https://padlet.com/iregarcia/3lg2day9n76a SeminarThursday11group1 en-us 2017-02-13 14:58:43 UTC 2017-02-16 11:50:53 UTC hello@padlet.com https://padlet.com/iregarcia/3lg2day9n76a/wish/154266629 Way of reaching consumers via email, directed marketing to those interested in your business. Sign up is needed to ensure people are interested in your brand/ business although at times you would need to opt out of emails (Stern, B (2001)). eg. receiving offers from nike as you are interested in there products from signing up to email alerts or from purchasing from their website or signing up to Hilton hotel e-marketing as you are a regular guest. ]]> 2017-02-16 11:20:44 UTC https://padlet.com/iregarcia/3lg2day9n76a/wish/154266629 https://padlet.com/iregarcia/3lg2day9n76a/wish/154268580 Process:
1: Planning
2: Data Collecting from target group
3: Set up Database 
4: Email concept and contents
5: Email set up
6: Email Blast
7: Evaluation of recipients actions 

]]> 2017-02-16 11:33:29 UTC https://padlet.com/iregarcia/3lg2day9n76a/wish/154268580 https://padlet.com/iregarcia/3lg2day9n76a/wish/154268756 Benefits 
* Low Cost
* Targets Selected brand market
* Increases impulse buying rates
* Easy Creation
* Easy Sharing
* Global Marketing
* High Response
* Immediacy 
* Tracking ability
* High return on investments
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Limitations 
* Spam risk 
* Engagement issues
* Design changes from device to device 

(Peppers. D (2000) (Wright, N.l D. and Bolfing, C. P. (2001)) (Sterne. J (2000)) ]]> 2017-02-16 11:34:53 UTC https://padlet.com/iregarcia/3lg2day9n76a/wish/154268756 https://padlet.com/iregarcia/3lg2day9n76a/wish/154269393 Definition
Cook (2008) defines social media as the way in which content has become democratised by the internet. Cook continues stating that individuals publicly now play a direct role in creating and sharing content with business, politicians, friends, family and anyone with access to the internet. it can take the format of  textual, aural or visual.  For this reason, it is interchangeably referred to as consumer- or user-generated content.]]> 2017-02-16 11:39:47 UTC https://padlet.com/iregarcia/3lg2day9n76a/wish/154269393 https://padlet.com/iregarcia/3lg2day9n76a/wish/154270642 Trump Turnberry use email marketing to reach spa members, golf members, guests, spa day users, event attenders etc, this allows them to include things they 'may. be interested in with things they are definitely interested in for example if a spa member also attends many social events in the hotel yet also has some overnight stays they would include all in the emails to allow best marketing opportunities possible to be reached. ]]> 2017-02-16 11:48:01 UTC https://padlet.com/iregarcia/3lg2day9n76a/wish/154270642