Need for Aesthetic Sensations: Hoover vaccum is visually pleasing due to the bright color scheme and clean drawing

Pleasing with Material Possessions

Need for Prominence: admiration and respect for the luxury item even though inferiority is evident

Domestication of women

Need for Sex: implying that most of women's time is spent in the bedroom and should come out only for the production of food

Duties of women: sex and cook

Need for Attention: drawing the attention of the audience due to the partial nudity and sexual implications (emphasis on the computer product)

Inclusion of a man in the ad for technology

Need for Affiliation: party scene where the women especially congregate together in groups to feel comfortable

Submissiveness of women

Feeds to the stereotype that women are inferior to men and limited in opportunities

Women's main priorities were to take care of the home, children, cook, and clean

New generation: women joined the workforce and contributed financially

Job opportunities

Intended audience: women especially mothers and wives

Need to escape: peaceful, serene environment to promote tranquility and escape from reality

Evolution: glorifying the household positions of women and much less demeaning than previous ads