Project 3 by Grace Swainston https://padlet.com/gracelily1499/3byr14wupem3dvco en-us 2020-04-23 12:48:24 UTC 2025-06-01 08:56:49 UTC hello@padlet.com gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/525647814 2020-04-23 12:50:54 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/525647814 gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/525648344 2020-04-23 12:51:04 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/525648344 gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528657643 2020-04-24 15:26:46 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528657643 gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528658108 2020-04-24 15:26:55 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528658108 gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528658512 2020-04-24 15:27:04 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528658512 gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528658931 2020-04-24 15:27:14 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528658931 gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528659657 2020-04-24 15:27:26 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528659657 Who? gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528661646 - Millennial, age 20-35
- Female
- Minimalist but full lifestyle]]> 2020-04-24 15:28:13 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528661646 Interests: gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528673495 - Beauty & skincare
- Sustainability
- Social media (Instagram, Tik Tok)
- Fashion & the latest trends - follows lots of brands and influencers on her favourite SM platforms
- Technology to make her life easier/simpler
- Not a big gamer but plays a few mobile games and Sims 4 on her laptop]]> 2020-04-24 15:32:49 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528673495 Economic Considerations - Covid-19: gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528677971 - Wants affordable, lower priced products
- Values self-care, particularly during society's current crisis
- Has a small disposable income to spend on products/items that help her cope with isolation]]> 2020-04-24 15:34:29 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528677971 Where? gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528686904 - Hong kong market
- Beauty/skincare market]]> 2020-04-24 15:37:45 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528686904 Keyword Research: gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528700478 2020-04-24 15:42:35 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528700478 gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528716647 2020-04-24 15:48:17 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/528716647 BYBI - Google Trends gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549792068 2020-05-04 16:06:08 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549792068 BYBI & it's competitors keywords gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549793303 2020-05-04 16:06:31 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549793303 BYBI Keyword Research: gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549796891 2020-05-04 16:07:41 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549796891 BYBI & it's top keywords compared gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549806331 2020-05-04 16:10:30 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549806331 gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549818462 2020-05-04 16:14:17 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549818462 gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549820013 2020-05-04 16:14:48 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549820013 gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549820573 2020-05-04 16:15:00 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549820573 gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549821361 2020-05-04 16:15:16 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549821361 Target Audience: gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549828423 - Women, Millennial, Age 20-35, Middle class
- Hardworking and career driven
- Interested in sustainable shopping habits
- Prioritises and understands the importance of skincare
- Likes to explore new trends and products
- Social media lover, particularly Instagram
]]> 2020-05-04 16:17:32 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549828423 Current Market gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549831967 - Beauty market, specifically skincare category
-The beauty industry in the UK is worth around £28.4 bn and equates to 1.3% of the UK's total GDP.
- £10.4 bn of this share was generated from care and maintainence products (Spencer-Jolliffe, 2018). ]]> 2020-05-04 16:18:40 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549831967 Market Growth gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549834273 - According to Statista Market Forecast, the market is expected to grow annually with a CAGR of 2.5% between 2020-2023.]]> 2020-05-04 16:19:17 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549834273 Market Segmentation gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549837467 The UKbeauty market can be broken down into the following:
- Geographic 
- Demographic
- Psychographic 
- Behavioural ]]> 2020-05-04 16:20:10 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/549837467 gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/551780183 2020-05-05 11:24:53 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/551780183 Geographic gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/551869011 - England
- Wales
- Scotland
- Ireland
- Built up, developed cities
]]> 2020-05-05 12:13:47 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/551869011 Demographic gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/551869477 - Women
- 16-60
- Disposable income to spend 
- All ranges of Education/Social status
]]> 2020-05-05 12:14:02 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/551869477 Psychographic gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/551869965 - Interested in latest trends
- Express themselves through makeup/ beauty care
- Mask or enhance personal concerns
- Share beauty finds/tips with friends & family
]]> 2020-05-05 12:14:14 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/551869965 Behavioural gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/551870451 - Wants to find products that work for their needs
- Buys products according to what is popular
- Uses beauty products daily
- Those with lower income will seek cheaper alternatives
]]> 2020-05-05 12:14:30 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/551870451 Back link research - buzzsumo gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/557581383 2020-05-07 14:28:25 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/557581383 Keyword content research - buzzsumo gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/557583916 2020-05-07 14:29:18 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/557583916 Google related searches - semantic keywords gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/557585067 2020-05-07 14:29:41 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/557585067 Video Ideas gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/572353354 - Customer routines
- Routines for specific skintypes e.g acne prone or dry skin
- Science behind the products and the use of certain ingredients
- Facts about skincare
- How to get glowy skin]]> 2020-05-14 11:16:29 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/572353354 Channel Name gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/572353888 Bybi Beauty Hong Kong

Link:
https://www.youtube.com/channel/UCybOxduk9y21Ho7Cw0Hr3CQ?view_as=subscriber]]> 2020-05-14 11:16:50 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/572353888 Video thumbnail idea 1# gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/572354104 How To With Bybi: Glass Skin - 3 mins]]> 2020-05-14 11:16:57 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/572354104 Banner gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/572354285 2020-05-14 11:17:02 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/572354285 gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/574593913 2020-05-15 09:15:59 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/574593913 gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/574596706 2020-05-15 09:17:14 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/574596706 gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/574677551 2020-05-15 09:58:05 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/574677551 gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/574679457 2020-05-15 09:58:54 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/574679457 Video thumbnail idea 2# gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/579668326 5 Facts You Didn't Know About Your Skin - 2 min 15s]]> 2020-05-18 11:47:16 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/579668326 Channel thumbnail gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/586530889 2020-05-21 08:31:30 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/586530889 Youtube related searches gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/586709049 2020-05-21 10:36:42 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/586709049 SAPS Reward Model gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/588631211 S- points every-time you purchase a product from bybi, leads you to recieve a voucher
A- newsletter containing information about upcomming product releases or discounts
P- polls/questions posted on Instagram stories to find out about customers e.g favourite products, what they want to see next
S- bundle deals of certain  products]]> 2020-05-22 09:37:43 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/588631211 Building Trust gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/588680957 - Socially active - adhere to a posting schedule
- Encourage feedback/ideas using SM polls
- Customer service - engage with customer comments/queries on SM
- Reward customer loyalty - giveaways, reward points ]]> 2020-05-22 10:13:54 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/588680957 Game Elements gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/588973432 - Game Mechanics
- Points
- Leaderboard
- Challenge
- Quest
- Progression

]]> 2020-05-22 13:36:39 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/588973432 Game Ideas gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/588976539 - Catch the correct ingredients for different bybi products
- Candy crush style game - match strawberries/other ingredients 
-' Cooking' style game - learn and make a bybi product by mixing the ingredients together]]> 2020-05-22 13:38:13 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/588976539 Youtube Policies to consider for channel management: gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/598894880 - Copyright issues
- Spams, scams and misleading metadata

https://www.youtube.com/about/policies/#community-guidelines]]> 2020-05-28 11:16:37 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/598894880 4 F's gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/599134642 - Fun
- Fame (/fortune)
- Feedback
- Free]]> 2020-05-28 13:33:48 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/599134642 Activity - Cult Beauty gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/599138643 2020-05-28 13:35:38 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/599138643 Video thumbnail idea 3# gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/610723142 Meet the Brightening Bundle - 45 secs]]> 2020-06-04 10:47:26 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/610723142 Activity - McDonalds + Game ethics gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/611157395 2020-06-04 14:39:59 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/611157395 gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/611159734 2020-06-04 14:41:02 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/611159734 KPI's gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/616754382 2020-06-08 12:35:05 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/616754382 Hong Kong Search Engines gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/622262041 "...statistics from StatCounter Global Stats show that Google represents 86.77% of the market shares in Hong Kong in 2019. 13.23% of the searchers are using other search engines and 11.15% are either using Bing or Yahoo." (Get Clicks, 2020)  ]]> 2020-06-11 11:02:07 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/622262041 Social media usage gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/622269865 2020-06-11 11:09:53 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/622269865 Game design photoshop mock up gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/622274745 2020-06-11 11:14:42 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/622274745 Multi-lingual website gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/641100378 important that Bybi has a multi-lingual website to directly target their new audience

https://www.kwintessential.co.uk/resources/multilingual-website]]> 2020-06-26 14:39:06 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/641100378 gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/641101865 https://www.imanagesystems.com/featured/how-skincare-brands-can-reach-engage-hong-kong-consumers/]]> 2020-06-26 14:40:39 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/641101865 Youtube stats gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/641102985 https://sproutsocial.com/insights/youtube-stats/]]> 2020-06-26 14:41:54 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/641102985 Search Engine gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/641104366 https://getclicks.com.hk/how-to-do-seo-in-hong-kong
3 biggest SE in Hong Kong:
- Google
- Yahoo
- Bing

]]> 2020-06-26 14:43:04 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/641104366 Reputation Management gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/641105792 - Important for growing a brand, especially in a new, unfamiliar market 
https://www.bmmagazine.co.uk/in-business/advice/why-reputation-management-is-so-important-in-a-business/]]> 2020-06-26 14:44:08 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/641105792 Representation/Diversity gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/641108286 https://breakingblueresearch.com/ourthinking/the-importance-of-diversity-and-inclusion-in-your-marketing-campaigns/]]> 2020-06-26 14:46:41 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/641108286 Social Media for campaign gracelily1499 https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/641108935 - Instagram
- Youtube
- Twitter
- WeChat]]> 2020-06-26 14:47:27 UTC https://padlet.com/gracelily1499/3byr14wupem3dvco/wish/641108935