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      <title>Kevin chen by Kevin Chen</title>
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      <description>industrial analysis for kit Kat</description>
      <language>en-us</language>
      <pubDate>2018-11-13 10:41:22 UTC</pubDate>
      <lastBuildDate>2024-10-01 18:27:03 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
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         <title>definition of the market</title>
         <author>826911750</author>
         <link>https://padlet.com/826911750/3jkgjd1jmnlg/wish/303649005</link>
         <description><![CDATA[<div> Nestlé is a leading brand with its Kit Kat chocolates a favourite brand across the world.</div>]]></description>
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         <pubDate>2018-11-13 10:44:37 UTC</pubDate>
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      <item>
         <title>market size</title>
         <author>826911750</author>
         <link>https://padlet.com/826911750/3jkgjd1jmnlg/wish/303650889</link>
         <description><![CDATA[]]></description>
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         <pubDate>2018-11-13 10:51:27 UTC</pubDate>
         <guid>https://padlet.com/826911750/3jkgjd1jmnlg/wish/303650889</guid>
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      <item>
         <title>profitability</title>
         <author>826911750</author>
         <link>https://padlet.com/826911750/3jkgjd1jmnlg/wish/303654261</link>
         <description><![CDATA[<div>Kit Kat brand is a part of the Nestlé company which enjoys strong financial position. From 2017 financial results, Nestle made CHF 9.8 billion in sales with CHF13.2 billion in trading profit, representing 14.7% trading operating profit. Kit Kat was the best performing brand. This confirms that the company is able to leverage its financial resources to advance its marketing objectives. </div>]]></description>
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         <pubDate>2018-11-13 11:02:10 UTC</pubDate>
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         <title>•	Consumer trends</title>
         <author>826911750</author>
         <link>https://padlet.com/826911750/3jkgjd1jmnlg/wish/303654966</link>
         <description><![CDATA[<div> adults (18-44) years of age who are the biggest consumers of chocolates. </div>]]></description>
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         <pubDate>2018-11-13 11:04:25 UTC</pubDate>
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      <item>
         <title>external environment</title>
         <author>826911750</author>
         <link>https://padlet.com/826911750/3jkgjd1jmnlg/wish/304210171</link>
         <description><![CDATA[<div><strong>Political</strong>: he UK along with some cities in the US have started implementing sugar taxes to help fight diabetes and childhood obesity. <br><strong>Economic</strong>: In UK, Brexit has had a negative impact on cocoa products with concerns around size, quality and cost topping the agenda. Increased costs of sourcing chocolate ingredients are set to affect the industry.<br><strong>Social</strong>: A rise in diabetes and obesity cases has prompted consumers to search for low calorie options</div>]]></description>
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         <pubDate>2018-11-14 11:01:13 UTC</pubDate>
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