ASOS Market Analysis by https://padlet.com/celinehuijiang/3k4amwc3jag8 Made with panache en-us 2019-10-09 12:22:28 UTC 2024-12-06 12:55:44 UTC hello@padlet.com PESTLE Analysis celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/395535560 2019-10-09 12:22:51 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/395535560 Political celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398509835 2019-10-16 14:54:37 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398509835 External Analysis celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398510329 2019-10-16 14:55:16 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398510329 Social celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398510898 2019-10-16 14:56:03 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398510898 Legal celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398511006 2019-10-16 14:56:10 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398511006 Technology celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398511230 2019-10-16 14:56:26 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398511230 Environment celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398511345 2019-10-16 14:56:35 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398511345 BREXIT celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398515545
  • Majority of the retail company beginning to offer discount price.
  •  Meaning it could harm the Business profit.
  • A good example to support it "20% off its products during the Black Friday sales event, as it had in previous years, but its rivals offered bigger price cuts" (The Guardian).
    • ]]>     2019-10-16 15:02:24 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398515545     Level of corruption celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398517006
  • Level of corruption - especially levels of regulation in the Consumer Services sector.

    • ]]>     2019-10-16 15:04:37 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398517006     True or Not? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398517677 The answer is no.
    To support it:
    • ASOS Plc Board recognises the importance in the fight against global corruption of any law that seeks to prohibit and combat the bribery of government officials or commercial corruption.

    • Believes that bribery or corruption of any kind – including the making of illegal payments, however big or small – destroys the integrity and ethical foundations of business.

    •  Expects all of its employees, representatives, contractors, and suppliers not to offer, make, or accept any illegal payment, bribe, kickback or other questionable inducements in any form, either directly or indirectly. 

    • This includes not making any payments to expedite or perform routine governmental actions (what are often called “facilitation payments”) – such payments are illegal under the UK Bribery Act 2010 and many local laws.

    ]]>     2019-10-16 15:05:39 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398517677     Economic Uncertainty celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398519323
  • Had led to "the weakest growth in online clothing sales in recent years".

    • ASOS Share Price has dropped down to 40%.
    ]]>     2019-10-16 15:08:15 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398519323     What Does It Lead To? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398520520
  •  Has been a high level of discounting and promotional activity across the market. 
  • Increased their level of promotional activity, leading to a higher discount and continued high clearance mix.


    • Not only it affects the UK but other countries as well
    • Asos said trading conditions in Germany and France, which account for about 60% of its EU sales, had become "significantly more challenging".

    ]]>     2019-10-16 15:10:03 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398520520     celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398521806
  • Yes, there have been improvements for ASOS.

    • Three months to 30 November, total group revenue was £656m, up from £576.7m in the same period last year.

    ]]>     2019-10-16 15:11:56 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398521806     Work labour celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398523784 ASOS private label clothing comprises about a quarter of this collection with pieces made in conjunction with fair labour partners in Kenya.

    Emphasis on worker health.]]>     2019-10-16 15:14:41 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398523784     Examples celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398525078 2019-10-16 15:16:27 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398525078 Sandblasting celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398525169
  • Garment sandblasting involves projecting fine sand with compressed air to create a worn look on denim and other products.
  •  Sandblasting can be extremely damaging to the health of workers and can lead to a potentially fatal lung disease called silicosis.
  •  ASOS has banned the use of sandblasting.
    • BUT
    •  Exceptions may be made on a case-by-case basis. 
    •  For example, if a supplier can demonstrate thorough health and safety protocols, including ensuring that the process takes place in a separate, well-ventilated and enclosed room, away from where other people are working.
    ]]>     2019-10-16 15:16:33 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398525169     Worker Living Wage celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398526109
  • All workers in our supply chain are entitled to a wage that meets their basic needs. 
  •  Part of the ACT initiative, which is working to establish living wages for workers through industry- wide collective bargaining linked to purchasing practices.
    • ]]>     2019-10-16 15:17:44 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398526109     Freedom Of Association celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398527390
  • Workers’ rights to organise and bargain collectively are an essential step towards their enjoyment of other labour rights.
  • Have signed a Global Framework Agreement with Industrial ALL Global Union – a strong framework for implementing freedom of association in our supply chain.

    • ]]>     2019-10-16 15:19:31 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398527390     Gender Equality celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398528523
  • Women represent the highest proportion of the workforce in the garment supply chain and are vulnerable to exploitation. 
  • They have piloted a programme in Turkey, monitored by women’s rights NGOs and academics, to educate women on gender equality.

    • ]]>     2019-10-16 15:21:10 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398528523     Diversity celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398529539 They set up their own Women in Tech (WiT) forum, a mentoring platform to encourage more women to move into technology, and are actively engaging with the broader external WiT community.

    ]]>     2019-10-16 15:22:36 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398529539     Buying Practice celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398529962
  • They are committed to limiting negative human rights impacts resulting from how they buy our products. 
  • Over the last year we’ve delivered internal training on purchasing practices to our Buying and Merchandising teams.
    • ]]>     2019-10-16 15:23:14 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398529962     Employee involvement celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398530641
  • Employees are highly engaged in the wider community. 
  • They make sure to give them support, encouragement and opportunities to contribute in practical and effective ways. 
  • Have a number of workplace schemes to support those employees who want to donate their time or money – ‘Give a Day Away’, Payroll Giving, challenge events, and the opportunity to volunteer in India with the ASOS Foundation.
    • ]]>     2019-10-16 15:24:12 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398530641     Examples celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398531443 India
    Udayan Care:
    • They sponsor family style homes for orphaned and abandoned children in India in partnership with Indian charity Udayan Care. 
    • This year (2018) they funded and opened our second home for 12 girls, which includes an IT training centre and
    • A community meeting space for a young women’s mentoring programme.

    ]]>     2019-10-16 15:25:26 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398531443     Supply chain celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398541224
  • Government regulations on being more environmental friendly.
  • Encourages ASOS- to be more environmental friendly 
  • Factories must also adhere to all applicable laws, regulations and customer requirements regarding specific substances that are restricted (or prohibited) by law or by ASOS. 
  • It is the Supplier’s responsibility to ensure that any factories used by the Supplier adheres to these requirements.

    • ]]>     2019-10-16 15:38:58 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398541224     Raw material celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398542116
  • Ensure cotton is responsibly sourced including not sourcing from areas with known human rights violations such as Uzbekistan. 
  • Keep a record of cellulosic producers (e.g. Birla, Sateri, Zhejiang Fulida) in their supply chain for any cellulosic fibres (such as Viscose, Rayon, Bamboo) supplied to ASOS.
  • Prioritise and verify the use of more sustainable raw materials such as pre- or post-consumer recycled fibres, organic, or sustainable cotton alternatives such as Better Cotton Initiative (BCI) or Cotton Made in Africa (CMiA).

    • ]]>     2019-10-16 15:40:00 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398542116     How Does it Affect ASOS? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398544460
  • Due to increase of usage of people shopping online. For example on their mobile/ laptops. 
  • Rise of Big Data - Allows business analyse consumer behaviour. Meaning that they can predict future trends, which consumer may not have realise.
  • Also allow them to develop AI, which can help them to analyse it.
  • Putting them are competitive advantage compare to traditional retailers.

    • ]]>     2019-10-16 15:43:06 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398544460     Solutions celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398545985 2019-10-16 15:44:42 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398545985 Traceability of raw materials celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398548809
  • Mapping our commodities to better understand and influence how they are sourced.
  • Collaborate with organisations such as the Better cotton initiative and Leather working group etc.
  • To help give them an understanding in  the complex nature of our supply chains, while providing us with responsible sourcing assurance.

    • ]]>     2019-10-16 15:48:29 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398548809     Lowering environmental impact celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398549786
  • Increasing the conversion from traditional materials and processes to lower-impact alternatives.
  • By working closely with suppliers and expert organisations to source more sustainable raw materials.
  • Able to reduce our carbon, water and waste footprint, limit chemical and deforestation etc.

    • ]]>     2019-10-16 15:49:43 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398549786     Craftsmanship celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398550311  Investing in suppliers and projects that support local skills and community development.]]> 2019-10-16 15:50:27 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398550311 Engaging customers on sustainability celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398550649 Providing customers with opportunities to buy sustainable fashion and to reduce their environmental footprints.]]> 2019-10-16 15:50:54 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398550649 Investment In New Technology celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398552189
  • Improve its capabilities as it works towards achieving £4 billion of net sales
  • They have invested £95 million 2018 capex spend into technology and logistics
  • Continuation of AI trials
  • To improve customer experience and lower the cost of how its business model operates.

    • Results:
    •  Pre-tax profits grow 10% to £29.9 million, with group revenues climbing 27% to £1.16 billion
    • Site visits increased 25% year-on-year with 80% of UK traffic now coming from mobile. 
    • Active customers were up 17% to 16.5 million, with an improved order frequency of 8%.

    ]]>     2019-10-16 15:52:55 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398552189     AI Technology celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398553220
  • Improving sizing assistance with AI Technology 
  • Previously, shoppers could determine sizing on select items on the Asos site and app through telling it which sizes had worked in previous purchases. 
  • Its new tool uses artificial intelligence to help its consumers make an even more informed purchases.
  • It addresses a common flaw with online shopping: determining the right size without trying an item on

    • ]]>     2019-10-16 15:54:17 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398553220     Mobile celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398553945
  • Launch a mobile app 
  • AI-driven product search, mobile payments and a fit analytics function
  • Making consumer experience much more convenient
  • Visual search will help solve the problem of narrowing down assortment and getting customers straight to the products they’re looking for. 

    • Such as Visual Catwalk
    • Enabling the business to develop a even more closer relationship with it's customer 
    • In 2016- 2% of the online fashion brand’s traffic came through a mobile device, while overall mobile traffic grew 85% year on year.
    ]]>     2019-10-16 15:55:17 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398553945     Impact on ASOS celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398555168 2019-10-16 15:57:07 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398555168 Not being eco friendly in their production line celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398558017
  • Policies don’t appear to apply to ASOS’ own brand supply chain.
  • The clothes they make are not eco friendly. 
  •  Have no commitments to reduce hazardous chemical in their material/ 

    • ]]>     2019-10-16 16:01:48 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398558017     Eco Edit celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398559418
  • 2010- ASOS decided to introduce a collection 
  • Which consist of a selection of clothing, accessories and beauty products marketed for its lower environmental impact
    • BUT
    • Accounts small proportions of their whole collection 
    ]]>     2019-10-16 16:03:46 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398559418     Actions celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398560101 2019-10-16 16:04:45 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398560101 Aim to reduce Greenhouse by gas 2020 celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398560799
  • Purchasing renewable energy for part of its direct operations.
  • It implements emission reduction measures in its warehouses. 
  • During the delivery process, and it has moved to reduce the amount of waste that comes from its packaging.
    • ]]>     2019-10-16 16:05:52 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398560799     Examples celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398561420 2019-10-16 16:06:51 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398561420 Wet processes celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398561841
  • Such as dyeing and finishing use substantial amounts of water and involve large quantities of dyes and chemicals, which leave behind polluting residues.
  • Using Higg Facility Environmental Module (FEM) data to gain greater visibility on the environmental impacts of wet processing.
    • ]]>     2019-10-16 16:07:30 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398561841     Measuring their environmental impact celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398562376
  •  Joined the Sustainable Clothing Action Plan (SCAP) and Sustainable Apparel Coalition. 
  • Has been a member since 2012.
  • Aiming to reduce the carbon and water footprint of ASOS Brands clothing by 15% by 2020.

    • ]]>     2019-10-16 16:08:20 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398562376     ASOS Comparison to other Company celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398563833
  • The figure below that ASOS are taking environment factor into account.
  • However ASOS need further improvement. In order to earn a rank C.
    • ]]>     2019-10-16 16:10:36 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398563833     SWOT Analysis celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398564796 2019-10-16 16:12:03 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398564796 Figures to support these claims celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398565302 2019-10-16 16:12:45 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/398565302 Reason for this improvement celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/399955989
  • ASOS managed to identified the root of the problem in their operational production - tackle it immediately but have lot of areas to improve on 
  • As 60% of their revenue comes from international customer - this explains the improvement in their profit growth
    • ]]>     2019-10-20 10:33:13 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/399955989     celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/400887594 2019-10-22 14:25:47 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/400887594 celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/400889469 2019-10-22 14:28:17 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/400889469 celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/400893048 2019-10-22 14:33:01 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/400893048 celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/400893420 2019-10-22 14:33:33 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/400893420 celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/400896912 2019-10-22 14:38:31 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/400896912 Performance Environment celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401388322 2019-10-23 12:21:29 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401388322 Porter's Five Forces celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401389936 2019-10-23 12:25:08 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401389936 New Entrants celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401390141 2019-10-23 12:25:32 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401390141 Threat of Substitute celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401390260 2019-10-23 12:25:43 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401390260 Competitors celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401390328 2019-10-23 12:25:49 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401390328 Buyers celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401390525 2019-10-23 12:26:16 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401390525 Suppliers celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401390546 2019-10-23 12:26:18 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401390546 Major Competitors for ASOS celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401392402 2019-10-23 12:29:51 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401392402 Markert Sectors celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401393649 2019-10-23 12:32:02 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401393649 Farfetch celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401397026
  • It is an luxury E-commerce  Websites.
  • They luxury product.
  • Have an more expensive price then ASOS.
    • Market share in comparison to ASOS (2019)
    • Farfetched market share fell by 40%.
    • Where's ASOS 7.4% market share in the UK.

    Meaning that ASOS has more market share than Farfetched.
    ]]>     2019-10-23 12:38:46 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401397026     Bohoo celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401399224
  • They all an E-comerce websites.
  • They operate similar to ASOS.
  • They roughly the similar product to ASOS.

    • Market share in comparison to ASOS

    • 7.4% markert share in the UK
    • Boohoo have 42% of market share in the UK

    ]]>     2019-10-23 12:42:54 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401399224     How does it affect ASOS? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401995007
  • Potential lose in consumer- also Boohoo have a bigger social networking following then ASOS.
  • Meaning that they can  invest heavily in their marketing campaign- due to high customer volume they may have.

    • ]]>     2019-10-24 13:21:03 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401995007     Advantages celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401996524
  • Bigger business size then ASOS- since they have a bigger market share then ASOS.
  • Meaning then that Boohoo sold more products then ASOS- since more customer are buying their products compare to ASOS.
  • Quicker to respond to market changes then ASOS-meaning they may have first mover advantage.
  • They also have bigger influencer to promote their products more than ASOS.

    • ]]>     2019-10-24 13:23:13 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/401996524     Advantages celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402001651
  • More likely to have high profit margin, since they sell the products at a high end price, where's ASOS sell their product on much more cheaper bases then them.
  • Meaning they could invest in more of their advertising campaign- meaning able to attract more new customer then ASOS
  • Staff can interact consumer online and offline processes. As in 2017, unveils the BETA version of Store of The Future (SoF). Farfetch Store of the Future links the online and offline worlds, using data to enhance the retail experience, delivering personalisation for customers and allowing store staff to become in-store influencers.
  • Where's ASOS cannot communicate with customer offline, which put them a less competitive advanatge as they can face-face interact with consumer 
    • ]]>     2019-10-24 13:30:04 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402001651     Fashion Competitiveness celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402023777
  • Since the fashion market is a fast changing market- trends can go out fashion really quickly.
    • BUT 
    • Nowadays fashion industry now, operated in a new era of competivness   which is generation is taking responsibility for the problems that had been caused recently, and is much more transparent.
    ]]>     2019-10-24 13:55:59 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402023777     Disadvantages celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402030451
  • When customer buy their clothes the size sometimes not match of what they see in online.
  • Lack of investment in new technology- which is critical since they operating in fast past a fashion change market. 
  • Too much product for consumer to offer- it could be overwhelming for customer to select the products.
  • it have low engagement with consumer- therefore they can not build an relationship with customer. 
  • Where's they have a stronger  relationship between them and the consumer.
    • ]]>     2019-10-24 14:03:16 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402030451     Disadvantages celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402030598
  • Due to recent economic downturn- people have less disposable income- means Farfetch profit margin could be comprise- as the price range are too expensive 
  • Difficult to react in sudden change in demand- due to holding zero inventory 
  • Where they have inventory in stock in which they can prepare for any sudden change in demand form consumer 
  • They are operate in 40 contunreis world wide, where's ASOS operates in 323 countries- allowing ASOS to gain recognition globally
    • ]]>     2019-10-24 14:03:27 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402030598     Examples celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402031153 2019-10-24 14:04:07 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402031153 Being Environmentally Friendly celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402031507
  • This is a must for a fashion industry, as consumer are much more environmentally conscious then ever.
  • If company less environmentally friendly consumer won't even their products.
  • Which in the past, ASOS have heavily criticised on.
    • ]]>     2019-10-24 14:04:33 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402031507     Business competing with each other? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402033360
  • The answer is no.
  • In the past business will compete with each other competitively.
    • BUT
    • Now they are collaborating with each other in order to source the sustainable material- this is known as pre competitive collaboration.
    • Instead of business competing with each other, instead they work together to make improvement which the fashion industry lack of.
    ]]>     2019-10-24 14:07:02 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402033360     However celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402038874 It does not mean that fashion industry- are completely not competitive. ]]> 2019-10-24 14:13:38 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402038874 Innovation celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402039947
  • The chance to work in a creative occupation draws many people to the fashion industry, creating intense competition.
  • The reason that retailers have to continuously develop innovative ways to make them stand out from their competitors.
  • Due to low barrier of entry any one can enter the online fashion market easily. 
    • ]]>     2019-10-24 14:14:56 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402039947     Geographical Intensity celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402045458
  • The concentration of fashion jobs in particular areas of the country -- namely New York City and large cities in California -- leads to intense competition in those locations. 
  • Jobs in other places are extremely scarce. 
  • The concentration of competitors in small geographical areas intensifies the competitive atmosphere of the industry.
    • ]]>     2019-10-24 14:22:19 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402045458     Similarities and Differences with ASOS celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402157325 Similarities 
    • ASOS have good communication between its customers.
    • They have developed AI technology where the consumer can get their size that fit them. perfectly- hence improve the reliability of what is being put online.
    • They both do shipping except, Boohoo charged $25 for shipping, where's ASOS are free of charge- making ASOS a more attractive place to buy from overseas.
    • Boohoo are heavily invested in their marketing, particularly 
    • Both take the environment into account- except Boohoo is much more sustainable then them, as they have a guide on how to wash the clothes, in order to reduce environmental impact and also having substance packing. Where's ASOS only being sustainable only in some of their clothing line.
    Difference  
    • They also have a lack of investment in new technology
    • But ASOS- start to make changes for it, by making investing in more of their technology- allowing them to more technological advance to Boohoo.
    • ASOS also offers a range of product- that can be overwhelming for customer.
    • But they managed to overcome, by making the customer shopping experience much more convenient such as allowing the customer to filter which product they like, instead of them scrolling through their whole product range.
    • They also social media to promote their products, through influencer and celebrities.
    • Boohoo are heavily invested in their marketing, particularly paying high profile influencer to promote the products. Allowing  Boohoo to grow faster then ASOS.
    ]]>     2019-10-24 16:53:58 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402157325     Social Media and Ecommerce celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402164631
  • Lowers the barriers to entry. 
  • Allowing global competitors to enter the market.
  • Making the fashion market more saturated and very competitive- as consumer taste could change any time.
  • As fashion trends come and go. 
  • Also new and small business can offer consumer are many unique products compared to its competitors.
    • ]]>     2019-10-24 17:05:08 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402164631     How easy for consumer to find alternatives products? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402166245 2019-10-24 17:07:30 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402166245 What aspects of your product/ Services that you consumer can do manually? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402166656 2019-10-24 17:08:09 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402166656 How cheaper substitutes measure against ROI? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402167166 2019-10-24 17:08:59 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402167166 How aggressive is Boohoo are they on the advertising front? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402191167 Then answer would be yes

    • One of the main strategies used by Boohoo is seasonal discounts and promotions, which it promotes heavily online. Its offers are always included on both the homepage carousel as well as the drop-down menu, making them impossible to miss. Boohoo also uses push notifications to alert app users.
    • By tapping in the consumer mind- that it is a must have product- since it is on limited sale.
    ]]>     2019-10-24 17:43:14 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402191167     Similarities and Difference between them celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402219774 Similarities
    • They both E-comerce business. 
    • They are heavily focused in consumer satisfaction and experience.
    • ASOS profit margin has also been affected due to Economic downturn.

    Difference 
    • Farfetch have a physical store, which is one of ASOS weakness as customer. can not feel the quality of the product 
    • ASOS operates in more countries than Farfetch.
    • Meaning they can be more recognised more globally than Farfetch.
    ]]>     2019-10-24 18:23:08 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402219774     How aggressive they are when advertising? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402230347 Not really aggressive
    • Since they have one of the biggest product portfolio of luxury goods in the market.
    • Therefore not really no need to invest I heavy marketing.
    • Since they already have sufficient profits and also well differentiated from some of their competitors.
    ]]>     2019-10-24 18:38:50 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402230347     Rise of E-Commerce celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402997383
  • E commerce is on the rise, therefore more company started to set up. As it is cost efficient.
  • Meaning consumer can choose variety of brands that operate smiler to ASOS. Such as Boohoo and Urban Outfitters. 
    • ]]>     2019-10-27 11:09:34 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402997383     Comparison of Price celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402997617 Consumer can easily compared prices of the products from each brand, to see which one is the cheapest to choose from.]]> 2019-10-27 11:12:18 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402997617 Usage of Social Media celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402997794
  • Consumer can post review online. Discussing what they brought, stating whether it is worth buying or not. 
  • Meaning consumer will more likely to choose the brand with the best review, making them choosing an alternative product from ASOS.
  • Due to High influence of celebrities, where they promote products that it is not ASOS, Consumer can easily switch from the brand to their competitors. 
    • ]]>     2019-10-27 11:15:04 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402997794     Impact On The Business celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402998273 2019-10-27 11:21:45 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402998273 Threats celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402998295
  • ASOS don't have a physical store- leads to consumer not engaging with the products, as some consumer enjoy interacting with the products. 
  • Lack of Marketing, compared to their rivals. Meaning that that could potential loss of customer. 
  • If they continue not to improve their quality, they could potentially lose their market share. As the market is really saturated, they could lose out to their competitors based on quality. 
  • Growth rates is too slow.
  • Offer similar products and services to ASOS.
    • ]]>     2019-10-27 11:22:04 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402998295     Motivation celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402998730
  • Focusing more on their strength. Such as their technology, since is on the main contributing factor of how ASOS profit improved in 2019- when there is a economic downturn
  • High level of competition- encourages ASOS to innovate more and also take CSR seriously- due to consumer growing concern of it 
  • Problem of consumer not having sizes fit them- therefore ASOS decided to develop a software in which consumer can receive the products with their exact size. Putting them at competitive advantage to their consumer
    • ]]>     2019-10-27 11:29:13 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402998730     Heavy Advertising celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402999301
  • For example, if we take Boohoo, which is on ASOS main competitors.
  • One of the factor they have bigger following and grow quickly- due to heavy marketing. 
  • Making them stand out more.
  • Therefore consumer can easily switch form ASOS, as they may see Boohoo more.
    • ]]>     2019-10-27 11:36:25 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402999301     Online Reviews celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402999572
  • Consume can give rating on the services and quality they received from ASOS.
  • Can also give ASOS give feedback, on what areas they think that need improving. 
    • ]]>     2019-10-27 11:40:33 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402999572     Shipping celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402999789
  • Since shipping is free- consumer can easily return the products in which the don't feel satisfied with.

    • Switching to another a brand.
    ]]>     2019-10-27 11:43:32 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402999789     Interaction with ASOS celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402999832
  • Social Media.
  • Emails.
  • Telephone.
    • ]]>     2019-10-27 11:44:18 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/402999832     celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403001206 2019-10-27 12:00:17 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403001206 celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403001228 2019-10-27 12:00:36 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403001228 2019 celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403001259 2019-10-27 12:00:59 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403001259 Boohoo celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403001459
  • 15.10% in their ROI- meaning they have more return of investment than ASOS.
  • Meaning they are cheaper than ASOS by 212.4p each for their shares. 
  • ASOS is 2,574p each for the shares- more expensive than Boohoo.
    • ]]>     2019-10-27 12:03:31 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403001459     Cheaper Substitues celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403002235 One good examples to compare to ASOS ROI is Boohoo]]> 2019-10-27 12:12:57 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403002235 How powerful are ASOS buyer? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403227741 2019-10-28 10:18:52 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403227741 How many buyers ares there? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403227863 2019-10-28 10:19:18 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403227863 How do they interact with their buyers? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403227949 2019-10-28 10:19:39 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403227949 Small Consumer base celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403229324 Since ASOS have a small customer bases- this will lead to an increase in bargaining power. ]]> 2019-10-28 10:25:08 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403229324 What does it lead to? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403230013
  • ASOS buyers have lot power. 
  • Leading to them to try and satisfy customer much as possible- due to small customer base.
    • THERFORE
    • They could influence what type of products that ASOS can sell.
    • Also they can influence ASOS pricing strategy- since they can easily compare them to their rivals.
    • Also influence how ASOS on their strategies, such as being environmentally friendly and also helping people who in need.
    ]]>     2019-10-28 10:27:32 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403230013     Examples celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403230130 2019-10-28 10:27:53 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403230130 Ethical and Environment celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403230747
  • Since consumer nowadays are much more concerned with how business can impact environment.
  • Therefore if ASOS don't show any sign of being ethical and being environmentally friendly. Consumer will leave them.
  • Shrinking ASOS consumer base further.
    • ]]>     2019-10-28 10:30:13 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403230747     Laws celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403231513
  • Consumer have laws which can protect them such as Consumer Right act. 
  • If they feel that ASOS is not complying with it. 
    • ]]>     2019-10-28 10:33:08 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403231513     Internet celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403231994 Empowering 
    • Consumer have more access to company information. 
    • Consumer can discuss each other whether ASOS is a good brand to from or not. Mainly through social media.
    • Feedback- ASOS will take on consumer feedback and ideas.
    • They can compare prices from ASOS to their competitors. 
    ]]>     2019-10-28 10:35:21 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403231994     Customer Numbers celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403237467 They have 18 million active customers across 240 different countries and territories.]]> 2019-10-28 10:59:52 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403237467 Encourage consumer to promote the brand celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403237684 ASOS asks followers to use the hashtag (hashtag As seen on me) when showing off their latest outfit from the retailer. In return, the customers have the opportunity to be featured on the ASOS Instagram.

    Reason
    • Encouraging consumer to engage with the brand.
    ]]>     2019-10-28 11:00:44 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403237684     Social media celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403238824 2019-10-28 11:06:09 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403238824 Examples celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403238860 2019-10-28 11:06:17 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403238860 Community celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403238982 Allowing consumer to discuss ASOS products. What areas they don't like and areas they like.]]> 2019-10-28 11:06:48 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403238982 Influencer celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403239423 Part of their marker tin strategy, by using influencer. Let's them to engage with the customer more.]]> 2019-10-28 11:08:46 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403239423 Live chats and Chatbots celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403240639
  • This enabled ASOS themselves to interact with consumer online.
  • Such as addressing their queries about their products. In a fast and efficient ways.

    • ]]>     2019-10-28 11:13:30 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403240639     Threat of new businesses starting in this sector? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403241417 2019-10-28 11:16:33 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403241417 How easy is to set up the business? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403241547 2019-10-28 11:17:01 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403241547 What are the rules and regulations? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403241664 2019-10-28 11:17:21 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403241664 What finance does business need? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403241823 2019-10-28 11:17:45 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403241823 Barrier to entry, which gives ASOS greater power? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403241962 2019-10-28 11:18:12 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403241962 Selling the same products and service celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403242989 If new business can sell the same products and services- it could pose a threat to ASOS.

    As they can easily copy their idea but make it better and much more innovative and better price. ]]>     2019-10-28 11:21:54 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403242989     Potential Lose in Customer celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403246213
  • Consumer may move to the new business.
  • As it new and fresh and customer are curious to check out what the product is like.
    • ]]>     2019-10-28 11:33:07 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403246213     Better access to suppliers chain celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403247656
  • Meaning that new business can easily  react to changes or sudden changes in demand, putting them a more competitive advantage then ASOS.
    • ]]>     2019-10-28 11:37:50 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403247656     How does it affect ASOS? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403248208
  • For the Technology side ASOS is in good position- since they consistently improving- making it harder for other competitors to copy them.
  • Strong brand loyalty- since ASOS customer are loyal to their brand. It is less likely for them to lose lots of customers.
  • Also since they are global- they are much globally recognised. Therefore it will be difficult for competitors to pose a threat to ASOS.
    • ]]>     2019-10-28 11:39:45 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403248208     Low barrier to entry celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403250469 Since the e-comerce business have low barrier to entry. Meaning that anyone can set up an e commerce business if they want to.]]> 2019-10-28 11:45:04 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403250469 Low cost celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403256322 New businesses don't need a lot of finance to enter the commerce business.

    Since they are small business- the maintenance fees will be lower.]]>     2019-10-28 12:02:06 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403256322     Heavily saturated Markets celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403257292
  • Since there variety of companies that sell the same products, that performs similar function. 
  • Therefore it is important for new business- to stand out.
  • Such as on pricing or Quality.
    • ]]>     2019-10-28 12:04:38 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403257292     Brand Loyalty celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403291263
  • Consumer are more much more loyal to ASOS- since they have more trust in ASOS then their competitors. 
    • ]]>     2019-10-28 13:11:55 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403291263     Technological barrier celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403291868 ASOS doing continuous  improvement in their Technology.

    Making them of leading E-comerce company in technology. ]]>     2019-10-28 13:12:55 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403291868     Social Media celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403292961
  • They have influencer to promote their products- creates barriers to entry. 
  • As consumer are more likely to buy the products, if celebrity is promoting it.
  • Thus creating a high level barrier of entry.
    • ]]>     2019-10-28 13:14:32 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403292961     Overall celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403296380
  • It is easy to set up an online websites. 
  • Also it easy to register your business to the company house.
    • BUT
    • Particularly in the fashion industry- new businesses must offer to consumer, in which the rest of markets have not offered.
    • Making them stand out more from their competitors. 
    • Since the fashion industry is a face changing markets- as trends can easily go out of fashion. 
    ]]>     2019-10-28 13:19:32 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403296380     Things business will need celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403298670 As a bare minimum, you'll also need to pay for hosting, web development, maintenance and inventory. The average costs for eCommerce stores include: Professionally-built eCommerce website 
    $5,000 to $10,000. 
    Domain name - $2 - $20 per year.]]>     2019-10-28 13:22:47 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403298670     If Business starting to grow big celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403314545 They need to hire teams of people to manage their business.

    • Web developer - $53,000.
    • Ecommerce manager - $59,000.
    • Director of eCommerce - $100,000.

    ]]>     2019-10-28 13:45:41 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403314545     Business details celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403770809 ASOS, must clearly state their business name, geographical location and contact details.]]> 2019-10-29 10:38:10 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403770809 PCI Compliance celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403771511
  • Protects consumer when they are online shopping e.g fraud.
  • Avoiding encrypted checkout experience.
  • Need to avoid storing any purchasing information on paper or via recording (e.g customer if they were to give you their card details).
    • ]]>     2019-10-29 10:40:37 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403771511     Post contractual Information celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403772225
  • ASOS must confirm all website purchases by notifying the client within 24 hours. 
  • These notifications can be delivered electronically or by any other means indicated during the contractual procedures.
    • ]]>     2019-10-29 10:43:13 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403772225     Withdrawal period celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403773854 Under the directive on consumer rights, consumers have 14 calendar days to exercise their right to withdraw from the contract if they are not satisfied with the product. The e-commerce website must inform the user of this right. If this right is not clearly stated, the user will have a longer period of 12 months.]]> 2019-10-29 10:49:00 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403773854 Cookies celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403774286 This means that your e-commerce website must have a cookies policy informing the user that cookies are being used when they access the website.]]> 2019-10-29 10:50:16 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403774286 How many suppliers in the market? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403775901 2019-10-29 10:56:03 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403775901 Are there many options (which can lower prices) or just a few (which can raise them)? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403776051 2019-10-29 10:56:36 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403776051 How easy is it to switch, what’s the cost? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403776162 2019-10-29 10:56:57 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403776162 How would changing suppliers affect ASOS products/services? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403776233 2019-10-29 10:57:10 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403776233 ASOS Suppliers celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403778662 156 Suppliers which they operating in 23 different countries.]]> 2019-10-29 11:06:04 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403778662 Overall where position does ASOS stand celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403779491
  • ASOS have relatively strong position.
  • Since they are the most technological advance. 
  • Also due to strong branding.
  • Putting a higher barrier entry, for new entrant to enter.
    • ]]>     2019-10-29 11:09:16 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403779491     celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403782082 Countries in which supplied to ASOS]]> 2019-10-29 11:18:37 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403782082 Lower cost celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403783604
  • Since ASOS choose their suppliers in which there is cheap labour.
  • ASOS have more power than suppliers to bargain for lower price. 
  • Example: ASOS asking 3% discount on their supplier.
  • Since ASOS is one of their major suppliers, therefore can easily bargain the price of supplies to it customer. 
    • ]]>     2019-10-29 11:23:38 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403783604     Less impact on cost celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403798112
  • Since have 156 suppliers across the world, it will be easier for them to switch out supplier easily. 
  • Without incurring a lot of cost- since they already have a discount with supplier.
    • ]]>     2019-10-29 12:02:27 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403798112     Switching supplier celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403805742 It depends, if ASOS signed a contract agreement with suppliers- that it will be difficult for ASOS to switch. 

    If they haven't, they can easily change suppliers which are better value for money.]]>     2019-10-29 12:18:49 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403805742     Quality may not be guaranteed celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403811574 If ASOS go for a cheaper supplier- their quality more likely to suffer- which consumer could leave and switch to another brand. 

    If they decided to go for an expensive supplier- their quality will improve.]]>     2019-10-29 12:31:23 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403811574     Suppliers may not share the same idea celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403812514 Since ASOS and their new supplier, just worked together. it will difficult for their suppliers to understand ASOS vision, therefore could produce the products- which is not to ASOS to standard.]]> 2019-10-29 12:33:26 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403812514 Incentive to Produce better quality celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403813909 Since ASOS, just changed to a new supplier. The service that supplier will give to ASOS- will be the best service. As they try to retain ASOS as their customer. Knowing that they can easily switch from any time.]]> 2019-10-29 12:36:17 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403813909 Variety of suppliers celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403814697 Since ASOS have lots of suppliers, they can easily switch from one supplier to another supplier any time.]]> 2019-10-29 12:38:04 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403814697 However celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403815680 2019-10-29 12:39:55 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403815680 Damage the relationship between ASOS and their suppliers celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403815759 If ASOS changed to a new suppliers, their other suppliers may feel threaten  because they may like ASOS is not loyal to them.

    Therefore the service would go down, as supplier may feel lack of security from ASOS.]]>     2019-10-29 12:40:02 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403815759     Damage customer relationship celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403817611 If there new suppliers work directly with ASOS customer. It may have a negative effect on their customer service. As they don't share the same idea.]]> 2019-10-29 12:43:29 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/403817611 Segements celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/404402418 2019-10-30 12:58:08 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/404402418 Targeting celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/404403389 2019-10-30 12:59:49 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/404403389 Positioning celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/404403422 8

    Since ASOS have a strong branding, amongst their consumer. Therefore putting them a more stable  position then competitors, as well as being Technological advance.]]>     2019-10-30 12:59:53 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/404403422     Distinct celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/404426609 2019-10-30 13:31:07 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/404426609 Accessible celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/404426742 2019-10-30 13:31:17 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/404426742 Measurable celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/404426887 2019-10-30 13:31:29 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/404426887 Positioning celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/404427080 2019-10-30 13:31:44 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/404427080 STP Analysis celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/404427537 2019-10-30 13:32:25 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/404427537 They made it clear celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/404429071
  • ASOS from the start made it clear that they target people in 20's.
  • Through promoting throughSocial media.
    • ]]>     2019-10-30 13:34:31 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/404429071     Student Brand Ambassador celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/404433584
  • Use students brand ambassadors- to promote their products. 
  • Like when they wear any ASOS products they can use hashtag ASOS and me.
  • Directing consumer straight to their websites. 
  • Since their target audience is in their 20's.
    • ]]>     2019-10-30 13:40:28 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/404433584     Short Distribution Channel chain celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405232091
  • ASOS operate from product consumer
  • Making it easier for customer to access the product, as it go straight to them
    • ]]>     2019-10-31 21:13:55 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405232091     Segments attractiveness Factors celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405751104 2019-11-02 15:36:58 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405751104 Markert Growth celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405751196 5

    Market growth can be slow for ASOS because they are many fashion brands. They competing with, making the fashion markets segments much more saturated, especially the market segment for people in the 20's.

    Also companies, selling roughly the same products as ASOS, creating more substitutes for the customer within the Market.

    Using a much more aggressive method of marketing such as Boohoo, one of ASOS main rivals. ]]>     2019-11-02 15:37:43 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405751196     Segment Profitability celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405751284 2019-11-02 15:38:19 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405751284 Segment Size celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405751349 7

    The graph below shows, that the fashion market size is growing bigger each year.

    Meaning that more business sees the appeal on entering the fashion markets. And it offers a source of convenience for its the customer and wider target audience.]]>     2019-11-02 15:38:41 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405751349     Competitive intensity within the segment celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405751374 9

    Low barrier to entry- meaning any business can enter the fashion market.

    Digital Technology- Consumer can easily compare products between 
    ASOS and their competitors. 

    Trends- since clothes can be easily out of fashion, therefore business are competing against each other, to make their products are viewed as trendy.]]>     2019-11-02 15:38:55 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405751374     Cyclical nature of the industry celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405751446 7

    For example, due to BREXIT, it has major impact on the economy. Causing lots business to sell consumer at a discount price. Since there is a few demand in the Market.

    However, where's other business are struggling with their profits. ASOS made an improvement in their profits this year. Due to fact how advance their technology is e.g Virtual catwalk.]]>     2019-11-02 15:39:15 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405751446     Yes celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405751696 2019-11-02 15:41:01 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405751696 Heavily use of social Media celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405752946
  • Live chats bots
  • High profile influencer 
  • Discussion between customer
  • Creating a closer relationship between ASOS and their customer 
    • ]]>     2019-11-02 15:48:59 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405752946     BUT celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405753500 2019-11-02 15:52:47 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405753500 No physical shop celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405753516
  • It can cause an inconvenience for ASOS's customer, since it takes a long time for them to exchange or return clothes 
  • As by having a physical shop, customer can collect it from it and return at the same, if the product is not up to their satisfaction
    • ]]>     2019-11-02 15:52:55 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405753516     Creating Festival celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405754587 By doing this- it can be also be class a way of promotion, as by doing it includes everybody
    • Creating variety of festival such as LGBTQ and British Asian Minority
    • Also they states, they are running disabled online forum since 2012
    • All these two factors is a way for ASOS to connect with the customer on a deeper level 
    ]]>     2019-11-02 15:59:35 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405754587     Is it easy to measure and identifiable? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405755733 2019-11-02 16:06:42 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405755733 Easy to bet identifiable and Measurable celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405883226
  • ASOS target audience now use social media- meaning it is easier for them to identify gaps within the target market 
  • Use of AI
    • ]]>     2019-11-03 12:46:23 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405883226     Profitable celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405885467 2019-11-03 13:04:06 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405885467 Lower price celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405885518
  • Since ASOS- offered a price at lower price range
  • It will appeal to the people between 20's
  • Since they don't have sufficient income yet
    • ]]>     2019-11-03 13:04:34 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405885518     Yes celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405885849 2019-11-03 13:07:26 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405885849 Social Media celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405886098
  • By involving people in their 20's to help promote their products
  • Will attract more people in their 20's, as it can be viewed trendy and cool
  • Since growth of social media becoming more popular
  • It will make ASOS segment much more attractive- since they use technology as a way to communicate with their segment 
  • Therefore making these sectors much more bigger since it is globalised
    • ]]>     2019-11-03 13:09:20 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405886098     However celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405886533 2019-11-03 13:12:39 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405886533 Fast changing if trends celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405886641 Since ASOS operate in the fashion segment- there products can easily go out if fashion. 

    Therefore it could harm their profitability instead of improving in it.]]>     2019-11-03 13:13:35 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405886641     Competitors celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405887011 They sell very similar products to ASOS. ]]> 2019-11-03 13:16:12 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/405887011 Focused Marketing celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406174015 Evidence shows that ASOS does focus marketing ]]> 2019-11-04 12:10:21 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406174015 Technology celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406174516
  • Use of AI technology- to analyse consumer purchasing patterns. 
  • Also enable to predict the future trends.
    • ]]>     2019-11-04 12:12:11 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406174516     Same age demographic celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406175179 When ASOS promote their products, they tend to use people in their 20's.

    Also using high profile social media influencer - As they can be view as trendy, amongst young people.
    ]]>     2019-11-04 12:14:33 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406175179     Close contact customers celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406176899
  • Use of social media.
    • Allows ASOS to receive feedbacks from customer.
    • Enabling for ASOS to spot the customer demands.
    • Also enables ASOS- to identify the trends amongst people in their 20's.
  • Have forums, for customer with disability.To discuss with each other about the product.

    • ]]>     2019-11-04 12:20:04 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406176899     Lower price celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406180278 ASOS offered price- where  it is cheaper than it's some of it competitors.

    Making it much more attractive for customer to come.

    Also suitable price range for it's people in their 20's.]]>     2019-11-04 12:30:12 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406180278     Physical Attributes celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406182237 2019-11-04 12:36:15 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406182237 Communication celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406182321 2019-11-04 12:36:30 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406182321 Functionality celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406182658 2019-11-04 12:37:32 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406182658 Capability celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406184437 2019-11-04 12:42:25 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406184437 Convenience celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406184620
  • Have size that is tailor to the customers.
  • Also offer free shipping- customer will not feel burden on paying the extra price.
  • Consumer can easily navigate the websites.
  • Instead scrolling all of their products.
    • ]]>     2019-11-04 12:42:55 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406184620     Inclusivity celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406184900 ASOS recent campaign is to include everybody from different backgrounds.
    Such as:
    • Student Brand Ambassadors.
    • Have models in different shape and sizes.
    • Run festivals such as LGBTQ and British Asian Minority Ethnicity.
    ]]>     2019-11-04 12:43:39 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406184900     Friendly customer Service celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406187430
  • Have live chats- if customer have any problems.
  • Making it easier for customer- to approach to ASOS.
  • Showing customer that they are always listening to their concern and worries.
    • ]]>     2019-11-04 12:49:44 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406187430     Trendy celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406191217 Through use of social media and influencer. 

    Customer view ASOS- as very on trend brand.

    Since influencer are using it.]]>     2019-11-04 12:58:24 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406191217     Price celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406191810 Much more affordable compare to other brand.]]> 2019-11-04 12:59:43 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406191810 How customer perceived it? celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406192747 2019-11-04 13:02:04 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406192747 How did ASOS communicated it brand celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406192915 2019-11-04 13:02:27 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406192915 Quality celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406777297 Consumer may view ASOS products as low quality.

    As many customer states that ASOS products, sometimes arrived faulty and not really catered to their sizes.

    Despite ASOS using AI technology, to have a perfect fit customer.]]>     2019-11-05 11:39:57 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406777297     Bad Customer Service celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406778745 ASOS- response rate for customer is not good.

    As when customerhhve inquires about the products. They sometimes won't respond.

    Also when customer talking to the ASOS term. They states that their customer service is unfriendly. ]]>     2019-11-05 11:44:02 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406778745     Target Audience celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406779790 ASOS communicated it's brand that it is suitable for people in their 20's.

    Such as using model- that is roughly the same age category as their target audience. 

    Heavy Usage of Technology- to interact with customer.]]>     2019-11-05 11:47:03 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406779790     Customers celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406782398 From the start ASOS, always have a close interaction with it's customer.

    Meaning it has the capability to position it's products in consumer mind much quicker then their competitors. Putting them more of an advantage.]]>     2019-11-05 11:55:22 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406782398     Technology celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406782987 ASOS, have the capability to adapt to the fast changing world of the fashion industry much more faster.]]> 2019-11-05 11:57:39 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406782987 Environmentally friendly celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406783944 In the past, ASOS was criticised for being not environmentally friendly in their products.

    Therefore in order for ASOS to show, that they are being environmentally friendly. They are transparent of how they produced their products.

    To assure customer that the products they produced aren't damaging to the environment. Since it one of the major concern for consumer.]]>     2019-11-05 12:00:37 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406783944     ASOS not being environmentally friendly celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406784902 As there are no evidence that ASOS, actually took the initiative to be environmentally friendly. 

    As it is in a small proportion of their collection, which may not be enough that to convince consumer that they are being environmentally friendly.]]>     2019-11-05 12:04:06 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406784902     Social Media celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406785750 ASOS, main strategy is used to use Social media to get customer attention. By using key words, hashtags and celebrities . Therefore gives them the capability for to retain or attract more customer.]]> 2019-11-05 12:06:51 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406785750 Customer participation celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406786791 ASOS are actively encouraging consumer, to engage with them. Creating like a form of online community.]]> 2019-11-05 12:10:14 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406786791 Choices celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406787927 ASOS have 800+ brands, in which consumer can select from.

    But cheaper than the original price, therefore consumer can buy the products at a discounted brands than the original brands.]]>     2019-11-05 12:14:03 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/406787927     celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/409393268 2019-11-11 11:12:19 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/409393268 celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/409394282 2019-11-11 11:15:39 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/409394282 Economic celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/409394366 2019-11-11 11:16:01 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/409394366 celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/409394780 2019-11-11 11:17:11 UTC https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/409394780 celinehuijiang https://padlet.com/celinehuijiang/3k4amwc3jag8/wish/409395346 2019-11-11 11:19:04 UTC 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