What, when, and where for your event.

Event title:

Event date(s):

Event time(s):

Event type:

eg. conference, briefing, seminar, tradeshow, public event, internal, PR event, workshop, briefing

Event format:

eg. Virtual, hybrid, or in-person

Event location (city, venue): Event attendees:

How many people are you hoping to attract to the event?

Event audience:

Who are you hoping to attract to your event? eg. what type of profession, demographics, behaviour, interests, topics or trends that they’re following.

Event description:

Describe in words what happens at your event.

What is the purpose of your event?

Why does this event exist? eg. Attracting new prospective clients and/or deepening existing customer relationships, Increasing employee engagement, reinforcing cultural values, fostering collaboration, generating leads.

Event goal:

Quantify your event’s purpose. Eg. Get 5000 people to attend our event, achieve 55% attendee satisfaction, make £15,000 worth of profit from merchandise sales, 15% increase in social media followers.

Event technology goals:

What do you want this technology to achieve? eg. increase session attendance, faster check-in experience, increase networking opportunities for attendees, increase number of visits to my exhibitors, prove ROI to my sponsors, create personalised agendas for guests.

How much do you wish to allocate to event technology?

Event management portal

Tracking of attendees

Wifi

Audio visual requirements A/V partner

Equipment rentals

Focus areas to capture Live streaming

Sessions

Keynotes - Speakers

Networking Breaks Activities