My Personal Brand Aspirations (COM 405 Journal) by

Patrick Dempsey

meaghanmorrison — 2025-03-10 13:19:30 UTC

The philanthropic and activism aspect of Patrick Dempsey's personal brand is something that I aspire towards. He founded The Dempsey Center in 2008 with a mission to help make life better for those impacted by cancer. (Dempsey Center, 2023) His dedication to helping others is admirable and reflects my personal values.

Sources:

Dempsey Center. (2023, February 6). Patrick Dempsey: Cancer care & support: The dempsey center. https://www.dempseycenter.org/about/team/patrick-dempsey/

Photo courtesy of Instagram @patrickdempsey https://www.instagram.com/p/DGwvM41p4k_/

Ingrid Newkirk

meaghanmorrison — 2025-03-10 13:24:37 UTC

Ingrid Newkirk is the founder of PETA, an organization dedicated to animal rights and making the world a better place for all living beings. (PETA, 2019) Newkirk's leadership, determination, dedication, and advocacy are all things that I value in a personal brand and hope to reflect in my own brand.

Source:

PETA. (2019, January 10). Ingrid Newkirk’s biography. https://www.ingridnewkirk.com/

Emily G. Stephens

meaghanmorrison — 2025-03-10 13:28:36 UTC

Emily Stephens is an influencer and content creator that I follow on Instagram. I enjoy the content that she shares and love the layout and aesthetics of her page. She is genuine, authentic, and incorporates her personal style and faith-based values in everything that she does, which is something I aspire to do in my personal brand.

Source:

Instagram. @emilygstephens https://www.instagram.com/emilygstephens/

Beekman 1802

meaghanmorrison — 2025-03-10 13:35:45 UTC

Beekman 1802 is a skincare brand whose mission is to foster kindness and create a kinder world. (Beekman, 2025) What I like about this brand, aside from their mission, is the layout of their site and their usage of visuals. Personally, I find their site calming and like that it follows a specific color scheme that matches their logo. I aspire to create a cohesive, visually pleasing personal brand like Beekman 1802.

Source:

Beekman. (2025). About beekman 1802. Beekman 1802. https://beekman1802.com/pages/about-us

Starbucks Coffee

meaghanmorrison — 2025-03-10 13:44:31 UTC

Starbucks Coffee has many elements that I value. Aside from making delicious and intricate drinks, they have more depth than simply what they serve. They offer a college achievement plan for their employees, value sustainability, work with farmers worldwide, and aspire to nurture the community. (Starbucks, 2025) I also like Starbucks' logo and web design and find it to be aesthetically pleasing. I aspire to have a personal brand with aesthetic visuals and give back aspects like Starbucks.

Sources:

Starbucks. (2025). About Starbucks. https://about.starbucks.com

Starbucks. (2025). Farmers: Ensuring a more sustainable future of coffee for all. About Starbucks. https://about.starbucks.com/farmers/