It should be BBC Radio's main outlet for breaking news by bringing its audience major news stories as they happen. It should provide context to its news and sports coverage through wide-ranging analysis and discussion.

Programming should be designed to inform, entertain and involve. The service should appeal to news and sports fans of all ages and from all ethnic backgrounds and areas across the UK.
The main example of someone who would listen to this radio station is an older male's as they do not play music and has more about the Sport and news. 

They often use other media outlets to interact with thier audeince. THey use twitter and facebook to find out more about people. They also use polls to do this. THey also have the phone lines open so that people with stories and opinions can phone in.