Sendle 2025 planning by Lucie Buchan https://padlet.com/luciebuchan/3kenmn3l5jjn65zc Learnings & opportunities en-us 2024-12-15 21:56:23 UTC 2025-03-31 07:20:59 UTC hello@padlet.com https://padlet.net/icons/8.0/png/1f4a1.png Quant data - tapping into Sendle's platform data to talk to customer trends + insights luciebuchan https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260954382 2024-12-15 23:01:44 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260954382 Product announcements https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260954925 2024-12-15 23:03:28 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260954925 Podcasts!!! More podcast interviews, long form, allows everyone to delve into more depth/detail and creates space to go off the core topic https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260955059 2024-12-15 23:03:56 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260955059 We have a number of customer stories from H2 which we could repurpose for 2025. Plus more planned for next year https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260955119 2024-12-15 23:04:15 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260955119 More evidence of a '2 horse race' between Australia Post and Sendle for Small Business https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260955221 2024-12-15 23:04:36 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260955221 Depop partnership https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260955257 2024-12-15 23:04:42 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260955257 UCG from customers including new channels where they might have a presence (i.e. TikTok or Instagram). https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260955289 2024-12-15 23:04:47 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260955289 "Calling for action" on stuff https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260955353 2024-12-15 23:04:59 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260955353 TGE partnership https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260955442 2024-12-15 23:05:21 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260955442 Metrics: Positive sentiment, reaching new media, creating sales opportunities (e.g. new leads) luciebuchan https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260955479 2024-12-15 23:05:28 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260955479 Data around Peak and Black Friday. Who grew, who didn't https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260955531 2024-12-15 23:05:36 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260955531 James: Lean more into founder success, 'How I did it' stories. Laura: Lean into leadership in e-commerce, shipping & logistics space luciebuchan https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260955939 2024-12-15 23:06:43 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260955939 Impact of natural disasters on the shipping industry (e.g. the current heatwave across the country) — using Sendle platform data https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260956036 2024-12-15 23:07:06 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260956036 Future Fleet Fund https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260956172 2024-12-15 23:07:33 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260956172 If we could find a way to track what works to drive leads that would be great. Can we find a few things and just do them better and better each time repeatedly? https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260956216 2024-12-15 23:07:37 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260956216 Letter from AP ;) https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260956308 2024-12-15 23:07:56 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260956308 Investing time in high tier awards (developing new submissions etc), then repurposing award submissions/content for lower tier so that we're consistently showing up across channels https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260956480 2024-12-15 23:08:31 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260956480 Happy to look into paid if we think that it will drive leads. This feels like it needs to have messaging centred around evergreen 'truths' if it is going to be acceptable by Editorial. But also needs to be very traceable, and drive business (not 1-off) leads. https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260956638 2024-12-15 23:08:59 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260956638 Privatisation of Australia Post (lessons from USPS + what we're seeing with Canada Post) luciebuchan https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260956917 2024-12-15 23:09:45 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260956917 Canada Post Story somehow? How an Australia company saved Christmas for Canadian Small Business. https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260956924 2024-12-15 23:09:46 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260956924 Building LinkedIn profiles/being more active on LinkedIn — also good from a customer and brand prospecting perspective https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260956964 2024-12-15 23:09:54 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260956964 Who is doing this well at the moment (in an adjacent space)? https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260957426 2024-12-15 23:11:14 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260957426 The best/most natural customer storytelling leverages the channels that are most natural/authentic to them IMO so identifying which customers we want to profile and then building mini strategies around them and their channels/audiences will help us win https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260957479 2024-12-15 23:11:23 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260957479 Events: Build on success of SXSW, look beyond traditional retail events, more niche community events and national stage events e.g. Tech Council of Australia luciebuchan https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260957546 2024-12-15 23:11:37 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260957546 Fewer channels, done really well. https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260957712 2024-12-15 23:11:56 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260957712 Quality stories, quality relationships (journalists deeply understand the brand and our core positioning) https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260958151 2024-12-15 23:13:15 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260958151 First hand/lived experiences https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260958511 2024-12-15 23:14:10 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260958511 Prioritising 1:1 interviews (especially for tier ones). Potential of follow up interviews and other opportunities https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260958591 2024-12-15 23:14:21 UTC https://padlet.com/luciebuchan/3kenmn3l5jjn65zc/wish/3260958591