There is very low cost involved with email marketing compared to other forms.
- Businesses can easily track the effectiveness of their campaigns when they use email marketing.
- You can reach a wider audience and on a global level.
-The emails can be adapted and be made personal to each recipient.
-Can effectively and efficiently target their target audience.
Limitations:
- Some recipients of the emails may view it is spam and become uninterested. 
- Emails may not be delivered to the recipient.
- The recipient must be able to view the email across numerous devices or applications. ]]> 2017-02-16 15:44:19 UTC https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154348323 Benefits and Limitations of Social Media hmanwa200 https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154349046 Benefits of Social Media: 

- The cost of social media is relatively low.
- The internet can be accessed 24/7.
- A large  target audience can be easily reached 
- Information can transfer quickly between two parties 
Limitations
- Information cannot be deleted or removed permanently ]]> 2017-02-16 15:45:55 UTC https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154349046 Benefits and Limitations of Mobile commerce and applications https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154349551
Benefits
- Makes checkout simpler and faster, as well as integrating the online channel into the store for improved inventory control, marketing, reward schemes and customer service. Yang (2010)
-  mobile devices offer functions not available with plastic cards, such as using geo-location technology to alert consumers of deals at nearby stores 

Limitations
-privacy, network security, transaction protection, and trust (Groß, 2015, p. 226) 

-External theft and Process or administrative errors

]]> 2017-02-16 15:46:59 UTC https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154349551 How can E-mail marketing be used in the field of marketing? https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154928225 2017-02-20 13:29:26 UTC https://padlet.com/n_siddiqui/dbm3pmgroupA/wish/154928225