Marketing Management L2AU by Ayupitha Tiara https://padlet.com/ayupithatiara/3mfjbbvxnhohug23 en-us 2023-02-28 02:56:53 UTC 2023-02-28 12:57:58 UTC hello@padlet.com Consumer Buying Behaviour Group Assignment - Farameer, Luai, Q https://padlet.com/ayupithatiara/3mfjbbvxnhohug23/wish/2497429834 Chosen Brand: UNIQLO

1. Based on our experience the brand personality of UNIQLO is
Sincerity and Excitement

Sincerity is the most shown brand personality for UNIQLO because sincerity shows a wholesome, friendly, and honest character that is relatable to UNIQLO because of how they are able to make the customer feel cared for and free when you enter their store along with how they treat their customer. UNIQLO also had an Excitement feeling within the brand, the UNIQLO Excitement personality is shown in their products that show creative, free-spirited, and bold products, be it in their shirt, outer, jackets, hoodies, etc. For example, the Airism line that was introduced by UNIQLO was intended for comfort when doing a certain activity for their customer.

2. During the childhood lifecycle, buyers depend on their parents to purchase products for them. During this stage, if the child hasn’t developed the skills to think and decide, the parents buy the suited products for them, but if they are then able to think for themselves and have their own opinions, generally they can then choose which clothes they like, which the parents will buy for them. This changes when entering workforce, as now the child has matured and has a personal source of income, although it be low, they now have the decision of UNIQLO clothes they can buy freely, though most likely they can only buy the simple options like their t-shirts. In the starting family lifecycle, customers have moderate income that’s enough for them to purchase clothes not only for themselves, but also for their family members. As the family develops, they have a higher income, thus they can buy an even wider selection of clothes for the whole family, not just shirts, but also like their jackets, outerwear, trousers, etc. Proceeding to the next lifecycle, the family will probably tend to have a similar behavior previously, opting to buy the same type of clothes, but this time they have more time, meaning they can visit the store more frequently. Lastly, during retirement, the income has decreased, thus they would probably buy less for each single visit, and will probably buy clothing that is a lot more necessary, such than the luxury options.

3. Consumer buying behavior is the action in which a person buys a certain product and how is it going to effect them before or after purchasing the product. In this case, UNIQLO, a clothing brand that is based from Japan, provides a wide range of clothing items for different type of occasions, weather, and activities. UNIQLO is believed to be in the variety seeking buying behavior because of the different products it provides. In many clothing apparel such as, shirts, pants, jackets, and hoodies, consumers are willing to buy those products based on their preferences. For example, consumers would want to have a pair of pants but their many variations of pants that can be found, such as jeans, chinos, sweatpants, and etc. So every category of item that UNIQLO provides, it presents a wider range of variations of the product itself.

4. Based from the concept of relative time of adoption of innovations, consumers of UNIQLO are usually in the middle of early and late mainstream. The particular reason of this circumstance is that people are usually buying on the things that they like and what preferences that they usually go for, and others usually purchase them because maybe its trending at that certain point of time and they would like to try the things that other people are using.

]]> 2023-02-28 05:05:11 UTC https://padlet.com/ayupithatiara/3mfjbbvxnhohug23/wish/2497429834 Consumer Buying Behaviour - Sabina, Gabriel, Akram, Axxel https://padlet.com/ayupithatiara/3mfjbbvxnhohug23/wish/2497435330 2023-02-28 05:12:47 UTC https://padlet.com/ayupithatiara/3mfjbbvxnhohug23/wish/2497435330 Consumer Buying Behaviour - Yosua, William, Keane https://padlet.com/ayupithatiara/3mfjbbvxnhohug23/wish/2497440768 2023-02-28 05:20:39 UTC https://padlet.com/ayupithatiara/3mfjbbvxnhohug23/wish/2497440768 Consumer Buying Behaviour - Renata & Sheila https://padlet.com/ayupithatiara/3mfjbbvxnhohug23/wish/2497448787 2023-02-28 05:31:57 UTC https://padlet.com/ayupithatiara/3mfjbbvxnhohug23/wish/2497448787 Consumer Buying Behaviour - Rafee & Favian https://padlet.com/ayupithatiara/3mfjbbvxnhohug23/wish/2497530927 1.The brand that we chose for our project is the luxury brand “Bally”. Bally represents two of the five brand personalities, which are sophistication, and ruggedness. Since Bally is a luxury brand, sophistication describes bally due to it’s image, quality, design, and elegance. Ruggedness also represent Bally because of their image of well made shoes, clothing for the outdoors, and their long lasting bags.

2. The customers of Bally are in the Entering Workforce, Starting Family, Peak Earning, Planning Retirement, and Retirement Lifestage Because Bally focuses on selling their products to older people since they know about the brands heritage and history. Bally attracts older customers because of the quality of the products and how long lasting their products are.

3.The buying behaviour that suits our brand is the complex buying behaviour as we would like to think first before buying the product such as knowing the product information, quality and the after sales services (leather repairment or cleaning services) as it is considered as a pricey product and the product is not bought on a daily basis.

4.Based on the concept of relative time of adoption of innovation buyers, most of Bally’s customers are early and late mainstream. In Indonesia, this brand is highly associated with those customers who are adults with age around forty until fifty. This makes the majority of the customers looking for the product that they will buy if their current product must be replaced and they have known the brand quality. Meanwhile the young adult are purchasing the products with the newest model that could be different in the market.

]]> 2023-02-28 07:21:43 UTC https://padlet.com/ayupithatiara/3mfjbbvxnhohug23/wish/2497530927 Consumer Buying Behaviour - Taj, Callista, Ahista, Chandi, Miguel https://padlet.com/ayupithatiara/3mfjbbvxnhohug23/wish/2497662291 2023-02-28 09:26:20 UTC https://padlet.com/ayupithatiara/3mfjbbvxnhohug23/wish/2497662291 Consumer buying behavior - Matthew, Dylan https://padlet.com/ayupithatiara/3mfjbbvxnhohug23/wish/2497667523 2023-02-28 09:30:36 UTC https://padlet.com/ayupithatiara/3mfjbbvxnhohug23/wish/2497667523 Consumer buying behaviour- Robin, Shern And Nishah (Brand: Nike) https://padlet.com/ayupithatiara/3mfjbbvxnhohug23/wish/2497703698 Q1: Brand personality is a set of human characteristicks attributed to a brand.There are 5 types of brand personalities, these are: sincerity, excitement, competence, sophistication, and ruggedness.

Nike is known worldwide as the brand for the best sports products for every sport. The brand owns a personality of being cool, successful and athletic. The brand personalities that match with the Nike are: sincerity, competence and sophistication. 
Sincerity: Nike suppliers are thoroughly checked to prevent child labor.
Competence: Nike uses its own air technology that offers comfort to athletes. Refinement: Customers can customize their own sneakers through the nike website.

Q2: For example students don’t work/ have a part time job. They can’t spend as much as an adult who has a full time job. So a student would think more about doing a purchase in this example. Or would consider a cheaper option. 

Nike has a broad consumer market but most are between 16-58.



Q3: The types of consumer behaviour that are relevant for nike is: dissonance-reducing behaviour.

Customers will be pushed to purchase products for which there are few options, which will leave them with few options for making decisions. 

Consumers make snap decisions about which things to purchase based on the products that are readily available, their time constraints, or their financial constraints. And that is the case for most nike items.



Q4: 
For Nike we believe the brands customers mostly are innovators and early adopters. Innovators being influencers who get sent the product and early adopters are customers who get influenced by the innovators. Nike is a on trend brand so most of there customers lie in the early adopters stage.
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