• Logo

• Brand strategy

• Brand identity

• Brand messaging

• Target audience

• Theme

  
  

Website

• Home page

• Advertising page

• Character story page

• Product presentation page

• Selling page page

• Artist page

• Blog & News

• Payment page

IG Account

• Product presentation

• Advertising

• Website advertisement

• Poster

Art toys 3D Sculpture

• 3D printing

• resin

• Blindbox

• Character Story Card

• Purpose & Mission: My brand was created for making the art toys that design what I like. Because nowaday art toys are suitable for female customers but my goal is to draw more attention from the male customers to the art toys market.

• Vision & Values: My brand stands for unique design to attract more people's interest in art toys, especially male customers. But my product still can suitable for all gender

• Target Audience: All age, All gender ( focusing on male customers mostly but still suitable for female)

• Market Research: ( on research)

• Brand Personality : Friendly, fun, playful

Brand Identity (Visual & Verbal Elements)

• Brand Name: CHOK

• Color Palette: (on research)

• Typography: (on research)

• Figure

• 6 Designed Character

• Package

• Character cards

INSPIRATION : This character was inspired by giants in Thai literature( YAK ). There are two types of giants, good and evil. I used this as inspiration for designing this character because giants are one of the most evil things. When talking about things that represent badness in the minds of Thai people, giants are the first thing that comes to mind.

• paint work

• mixed with thinner

• paint work

• mixed with thinner

pros

• price

• color thickness

cons

• materials damage

• Spray pressure consistency

• unable for small detail

TAMIYA

pros

• color quality

• safe for materials

cons

• price

• unable for small detail

it toys? But firstly you need to establish:

ANS : This is a toy design or as the name suggests, an art toy, which is a design of toys that come out as a collection by processing and selling the story behind the art toy design.

● What is the purpose of the toy, is it art aesthetic, a puzzle, a figurative character piece ad

what is the theme:

ANS : Art toys are works made for sale or to present the story or background of toys, whether it is the thought process, design, origin of this work or the production process, which may have some special features that present the origin of the work differently from general toys behind the finished work.

● Is it educational, informative, entertaining etc

ANS : This work is designed for entertainment purposes, to be collected as a collection, and to reflect the concept of the work for people to follow.

● This is an interesting concept to produce 6 toys or figures based on evil thoughts, my issue

is that it is still unclear what the toys are actually for, do they comfort or reassure the

individual who is having the evil thoughts.

ANS : This work is something I created to serve as a reminder to people before they think of doing something that will cause trouble to themselves and others.

● *You are producing 6 figures, why 6, this appears to be a figure without a rational? also the

drawn sketches appear to show figures that are quite cuddly, is that to counteract the evil

thought?

ANS : I chose to make 6 figures because I thought that it was a number that people could still afford and not too much or too little for a collection.

● *What inspired you or how did you choose the themes? Again they appear to be your own

methodology, this is problematic considering all individuals have different interpretations of

negative thoughts.

ANS : First I started with the idea of ​​introducing evil thoughts and I dug deeper into medical sources to support the existence and types of evil thoughts.

branding.

ANS : Finally I chose my final deliverables to present 6 art toys, packages, cards

● Needed to refine the deliverable which represents the whole branding based on brand

design approach

ANS : Personally, at that time, I was confused about the work process and crystallized a new work process and gained more clarity in my work, cut out branding, and focused on new, clearer goals.

● Had initial logo designs. However, it is needed to research more on logo design and color

design to justify the branding creation

ANS : I did some more research on logo design and then adjusted it to make a logo for packaging but it is no longer used for branding.

● The concept of evil thoughts is interesting. The target audience is for adults. How about the

children who like to play with this toy? Is there any particular reason not to include adults?

ANS : I chose adults as my customer group because my work is for collection and the concept of the work is not for playing.

● The notion of an art toy is unclear. Where does the definition come from?

ANS : I research more and I finalize the notion of art toys and you can see in reference part.

● What is the method of choosing the six evil thoughts? And how?

ANS : I have chosen these topics based on what is happening and necessary in human life in the present era.

● It is not clear what problems you wanted to solve or what the objective of this project will be

for the public.

ANS : This work is intended to serve as a reminder and a reflection of the negative thoughts that arise in each people.