Marketing Student Community Padlet by https://padlet.com/RachelSpence1/3i84c6iv8yd5mx2v Welcome to the Student Community Hub! This is your space to share, learn, and connect with fellow students about all things marketing. Here’s how you can make the most of this hub: 1. Explore the Sections: • News Articles: Share interesting marketing articles and discuss industry trends. • Campaign Spotlights: Post and analyse marketing campaigns you love or find inspiring. • Student Events: Promote and discover events, from society meetups to workshops. • Discussion Corner: Start or join conversations about marketing topics or ideas. 2. Contribute Your Posts: • Click the ”+” button to add a new post to any section. • Include text, links, images, or videos to make your posts engaging. 3. Engage with Others: • Comment on posts to share your thoughts or feedback. • Use the reaction buttons (e.g., likes, upvotes) to show appreciation. 4. Follow the Guidelines: • Keep your posts relevant to marketing and professional in tone. • Respect others’ opinions and foster a positive environment.Let’s make this hub a vibrant, collaborative space for learning and inspiration. Start sharing and connecting today! en-us 2024-11-27 18:30:46 UTC 2025-04-06 14:47:40 UTC hello@padlet.com https://padlet.net/icons/8.0/png/1f469-1f393.png “Are Vegan Brands Losing Their Edge? Share Your Thoughts!” tannaguib https://padlet.com/RachelSpence1/3i84c6iv8yd5mx2v/wish/3250566348 “Shifting Consumer Trends: The Resurgence of Animal-Based Products in Marketing”


“Recent trends reveal a shift in consumer preferences, with growing interest in animal-based products challenging the dominance of vegan and plant-based marketing strategies. This shift, highlighted in Vogue Business, shows how skepticism about vegan claims is influencing choices in food, beauty, and lifestyle products.

Discussion Point: How can marketers navigate changing consumer expectations while balancing transparency, sustainability, and ethical concerns?”

]]> 2024-12-07 12:08:36 UTC https://padlet.com/RachelSpence1/3i84c6iv8yd5mx2v/wish/3250566348 Coca-Cola AI Ad for Christmas Holiday. Share your thoughts tannaguib https://padlet.com/RachelSpence1/3i84c6iv8yd5mx2v/wish/3250584716 Coca-Cola’s recent holiday campaign, titled “Holidays Are Coming (AI-Generated)”, reimagines their classic 1995 advertisement using generative AI technology. This innovative approach blends traditional festive elements with modern digital artistry, aiming to resonate with contemporary audiences.


This campaign has sparked discussions about the role of AI in creative industries, with varied reactions from both consumers and professionals. For a comprehensive understanding of the campaign and its reception, you can read more in this article on WSJ here: https://www.wsj.com/articles/ai-ads-can-look-weird-brands-like-coca-cola-are-making-them-anyway-04331697?utm_source=chatgpt.com



]]> 2024-12-07 12:43:30 UTC https://padlet.com/RachelSpence1/3i84c6iv8yd5mx2v/wish/3250584716 “The Green Movement! 🌱” tannaguib https://padlet.com/RachelSpence1/3i84c6iv8yd5mx2v/wish/3250590164


“The Sustainability Hub brought students together to explore how we can all make a difference for the planet. From eco-friendly tips to interactive workshops and exciting freebies, this event was all about going green! What are your thoughts on sustainability? Share your ideas or your favourite eco-friendly practices below!”

]]> 2024-12-07 12:53:40 UTC https://padlet.com/RachelSpence1/3i84c6iv8yd5mx2v/wish/3250590164 Don’t miss our flagship event of Sustainability Week 2025 – the Sustainability Fair! tannaguib https://padlet.com/RachelSpence1/3i84c6iv8yd5mx2v/wish/3342009458 Sustainability Fair - Sustainability Week

11:00am - 3:00pm / Wednesday 26th February 2025 / Venue: Guild Street and Stanley Theatre Liverpool Guild of Students

]]> 2025-02-25 13:57:32 UTC https://padlet.com/RachelSpence1/3i84c6iv8yd5mx2v/wish/3342009458 Micro vs Macro Influencers: Who Has the Biggest Impact on Fashion? tannaguib https://padlet.com/RachelSpence1/3i84c6iv8yd5mx2v/wish/3342026556 In today’s digital world, fashion brands collaborate with both micro and macro influencers to reach consumers. Micro-influencers (with smaller but highly engaged audiences) often feel more authentic and relatable, while macro-influencers (with large followings) provide greater reach and brand visibility.

Which do you think has a stronger influence on fashion trends and purchasing decisions? Share your thoughts and discuss with your peers! 🚀👗💬

]]> 2025-02-25 14:07:36 UTC https://padlet.com/RachelSpence1/3i84c6iv8yd5mx2v/wish/3342026556 Cadbury launching its "Made to Share" campaign Jan 2025. What do you think? tannaguib https://padlet.com/RachelSpence1/3i84c6iv8yd5mx2v/wish/3342037219 The campaign features humorous scenarios depicting how individuals might divide a Cadbury bar, emphasising generosity and social connection. What impact does the use of humour and relatable scenarios have on audience engagement?

]]> 2025-02-25 14:13:28 UTC https://padlet.com/RachelSpence1/3i84c6iv8yd5mx2v/wish/3342037219 How did you find the new KFC Ad? tannaguib https://padlet.com/RachelSpence1/3i84c6iv8yd5mx2v/wish/3397477997 KFC has released a new ad as part 2 of the Believe in Chicken ad. People in comments have expressed some concerns about what this ad means to them and some others see it normal ad. What do you think?

Here is the link below:

https://www.youtube.com/watch?v=SVHHQKmzYOc&t=105s

]]> 2025-04-06 14:43:44 UTC https://padlet.com/RachelSpence1/3i84c6iv8yd5mx2v/wish/3397477997