•Explain the types of content that can be created for marketing communications

•Explore the factors that influence the content selection

•Recommend appropriate marketing content to meet campaign objectives

•Use Gen AI tools to be able to create different types of content

•Understand how to structure prompts for Gen AI tools

•Apply different copywriting techniques

•Understand asset management and quality management of assets

https://trends.google.com/trends/

https://answerthepublic.com/

https://explodingtopics.com/

https://www.reddit.com/

If you have access to a google AdWords account then use Keyword planner tool

https://ads.google.com/

Please add some links from your business website / social media etc.

Graphics (including infographics and computer-designed imagery)

Photography

Short-form video

Long-form video

Written content

Audio

White papers

User-generated content

Advantages

Disadvantages

Hardware/software needed

Engaging – Should be designed to capture attention, spark interest or encourage interaction

Clarity – Should be clear and easy to understand

Consistency – Should be aligned with the brand’s voice and maintain consistency across different platforms

Equipment ( You have done this in Task 6 so copy it over)

Cost - put low, medium or high or £/££/£££

Resources (what people / roles do you need to hire)

Consideration

Conversion

Retention

https://eyecannndy.com/

e.g..

Wideshot photo of a blue pumpkin in front of New York Time Square, with the buildings in the background at night. There are lots of people staring at the pumpkin

Double exposure photo of two pumpkins in a nightclub, with flashing lights in the background. There is a DJ stand behind the pumpkins

Defamation

Misleading claims

Right of publicity

ASA (Advertising Standards Agency)

Accessibility compliance

Transparency

CSR (Corporate Social Responsibility) claims

Add your pictures here - Halloween and work related ones you can actually use in your content marketing!

KREA

Create videos from the images you created with Krea using https://hailuoai.video/

Add your images and videos here - Halloween and work related ones you can actually use in your content marketing!

Consideration

Conversion

Retention

CPA –Reach -Customer retention rate –Impressions -Cart abandonment rate –Downloads -Leads -Repeat purchase rate -Engagement such as comments/likes -Conversion rate -Follower growth –Referrals -Video watch time -Website traffic -Bounce rate

What questions may they ask as a result of those problems and events? How can we gather more accurate and relevant customer data to create realistic personas?

Commented

Bookmarked

Shared

Followed page

Please add links.

•Features: Describe what the product/service includes.

•Advantages: Highlight what sets it apart from competitors.

•Benefits: Emphasise how it improves the customer’s life.

•Problem: Identify a relatable issue or pain point the audience faces.

•Agitate: Amplify the problem's emotional impact, making it feel urgent.

•Solution: Provide a solution—your product or service—showing how it addresses the issue.

Facebook

X

LinkedIn

TikTok

https://www.perplexity.ai/

•Attention: Grab the audience’s focus with a compelling headline or opening sentence.

•Interest: Maintain their attention by presenting engaging and relevant information.

•Desire: Stir up a desire by emphasising how the product or service benefits the audience.

•Action: Conclude with a clear call-to-action (CTA), guiding the reader on what to do next (buy, sign up, etc.).

Facebook

X

LinkedIn

TikTok

https://www.perplexity.ai/

PLEASE ADD EXAMPLES (LINKS)

https://uk.linkedin.com/company/grad-girl-marketing

https://www.instagram.com/gradgirlmarketing/?hl=en

https://www.tiktok.com/@gradgirlmarketing

•Conflict: Highlight a relatable problem or obstacle.

•Resolution: Present the product or service as the means to overcome the problem and achieve success.

•Emotional Appeal: Engage readers emotionally, making the story memorable and persuasive.

Then she discovered Elite Bridal. The moment she stepped inside, her eyes fell upon a breathtaking gown with an illusion back and gorgeous pearl detailing. It was everything she had ever dreamed of—but she was worried about the money. She knew weddings were expensive and didn't want to spend all the budget on her dress.

Noticing Emma's hesitation, a lovely sales consultant approached her with a warm smile. “At Elite Bridal, we offer flexible payment plans with no credit checks, so you can get your dream gown without the financial stress,” she said.

Hope reignited, Emma tried on the gorgeous gown. As she looked in the mirror, she felt like a true bride for the first time. It fit perfectly, hugging her curves in all the right places. With the consultant’s help, she secured her dream dress without the financial stress she feared.

On her wedding day, Emma walked down the aisle in her dream gown, radiating confidence and joy. She realised that with the right guidance, she didn’t just find a dress; she discovered a way to make her dream come true.

Create a script for Pictory to be able to generate a video on

https://pictory.ai/

Character/persona

Tone

Language

Purpose

•Identify the Target Audience: Understand their needs, desires, and pain points.

•Define the Primary Benefits: Specify how the product/service resolves a need or delivers something desired.

•Differentiate from Competitors: Clarify the unique attributes that make your solution the best choice.

2- Why we are not receiving the engagement we are working hard for because of unreliable customer data making up an unrealistic customer persona?

3- By using a tool to assess audience, and by checking frequently and updating customer personas to match recent data.

• What factors matter most in their purchase decisions?

Challenges in Building Trust and Loyalty: requires customer confidence in the quality and value of the products

• How do I make customers trust my brand and return for repeat purchases?

can gather more accurate data by creating polls and question boxes on socials, take advantage of access to analytics and buying patterns alongside customer reviews and feedback

how can we fix gaps in our data collection? what tools will help us better understand our customers?

use customer relationship management (crm) tools, surveys, and digital analytics to track preferences and behaviors

dentistry myths busted debunk common dental myths.
teeth whitening tips.
importance of oral health how oral health affects overall well-being.
what is a smile makeover? explain the process and benefits.
benefits of regular cleanings why cleanings matter long-term.
answer common dental questions based on reddit FAQs.

patient spotlight feature real dental transformations.
dental care for kids tips for teaching kids oral hygiene.

latest dental technology new tools and tech in your practice.
dental hygiene tips everyday tips for a healthy smile.

Google Trends

I searched for flooding, and the related topics showed me villages suffering from flooding currently in the UK. Which would be a perfect advantage of using keywords such as 'Cheadle' for generating great SEO. In a blog, what villages are suffering from flooding at the moment?

Cheadle Village what are the effects of flooding? Blog

A forum on Sustainability Topic, how can we implement sustainable options through environmental planning.

Exploding Topics

By discovering hot topics internationally, we can see the growth of topics too. By focusing on the hot topics we could encourage more engagement.

Answer the public

Using the top three questions associated with the keyword searched we could make a Q&a (answering most common questions)

2- audio

3- written content

4- Long-form

5- short-form

6- photography

7- graphics

8- white papers

2audio

3written content

4long form

5short form

6photography

7graphical

8white papers

• https://lilyandroo.com/?_gl=1*1uvgqep*_up*MQ..*_gs*MQ..&gclid=Cj0KCQiA-aK8BhCDARIsAL_-H9l4clH87PQNj77s3dcfgtggsz45yyHFGOzOPt0nmVj39x16X-UZOJMaAlLzEALw_wcB

short-form

• https://www.instagram.com/p/DEzxvhfuc3l/?hl=en

UGC

• https://www.instagram.com/p/DEsWIEmPxUy/?hl=en

• https://www.instagram.com/p/DEP_FY0vMrg/?hl=en

audio

• https://www.instagram.com/reel/DDaF1RroiOP/?hl=en

written content - blog posts

• https://lilyandroo.com/pages/shop-the-look-wedding-jewellery?_gl=1*mua6mw*_up*MQ..*_gs*MQ..&gclid=Cj0KCQiA-aK8BhCDARIsAL_-H9l4clH87PQNj77s3dcfgtggsz45yyHFGOzOPt0nmVj39x16X-UZOJMaAlLzEALw_wcB

Photography is used on our website to introduce employees or integrated with written content in a blog. https://geosmartinfo.co.uk/about/our-team/

Short form videos- are usually posted on our linked in, for example hiring, or general topics. https://www.linkedin.com/feed/update/urn:li:activity:7283044841880489984

long form video- is used on our website discussing important topics longer than a minute https://geosmartinfo.co.uk/2024/10/geosmart-chair-why-ive-written-to-the-government/

written content- Educational/ blog https://geosmartinfo.co.uk/2025/01/the-effects-of-uk-storms-and-flooding-lessons-from-storm-bert-and-darragh/

Audio- Webinars most weeks where customers can join (closest to audio)

https://attendee.gotowebinar.com/register/8420991776313443677

white papers- Our reports / confidential to clients

UGC - A customer review we reposted

https://www.linkedin.com/feed/update/urn:li:activity:7275782083598249985

photography used across instagram stories and photos.

short-form video used on tiktok, instagram, and youtube shorts.

long-form video not used currently, but planning to - youtube video explaining the benefits of cosmetic dentistry in detail.

written content used in instagram descriptions and blog posts

audio not used.

white papers recently uploaded an ad in the village connect magazine promoting a dental service with a special offer.

user-generated content - patient testimonials and before-and-after photos submitted by customers

web https://www.priorshalldental.com

https://www.instagram.com/priorshalldental?igsh=MTIzM3lyMmIyOHRs

https://www.tiktok.com/@priorshalldental?_t=ZG-8t72UhLe5zM&_r=1

graphics
reasons for use: visually communicates key messages, grabs attention.
advantages: eye-catching, great for social media, can explain concepts quickly.
disadvantages: may oversimplify or miss critical details.
hardware/software needed: graphic design software

long-form video
reasons for use: offers deep dives into topics, ideal for educational content, storytelling.
advantages: highly engaging, allows for detailed explanations, good for building authority.
disadvantages: requires editing, can lose attention if too long.
hardware/software needed: high-quality camera, microphone, video editing software

audio
reasons for use: offers convenience for on-the-go consumption, ideal for podcasts or voiceovers.
advantages: easy to consume, great for personal connection, builds intimacy.
disadvantages: limited engagement.
hardware/software needed: microphone, audio editing software

short-form video
reasons for use: grabs attention quickly, perfect for social media and quick tips.
advantages: high engagement, shareable, ideal for showcasing highlights or teasers.
disadvantages: limited depth, short attention span, may not provide enough value.
hardware/software needed: smartphone or camera, video editing app

photography
reasons for use: visually represents your brand, captures emotions, and adds authenticity to posts.
advantages: high impact, great for social media, builds trust.
disadvantages: can be expensive to produce, requires skill for quality results.
hardware/software needed: camera, photo editing software

user-generated content
reasons for use: builds trust, provides social proof, and encourages community engagement.
advantages: authentic, cost-effective, great for increasing credibility and brand loyalty.
disadvantages: requires engagement, not always predictable.
hardware/software needed: social media platforms.

• Reason for Use: To visually represent information and build up brand identity.

• Advantages: Quick to take in, visually appealing, strengthens the brand consistency.

• Disadvantages: Can be hard to convey complex data clearly, may require design expertise.

• Computer, canva or photoshop

Photography

• Reason for Use: To show products, lifestyle shots

• Advantages: High-quality photos build trust and highlight product details effectively.

• Disadvantages: Requires professional equipment or skilled photographers for high impact.

• high quality camera equiptment and lighting

3. Short-Form Video

• Reason for Use: To create quick, engaging content that captures attention quickly.

• Advantages: High engagement, easily shareable.

• Disadvantages: Limited time to convey a message.

• camera/phone, tiktok, instagram, pinterest

4. Long-Form Video

• Reason for Use: To provide detailed content such as tutorials

• Advantages: Builds a better connection with audience, great for storytelling.

• Disadvantages: Time-consuming to produce, requires the viewers commitment.

• tripod, lighting, camera, editing software

  
  

  5. Written Content

• Reason for Use: To educate or inform customers

• Advantages: Can go into detail

• Disadvantages: Less engaging than visual content, may require high-quality writing skills.

• computer, document writing, word, google docs

6. Audio

• Reason for Use: To provide engaging podcasts, voiceovers, or branded music.

• Advantages: Hands-free, convenient, perfect for educating on the go.

• Disadvantages: Less visual impact, requires quality sound production.

• clear microphone, garage band

  
  

  7. White Papers

  • Reason for Use: To present detailed analysis or research on products.

  • Advantages: Builds trust with in-depth information.

  • Disadvantages: Requires significant time and research, may not be accessible to casual readers.

  • computer, word, docs, excel

  8. UGC

  • Reason for Use: To showcase customer-generated content, build community and trust.

  • Advantages: Authentic, cost-effective, increases social proof.

  • Disadvantages: Quality control can be inconsistent, can be paid videos

  • mobile and social media platforms

Advantage- Aligns with customers interests and makes their interaction feel valued increases loyalty

Disadvantage- Customers may expect more UGC and less general content e.g written content, which could cause disinterest if they no longer feel they get to interact with the brand.

Software needed- Linked in, creating a poll or a discussion in the comments.

Podcast- A popular content type nowadays, it can be left in the background and still be effective.

Advantage- Customer does not have to pay full attention.

Disadvantage- Can be hard to keep the engaging momentum in the podcast.

software- goto webinar, youtube.

Graphics- Visual interpretation of the brand

Advantage- Customise graphics to be visually appealing to rear customers in.

Disadvantage- Can sometimes be time consuming.

Software - canva

White papers- research papers, reports.

Advantage- Adds modesty and sophistication to brand image.

Disadvantage- Some customers are not drawn to lot's of writing/ would rather read a short paragraph to not fill up time.

software- word

Photography- imagery used

Advantage- Customisable, if taken yourself no copyright claims

Disadvantage- copyright can be an issue

Photoshop

Long form video- long educational video

advantage- can be educational and allow companies to distribute lots of information.

Disadvantage- time consuming for customer

software- youtube

Short form video- short video

advantage- reels, shorts videos under a minute can be appealing for customers as its not time filling.

Disadvantage- limited content displayed

software- instagram, facebook, tiktok

Written content- articles/books

Advantage- can be informative for customers especially blogs

Disadvantage- Some customer may find time consuming to read

Software- word

Engaging- We actually don't really post content too engaging, we should consider a forum or Q&a.

Clarity- Our content is very clear and concise, we make sure our brands missions are pursued clearly through posts on Linkedin.

Consistency- We use a calender called Airtable, which is where we schedule our social posts month to month. What campaigns are being covered making sure we are meeting our target.

Engaging- on social platforms we use question boxes and timers to when sales are going live. with inspiration on what to wear for different occassions such as mother of the bride, brides, bridesmaids, gifts for girlfriends and so on

Clarity- we never use too many words on socials as we do not want to loose the readers attention unless it is a blog then this will be in long-form

we use images that relate to what is being posted such as valentines day we will use imagery using all out heart jewellery

Consistency- we stay with the same type of simplistic templates and colour schemes for our socials and instagram stories. we post daily and track this using a calendar app called later

engaging
We capture attention with high-quality visuals, interactive content like polls, and share patient success stories and transformations. Short-form videos and user-generated content also.

clarity
Our messages are always easy to understand, using simple language, clear visuals, and step-by-step guides where necessary. We avoid jargon and ensure our posts are clear and accessible to everyone.

consistency
We maintain a consistent tone of voice and messaging across all content by aligning with our practice’s values and brand identity. We keep to the same colours, fonts, visuals and theme.

2white paper

3UGC

4Photography

5Audio

6Graphics

7Short video

8Long video

(no clue if this is right)

Advantage- Aligns with customers interests and makes their interaction feel valued increases loyalty

Disadvantage- Customers may expect more UGC and less general content e.g written content, which could cause disinterest if they no longer feel they get to interact with the brand.

Software needed- Linked in, creating a poll or a discussion in the comments.

££ Podcast- 5 - Director - A popular content type nowadays, it can be left in the background and still be effective.

Advantage- Customer does not have to pay full attention.

Disadvantage- Can be hard to keep the engaging momentum in the podcast.

software- goto webinar, youtube.

£ Graphics- 6 - me - Visual interpretation of the brand

Advantage- Customise graphics to be visually appealing to rear customers in.

Disadvantage- Can sometimes be time consuming.

Software - canva

£ White papers- 2 - third party/ cost research papers, reports.

Advantage- Adds modesty and sophistication to brand image.

Disadvantage- Some customers are not drawn to lot's of writing/ would rather read a short paragraph to not fill up time.

software- word

£ Photography- 4 - third party/manager

imagery used

Advantage- Customisable, if taken yourself no copyright claims

Disadvantage- copyright can be an issue

Photoshop

££ Long form video- 8 - thirdparty

long educational video

advantage- can be educational and allow companies to distribute lots of information.

Disadvantage- time consuming for customer

software- youtube

£ Short form video- 7 - us, thirdparty

-short video

advantage- reels, shorts videos under a minute can be appealing for customers as its not time filling.

Disadvantage- limited content displayed

software- instagram, facebook, tiktok

£ Written content-1 us - articles/books

Advantage- can be informative for customers especially blogs

Disadvantage- Some customer may find time consuming to read

Software- word

graphics
equipment: computer, design software
costs: moderate (software, or outsourcing design)
resources: graphic designer, creative team, time for design

long-form video
equipment: high-quality camera, microphone, lighting, editing software
costs: high (equipment, editing software, possible outsourcing)
resources: videographer, editor, time for filming and post-production

short-form video
equipment: smartphone or camera, editing app
costs: low to moderate (minimal equipment, editing software)
resources: content creator, time for filming and editing

written content
equipment: computer, word processor
costs: low
resources: writer, time for research and writing

user-generated content
equipment: smartphone or camera
costs: low (if using customer submissions)
resources: social media monitoring, engagement, incentives

photography
equipment: camera (DSLR or smartphone), editing software
costs: moderate (camera, software, or outsourcing)
resources: photographer, editing team, time for photoshoot and editing

audio
equipment: microphone, audio editing software
costs: low to moderate (microphone, software)
resources: voice, audio editor, time for recording and editing

£ - content writer, copywriter

UGC-

£- Social media manager

Short- form video-

££- social media manager, editor

Graphics-

££-brand specialist, graphic designer

photography-

££ to £££- photographer, editors

audio-

££- voiceover artist, audio engineer

long-form video-

£££- video production, videographer, editor

white papers-

££ to £££- data analyst, technical writer, researcher

A collection of guidance about how to protect, manage and enforce copyright. Copyright protects original literary, dramatic, musical and artistic works.

• It helps protect your original jewellery designs, photography, branding, and content, ensuring that competitors can't copy or misuse your work.

• third-party content (like music, images, or video), proper licensing to avoid copyright infringement.

• User-generated content (UGC) also requires clear permissions to avoid ownership issues.

Intellectual property-

Having the right type of intellectual property protection helps you to stop people stealing or copying:

• the names of your products or brands

• your inventions

• the design or look of your products

• things you write, make or produce

• Safeguards jewellery designs, logos, and content from being copied.

• Helps monitor and prevent competitors from using your work without permission.

• can support the growth of the company

Intellectual property - A collection of guidance about how to protect and manage and enforce copyright.

Impact my marketing -

No use of any content/imagery displayed on google, Bing, safari for public advertisement without permission. No use of music in the background for short videos due to artists permission, unless its not licensed. No copying of written work, unless you refer to the source. In order to avoid copyright claims, i have to make my own unique graphics, written work and photos.

Respecting copyright and IP laws is vital. Using copyrighted materials without permission will lead to legal issues. We protect our content, like marketing materials or patient education, to safeguard our brand and prevent misuse.

We can't share previous reports from well known clients or wite any case studies on them due to GDPR, which would be good for our reputation.

Defamation - is a false statement that harms someone's reputation. It can be spoken or written, and can include media like photographs and cartoons. 

in marketing defamation can include making false or damaging statements about a competitor's products or services publicly

Misleading claims - an ad is misleading if it has false or deceptive information

We have to make sure our advertisement on reports are accurate and not misleading to any degree.

Right of publicity - The right of publicity is an intellectual property right that protects against the misappropriation of a person's identity

When we post about employees promotions we keep it simple and we keep it appropriate.

ASA - The ASA makes sure ads across UK media stick to the advertising rules.

We make sure our advertising is truthful and not manipulating other opinions

Accessibility compliance - process of making digital services accessible to people with disabilities. In the UK, public sector bodies must comply with accessibility regulations. 

In marketing we make sure our content is perceivable and operable

Transparency - improve transparency and accountability for companies and other legal entities.

We ensure this in our terms and conditions.

CSR - statements that a company makes about its social, environmental, and economic impact.

Our website and products are all about being sustainable when going through the planning process.

Zoom into a realistic creepy ghost figures mouth, in a dark gloomy forest. The trees then start smiling.

A double exposure photo of two skeletons working out in a gym. The skeletons are lifting weights, and their bones slowly growing bigger, in the background there is Halloween things like bats flying and mist in the air.

double exposure- Skeletons ride the London Eye, wearing bold, spooky eyewear. Their hands hold lanterns looking at misty city below. The double-exposure effect merges their frames with their skeletal forms, creating a haunting vibe.

https://www.instagram.com/lilyandrooldn/reels/?hl=en

• our instagram

2- Email newsletters, product tutorials, customer reviews, and detailed product pages.

https://www.instagram.com/reel/DCjxTJ2Isqj/?hl=en product tutorials

3- Limited-time offers and call to action, and sales to encourage immediate purchase. ( 10% off when you sign up to newsletter) High-quality product images, detailed descriptions and simple checkout processes.

https://lilyandroo.com/pages/newsletter?_gl=1*ityuii*_up*MQ..&gclid=Cj0KCQiA-aK8BhCDARIsAL_-H9l4clH87PQNj77s3dcfgtggsz45yyHFGOzOPt0nmVj39x16X-UZOJMaAlLzEALw_wcB - newsletter sign up

4- Loyalty programs, behind-the-scenes content, and follow-up emails for customer feedback. Social proof, exclusive offers, and seasonal updates to keep customers engaged.

https://lilyandroo.com/pages/loyalty-club?_gl=1%2Aityuii%2A_up%2AMQ..&gclid=Cj0KCQiA-aK8BhCDARIsAL_-H9l4clH87PQNj77s3dcfgtggsz45yyHFGOzOPt0nmVj39x16X-UZOJMaAlLzEALw_wcB - loyalty club

H9l4clH87PQNj77s3dcfgtggsz45yyHFGOzOPt0nmVj39x16X-UZOJMaAlLzEALw_wcB

https://www.instagram.com/reel/DBwGO2HoH_I/?hl=en - behind the scenes

Consideration - Normally we would receive an enquiry or a subscription to a newsletter, we reply from a call or email engaging them.https://geosmartinfo.co.uk/contact-us/

Conversion - Once the customer becomes an opportunity, we introduce clear CTA's. Whether this is through email.

Retention - We maintain customer retention with follow up calls, ask them how their project is going, send them monthly newsletters and CPD booking information.

(it's a bit of a different process)

journey: a potential patient is scrolling through instagram and comes across a quick, engaging video - the video explains “5 key signs to look out for that could indicate it’s time to see your dentist.” in 30 seconds, with a dentist demonstrating.
cta: WhatsApp us at 07404257109 to get started book a consultation today – link in bio!

result: the viewer clicks through to your profile or website to learn more. Instagram

1. consideration (instagram)

patient comes across a post featuring a carousel of “before-and-after transformations” from your patients
cta: are you dreaming of your own smile makeover? Let us help you achieve the confidence and radiance you deserve. Reach out today and let’s get started! 💬
CONTACT US
▪️contact@priorshalldental.com
▪️01536 214 144
▪️NN17 5GT
▪️Free consultation

Instagram

result: the follower feels confident in your expertise and starts seriously considering booking an appointment.
conversion (website)

patient visits website after clicking the link on instagram bio. they’re greeted with a clean, easy-to-navigate booking page that highlights “new patient specials”
cta: “schedule your first appointment"
result: they book an appointment on the spot.
\Offers - Priors Hall Dental | Dentist in Corby, Northamptonshire

retention (email marketing)

after their visit, the patient receives a follow-up email thanking them for choosing us.

the email includes a discount on their next cleaning

cta: click here to schedule your next visit and keep your smile healthy
result: the patient feels valued and books another appointment

Metrics - Clicks, conversions, costs, PPC, SEO

Linkedin - Impressions

Consideration - New subscribers / new opportunities on our OPP Sheet / Analyse if this either a New enquiry, Potential key account or a key account. Or gold opportunity ( big projects £££)

Conversion - calls, emails

How many calls have been made enough to push conversion , how many emails, subscriber check, CPD sign ups, referrals

Retention - If customer converts,

Metrics - number of follow up emails, newsletters, chirstmas + halloween cards feedback, bounce soft or hard.

• follower growth

• reach

• impressions

• video watch time

• website traffic

Consideration

• leads

• downloads

• engagement

• referral traffic

Conversion

• CPA

• cart abandonment rate

• conversion rate

Retention

• customer retention rate

• bounce rate

• repeat purchase rate

commented Instagram

bookmarked https://www.instagram.com/reel/DEnbmGkRhif/?igsh=bzFudzdjdXU4MnU3

shared

https://www.instagram.com/reel/DEp5aiCN_cr/?igsh=NzU3d2E5bzFiN2Zx

followed kenny song (@kennylsong) • Instagram photos and videos

Dog training advice because I can use this on my dog https://www.instagram.com/raising.dog?igsh=aGVmYTgzMmU3bWoz

Puppy yoga because it’s somewhere I would like to go https://www.instagram.com/pups.yoga?igsh=MTVpcDB0dW9kbWgzNg==

London puppy cafe because I would like to take my dog there https://www.instagram.com/pawsitivecafe?igsh=d2RnODBwdmVibzhu

Netflix because I like to stay updated https://www.instagram.com/netflixuk?igsh=aWh2NTJpdW8yMWZo

commented - a friends instagram post

bookmarked - https://vm.tiktok.com/ZGdSvGmV6/

owns a clothing brand, very inspirational

shared - https://www.instagram.com/reel/DE5Q5NXMAvj/?igsh=MTdlejM3OGdiZWttZg== - a friend i know is staring in a movie

followed - https://www.instagram.com/brookebrewerton?igsh=cGpqaDc0dGFucmlr - i liked her outfits

favourite show

liked

https://www.instagram.com/p/DEYcbxLSePG/?igsh=em4yYTBnb3FwM2Ey

 followed

https://www.instagram.com/p/DEYcbxLSePG/?igsh=em4yYTBnb3FwM2Ey

shared

https://www.instagram.com/reel/C4FeVtoJUA2/?igsh=c2MwMXBkazRmZ3pr

interested in travelling

i love how she started working for asos now has a mutli-milllion pound brand

https://www.instagram.com/arsenal/?hl=en

my boyfriend supports arsenal so feel like i have to keep updated!

https://www.instagram.com/prettylittlething/?hl=en

i like their clothing and their different marketing strategies

https://www.instagram.com/meme.ig/?hl=en

meme pages for entertainment

@metroentertainment news etc entertainment

@camp bali interesting

@hollister fav clothing brand

@traitors currently watching

@fontainesd.c fav band

• Prioritize Reels for maximum reach and engagement

• Use Instagram Stories stickers to encourage audience interaction

• Implement Instagram SEO to improve discoverability

• Post consistently, aiming for at least once per day

• Focus on quality over quantity in your content

• Utilize Instagram's analytics to refine your content strategy

• X

  • Maintain a consistent posting schedule

  • Use relevant hashtags to increase visibility

  • Engage in real-time conversations and trending topics

  • Keep tweets concise and impactful

  • Utilize multimedia content, including images and short videos

Facebook

• Create entertaining and engaging video content

• Utilize Facebook Groups to reach targeted audiences

• Leverage Facebook Ads to amplify your content's reac

• Post consistently, but avoid overposting

• Share a mix of content types, including photos, videos, and links

  
  

• LinkedIn

  • Focus on creating professional, industry-relevant content

  • Use LinkedIn's industry-specific hashtags

  • Share thought leadership and educational content

  • Engage with your network through comments and discussions

  • Post during business hours for optimal engagement

  TikTok

  • Create short, engaging video content

  • Participate in trending challenges and use popular sounds

  • Utilize TikTok's native editing tools and effects

  • Engage with your audience through comments and duets

  • Post consistently to increase visibility on the For You Page

  
  

  
  

  
  

• Visual Consistency: Maintain a cohesive aesthetic and high-quality images.

• Reels & Stories: Use for engagement, behind-the-scenes, and trends.

• Hashtags: Use 5-10 relevant hashtags to increase discoverability.

• Engagement: Respond to comments and DMs to build community.

• UGC: Feature customer content for social proof.

X :

• Short & Snappy: Keep tweets concise and impactful.

• Hashtags: Use 1-2 relevant hashtags per tweet.

• Engage: Reply, retweet, and join conversations.

• Visuals: Include images or gifs to stand out.

• Frequent Tweets: Post 3-5 times daily.

Facebook:

• Quality Content: Share valuable posts—images, videos, articles.

• Engagement: Respond quickly to comments and messages.

• Live Videos: Use for real-time engagement.

• Groups: Create or join groups to build community.

• Paid Ads: Target with Facebook Ads.

• Post 3-5x a Week: Mix content types.

LinkedIn:

• Professional Tone: Focus on business and industry insights.

• Long-Form Posts: Share articles and thought leadership.

• Networking: Build connections and engage in discussions.

• Post 2-3x a Week: Share updates and tips.

• Company Culture: Showcase your team and success.

  
  

TikTok:

• Engaging & Quick: Focus on short, entertaining videos.

• Trends: Participate in viral challenges and trends.

• Visuals: Make your videos eye-catching and fun.

• Frequency: Post 1-2 times per day.

• Hashtags: Use trending and relevant hashtags to increase reach.

-post high-quality images and videos that reflect your brand or personal style.
-engage with your audience through stories, reels, and interactive features like polls.
-maintain a consistent posting schedule (3-5 times a week) to stay visible and relevant.

facebook

-share a variety of content: articles, videos, images, and live streams.
-create groups or communities to encourage discussions and foster deeper connections.
-be responsive to comments and messages to build stronger relationships with followers.

x

keep tweets clear and concise, focusing on current events or discussions.
-use trending hashtags to increase the reach and join larger conversations.
- post frequently (several times a day) to stay active in fast-moving timelines.

linkedin

-share professional updates, insights, and articles that showcase your expertise.
-network actively by engaging with others’ posts and offering thoughtful comments.
-aim to post 2-3 times a week to maintain presence in your professional network.

tiktok

-create engaging, short videos that are entertaining and aligned with current trends.
- incorporate trending sounds, hashtags, and challenges to increase discoverability.

Prioritizes content from friends and family over businesses.

Penalizes clickbait and spammy content.

Impact on Reach & Engagement -

Posts with authentic engagement perform better.

TikTok Algorithm

• Analyses watch time how long users spend watching your video.

• Uses content relevance based on hashtags, captions, and sounds.

Impact on Reach & Engagement -

• Viral potential for short, engaging, and creative content.

LinkedIn Algorithm

• Prioritizes meaningful professional content.

• Engagement during the first 2 hours is critical for post visibility.

• Prefers native content

Impact on Reach & Engagement -

• Posts with professional relevance perform better.

Instagram Algorithm

• Prefers recent and relevant content.

• Accounts that users interact with frequently are prioritized.

Impact on Reach & Engagement -

• Story interactions and DMs can boost profile visibility.

X Algorithm

• Considers recency and relevancy to the user's behaviour.

Impact on Reach & Engagement -

• Tweets with images, GIFs, and videos often outperform text-only tweets.

• Algorithm: Prioritises engagement, recency, and relevance (likes, comments, saves, shares). Stories and Reels also get higher visibility.

• Impact: More engagement leads to higher reach, especially for posts that are quickly interacted with.

X :

• Algorithm: Focuses on recency, engagement, and relevance. Tweets with high interactions (likes, retweets, replies) get boosted.

• Impact: Tweets that spark conversation or share trending topics have better reach.

Here’s a summary of the algorithms for each platform and how they impact reach and engagement:

Instagram:

• Algorithm: Prioritises engagement, recency, and relevance (likes, comments, saves, shares). Stories and Reels also get higher visibility.

• Impact: More engagement leads to higher reach, especially for posts that are quickly interacted with.

X (formerly Twitter):

• Algorithm: Focuses on recency, engagement, and relevance. Tweets with high interactions (likes, retweets, replies) get boosted.

• Impact: Tweets that spark conversation or share trending topics have better reach.

Facebook:

• Algorithm: Prioritises meaningful interactions, engagement, and friend/family connections. Organic reach has decreased, but paid ads work well.

• Impact: Posts with high engagement from friends/followers are prioritised in News Feeds.

Here’s a summary of the algorithms for each platform and how they impact reach and engagement:

Instagram:

• Algorithm: Prioritises engagement, recency, and relevance (likes, comments, saves, shares). Stories and Reels also get higher visibility.

• Impact: More engagement leads to higher reach, especially for posts that are quickly interacted with.

X (formerly Twitter):

• Algorithm: Focuses on recency, engagement, and relevance. Tweets with high interactions (likes, retweets, replies) get boosted.

• Impact: Tweets that spark conversation or share trending topics have better reach.

Facebook:

• Algorithm: Prioritises meaningful interactions, engagement, and friend/family connections. Organic reach has decreased, but paid ads work well.

• Impact: Posts with high engagement from friends/followers are prioritised in News Feeds.

LinkedIn:

• Algorithm: Focuses on professional relevance, engagement (comments, shares), and connections. It favours content that sparks meaningful discussions.

• Impact: Content with higher professional interactions (shares, comments) gets more visibility.

TikTok:

• Algorithm: Based on user interactions, video completion rates, and relevance. The For You Page (FYP) prioritizes trending content and engagement.

• Impact: Videos with high engagement, watch time, and trending hashtags have more chances of going viral.

• algorithm favors engagement, recency, and relevance.
• post high-quality content, use reels, stories, and interactive features.
• consistent posting and relevant hashtags boost reach.

1. facebook

• prioritizes content from groups and meaningful interactions.
• share diverse content and foster discussions.
• avoid overly promotional posts, focus on value-driven content.

1. x (formerly twitter)

• algorithm favors engagement.
• post timely content with trending hashtags.
• engage through replies and retweets to boost visibility.

1. linkedin

• algorithm focuses on professional content and network connections.
• share industry insights and thought leadership.
• engage with your network through comments and shares.

1. tiktok

• algorithm promotes content based on user interaction and trends.
• create engaging, high-quality videos and join challenges.
• use popular sounds and post consistently to boost reach.

• Sophisticated: we offer high-quality jewellery that is both timeless and modern. The brand persona is chic, approachable, and confident, appealing to women who value style and confidence.

Tone:

• Friendly, Inspirational, and Empowering: The tone is warm and inviting, reflecting a sense of community and inclusivity. as a women founded and women run. It's inspiring, motivating women to express themselves through fashion and feel confident in their choices. a mix of sophistication with an approachable, down-to-earth vibe.

Language:

• Clear, and Personal: use terms that promote luxury, hand crafted, and beauty, while staying relatable and not overly formal. with personal aspects, often addressing the customer directly with real life stories to create a connection.

Purpose:

• To Empower and Inspire Through Jewellery: our brand’s purpose is to create pieces that are not just accessories but expressions of individuality or to be worn on special occasion such as weddings, making women feel special.

tone - Scientific, personal

language - Informative, professional

purpose - Educate and help clients on/with sustainable environmental reports when going through the planning process

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MAKING MOMENTS, NOT TRENDS

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