https://padlet.com/Badruddin/3fue4cmp11bp Made with charm en-us 2016-10-13 14:24:18 UTC 2018-03-12 14:47:30 UTC hello@padlet.com Badruddin https://padlet.com/Badruddin/3fue4cmp11bp/wish/130453656 Typically, genre means " type " or " category " in terms of literature, music and films etc. They are used as a way to categorise different products that share similar features or characteristics.

Genres are particularly important in the Media and Film industries because they:
- Help quickly establish differences between media forms
- Help establish certain codes and conventions that film makers can follow in order to make the product look a certain way, achieve a certain effect & attract a specific audience
- Help establish certain expectations and familiarity in audiences
- Help audiences to develop personal tastes around genre and consumption ( what they don't like )

In Media Studies A level, there are also different terms that link in to genre which are the following :

Sub-Genre : A subdivision of a genre of literature, music, films etc.

Hybrid Genre : A genre in fiction that blends themes & elements from 2 or more different genres together. This can also be referred to as an across genre. An example of this could be a film with the two genres romance and action together.

Codes & conventions : Codes are systems of sign which create meaning. These are often split into the two categories ; technical and symbolic. The category technical refers to the effects that can be made with things like camera equipment and editing which can symbolise or be a metaphor that something bad is going to happen or danger is near. As for the category symbolic, it often refers to things like the characters action which gives out a certain meaning to the audience. An example of this could be the use of mise-en-scene which refers to the costume, makeup, setting ( location ) and props used. For example, dark makeup on a character could instantly represent them as the villain to the audience.

Genre Tropes : A word or expression used in a figurative sense. For example, cliche's such as the girl in the film being the damsel in distress or a little blonde girl walking into a haunted house and eventually being trapped in the basement.]]> 2016-10-13 14:27:12 UTC https://padlet.com/Badruddin/3fue4cmp11bp/wish/130453656