Vocab Padlet by Miles Griffin

Marketing Information Management

milesgriffin2 — 2025-10-01 18:13:44 UTC

Marketing Information Management is the act of compiling, organizing, storing, analyzing, and reporting analytics based off marketing information and dats.

Primary Research

milesgriffin2 — 2025-10-01 18:16:38 UTC

Primary Research can be summarized as new research in which researchers investigate something unique and the purpose is to collect information specific to a business.

Secondary Research

milesgriffin2 — 2025-10-01 18:18:42 UTC

Secondary Research informs marketers about the environment their business will operate within like markets, market trends, and business/consumer preferences.