-Use tools which can help you create a brand​

-Understand how to maintain a brand

•Day 1: Intro to brand, branding fundamentals and brand identity

•Day 2: Branding mockups, community management and customer service

Answers -

•Starbucks

•Mailbu

•Atari

•Google

•CBS

•Unilever

•Kodak

•Bic

•Beats

•Youtube

•Adobe

•BP

•Adidas

•Paypal

•Quicksilver

•Rolex

•Fruit of the loom

•Target

•Apple

•Mitsubishi

•Motorola

•Linux

•NBC

•Pepsi

•Channel

Add the following separately to get screen captures on the site.

Bold

Bright

Dark

Moody

So 14 in total!

Monochromatic

Analogous

Traidic

Tetradic

https://www.canva.com/colors/color-wheel/

A Emblem

B Monogram logos (Lettermarks)

C Workmarks (logotypes)

D Pictorial marks (Symbols)

E Abstract logo marks

F Mascots

G Combination mark

Statements -

1. Wordmark or lettermark and a pictorial mark, abstract mark or mascot

2. Specific type of pictorial logo in geometric form

3. logos that have an illustrated character

4. Icon or graphic-based logo

5. Logo consists of a font inside a symbol or an icon; think badges, seals and crests

6. Logos that consist of letters, usually brand initials

7. Font-based logo that focuses on a business’ name alone

Workmarks (logotypes)

Pictorial marks (Symbols)

Abstract logo marks

Mascots

Combination mark

Emblem

https://www.perplexity.ai/

https://www.vistaprint.com/hub/types-of-logos?srsltid=AfmBOorv84lN2yPjqP_RGTgDZxREEHlgG5E1X766Fi4iP7jij45v-eER

https://www.youtube.com/watch?v=L_SVQ8yWlYk&list=PLdPSU8H0ozfoWoTTQFxFh5pMH4C3doTke&t=46s

Monospace Fonts

Decorative

Geometric

Description of each font

When to use each font

What feel does each font give

What feel does each tone give?

E.g. Professional tone would be used by finance and law companies to give a serious and knowledgeable feel.

https://redketchup.io/color-picker

What typography does your business use?

§https://www.myfonts.com/pages/whatthefont?srsltid=AfmBOoo5WqvTNSy3a5xdJhFsBFUdUsVumfuCMsLYNGBemq3EbZepLwza

What tone of voice does your business use when communicating?

What type of logo does your organisation use?

How do they communicate these values?

What is their UVP?

What colours do they use? What type of logo? What typography? What tone of voice?

Brand positioning map – axis could be cost and social responsibility?

(REMEMBER BRANDED SLIDE DECK + PRESENTATION NO MORE THAN 10 MINUTES tomorrow after we have also included Task 19...)

Colours - Choose 3-5 colours for the brand, identifying primary and secondary colours

Typography - Typography – Select 2-3 typefaces, identify which is for headings, body text etc (Fontpair + Monotype.com)

Tone of voice - Choose an applicable tone of voice and write a short mission statement (50-150 words)

Logo - choose an applicable logo type and use this to create your logo, applying the above

(REMEMBER BRANDED SLIDE DECK + PRESENTATION NO MORE THAN 10 MINUTES tomorrow after we have also included Task 19...)

1,2,3,4,5

https://www.photopea.com/

https://mockey.ai/landing

PLEASE PIN YOUR PRESENTATIONS BELOW...THANKS

Get printscreens from the brand kit for just the following logo, social media stories and website preview.

https://looka.com/

BRANDS

NIKE

LINKEDIN

MINECRAFT

LUSH

GYMSHARK

SUPREME

Forum

Brand-owned

Networking events

Workshops and conferences

Pop-up Stores

eg.

Enhancing Customer Satisfaction

•Purpose: To ensure customers feel valued and satisfied with their experience.

•Impact: Satisfied customers are more likely to become repeat buyers and recommend the business to others.

•Example: A responsive helpdesk that quickly resolves billing issues fosters trust and satisfaction.

Most resource-intensive

Most damaging to the brand

Value for money

Features

Reviews

Talkwalker

Sproutsocial

Hootsuite

Brandwatch

Mention

Buffer

• I love their products and the things they do as a company

• I think they're a good brand because of their marketing strategies - just done a pop up in New York City (very cool) and that the owner (Aimee Smales) is very much the forefront of the brand - so its very personable

Wild and Wood Skincare (a local company)

• Love their products

• Again very personable the owners are the face of the business, their products are also all natural and vegan which I think is a plus for skincare.

MyProtein - good supplements that are reliable and trustworthy

Stussy - nice aesthetic high-quality clothing - cool logo

Nike - Reliable, decent clothing lots of options - prefer simplistic designs on Nike

NewBalance - good shoes - high quality

Represent - nice high quality clothes - feel premium - cool general street aesthetic

RouteOne - Really good pants - nice aesthetic

The ordinary - All products from The Ordinary are cruelty-free and vegan, which does appeal to me. The brand also promotes the use of minimalistic packaging to reduce waste. Again all products are very affordable and easy to buy on the high street.

The Mental Health Coalition - One of my favourite brand campaigns, I love the design and consistency.

BrewDog - I like this brand campaign and its focus on sustainability.

The purpose of having a brand in my work is to make us stand out from the other bridal stores there is out there - we want to be known and memorable for our prices, size range and customisation as well as an unforgettable experience in store. All of our branding makes us stand out from our competitors.

Trust: A consistent brand builds trust and over time, which makes it easier for consumers to recognise and chose over other brands.

Personal Connection: If a brand has a personal connection with someone they will be loyal to the brand - ie: sustainability, locally sourced etc.

A brand image completely changes the tone and emotion the viewer is supposed to feel when initially seeing a brand - for example for my company we use colours like blue and green. Green is highly associated with health and Pharmacy - our specialist area.

A brand also makes you easily recognisable usually with a good brand you could easily draw the logo or be close to it.

• Purpose

• Consistency

• Emotion

• Loyalty

Marketing:

• Product

• Price

• Promotions

• Packaging

• Process

I thing branding is more of a long-term process that involves creating a strong brand identity, while marketing can be short-term more focused on generating immediate result

Marketing: is there to create campaigns and strategies focussed on immediate results. Marketing focuses on driving awareness and generating sales/conversions. It promotes the products and services. Marketing can be flexible unlike branding which requires consistency.

B = 6

C = 7

D = 5

E = 2

F = 3

G = 1

2 - E

3 - F

4 - D

5 - B

6 - C

7 - A

B6

C7

D4

E2

F3

G1

B - 6

C - 7

D - 4

E - 2

F - 3

G - 1

Wordmarks: Ideal for businesses with short, distinctive names. They work well for building brand recognition, as seen with Google and Coca-Cola.

Pictorial marks: Effective for creating a visual representation of your brand that's easily recognizable without text.

Abstract logo marks: Perfect for global brands or companies wanting a unique identity. They're versatile, work well across different mediums, and can represent complex brand values.

Mascots: Great for businesses targeting families and children. They add personality and help build relationships with customers.

Combination marks: Highly versatile and popular across industries. They combine text and imagery, allowing for flexibility in usage and easier trademarking.

Emblem logos: Suitable for organizations wanting a traditional, professional look. Often used by schools, government agencies, and auto industries

using a monogram logo can significantly enhance brand identity, versatility in design, scalability, emotional appeal, and simplification of complex names, making it a strategic choice for many businesses.

Workmarks:

using a wordmark logo can significantly enhance brand recognition, provide clarity and versatility, be cost-effective, ensure timelessness, and adapt well to global markets, making it a strategic choice for many businesses.

Pictorial marks:

using a pictorial mark logo can significantly enhance brand recognition through strong visual impact, versatility, and emotional resonance while overcoming language barriers and providing unique brand representation.

Abstract logo marks:

abstract logo marks offer businesses a powerful, versatile, and meaningful way to represent their brand's essence through creative visual storytelling.

Mascots:

using a mascot logo can significantly enhance brand recognition, emotional connection, uniqueness, versatility in marketing, customer engagement, revenue opportunities, and storytelling potential, making it a strategic choice for many businesses.

Combination mark:

combination mark logos provide a powerful, versatile, and memorable branding solution that effectively communicates a company's identity and values across various platforms.

Emblem:

emblem logos are an effective choice for businesses looking to create a strong brand identity that conveys authority and professionalism while remaining memorable and versatile across various platforms

• Monogram logos: 1. Simplicity and Recognition, 2. Versatility and Scalability, 3. Emotional Connection, 4. Global Appeal, 5. Unique Brand Identity.

• Workmarks: 1. Clarity and Recognition, 2. Simplicity and Timelessness, 3. Versatility Across Mediums, 4. Focus on Brand Name, 5. Cost-Effectiveness.

• Pictorial mark: 1. Visual Impact and Emotional Connection, 2. Global Recognition and Language Barriers, 3. Versatility and Scalability, 4. Brand Storytelling, 5. Memorable Brand Shorthand.

• Abstract logo marks: Visual Impact and Emotional Connection, Flexibility and Versatility, Differentiation and Memorability, Global Appeal.

• Mascots: 1. Enhanced Brand Recognition, 2. Unique Brand Identity, 3. Versatile Marketing Opportunities, 4. Storytelling and Engagement, 6. Positive Brand Image.

• Combination mark: 1.Versatility and Flexibility, 2. Enhanced Brand Recognition and Memorability, Clear Communication.

• Emblem: 1. Strong Brand Identity, 2. Heritage and Tradition, 3. Memorable degisn, 4. Versitility.

• simple and memorable

• elegant and timeless

• strong brand recognition

• modern/minimalist

WORDMARKS:

• clear brand identity

• memorable

• versatile

• ease of global recognition

• flexibility for future growth

PICTORIAL MARKS:

• instant recognition

• universality across languages

• storytelling/emotional connection

ABSTRACT LOGO MARKS:

• flexibility in interpretations

• unique

• modern/innovative

MASCOTS:

• personable

• emotional connection

• family-friendly appeal

• longevity/legacy

COMBINATION MARKS:

• balanced communication

• strong brand recognition

• versatile

EMBLEM

• timeless

• professional look

• unique

Decorative fonts: Decorative fonts, also known as display typefaces, are characterized by their unique and artistic designs that often feature exaggerated elements such as swirls, curls, and intricate details. These fonts are primarily used to create visual interest and convey a specific mood or theme in various design contexts. Here are some key aspects of decorative fonts

Geometric fonts: Geometric fonts are a category of typefaces characterized by their design based on geometric shapes, such as circles, squares, and triangles. These fonts feature clean lines and uniform structures, creating a modern and minimalist aesthetic. Many modern brands utilize geometric fonts in their logos and visual identities to convey professionalism and innovation. Companies like Google, Airbnb, and Spotify have successfully employed geometric typography to reflect their contemporary image.

Monospace fonts, also known as fixed-width or non-proportional fonts, feature characters that occupy the same amount of horizontal space. This uniformity creates a grid-like appearance, facilitating precise alignment and readability, especially in coding and technical documentation. Examples include Courier, Consolas, and Monaco.

Coding and Programming: Ideal for writing code due to their consistent spacing, which helps in identifying syntax errors and aligning code elements.

Technical Documentation: Useful in plain-text documents where maintaining visual structure is essential.

Design Projects: Can evoke a retro or nostalgic aesthetic, making them suitable for themed designs or vintage branding.

Implications to the Viewer: Monospace fonts convey a sense of order and clarity. They suggest precision and functionality, often associated with technology and programming. Their typewriter-like appearance can evoke nostalgia or a sense of authenticity in design contexts.

Decorative Fonts

Decorative fonts are highly stylized typefaces designed to attract attention and create a specific visual impact. They often feature unique shapes, embellishments, or artistic elements that distinguish them from standard typefaces. Examples include Comic Sans, Papyrus, and various script fonts.

Headlines and Titles: Effective for grabbing attention in posters, invitations, or advertisements.

Creative Projects: Suitable for artistic endeavours where the font itself is part of the visual message.

Branding: Can enhance brand identity by conveying personality or thematic elements.

Implications to the Viewer: Decorative fonts can evoke emotions and set a tone that aligns with the message being conveyed. They may imply creativity, playfulness, or elegance but can also risk being perceived as unprofessional if used inappropriately.

Geometric Fonts

Geometric fonts are characterized by their clean lines and shapes derived from geometric forms such as circles, squares, and triangles. These fonts often exhibit a modern and minimalist aesthetic. Examples include Futura, Avenir, and Montserrat.

Modern Design Projects: Ideal for branding, websites, and advertising that aim for a sleek and contemporary look.

Corporate Materials: Suitable for presentations or documents that require clarity and professionalism.

User Interfaces: Often used in digital applications for their legibility at various sizes.

Implications to the Viewer: Geometric fonts convey modernity, efficiency, and simplicity. They suggest clarity and professionalism while also being visually appealing.

Monospace

A monospaced font, also known as a fixed-width or non-proportional font, is characterized by each character occupying the same horizontal space. This uniformity means that letters, numbers, and symbols have equal width, which contrasts with proportional fonts where character widths vary based on their design.

Decorative

Decorative fonts, also known as display typefaces, are characterized by their unique and often elaborate designs that aim to attract attention and convey specific themes or emotions. Unlike standard fonts, decorative fonts feature exaggerated elements such as swashes, curls, and intricate patterns, making them visually striking but less suited for long passages of text.

Geometric

Geometric fonts are a category of typefaces characterized by their reliance on geometric shapes, such as circles, squares, and triangles, to form letters and numbers. This style of typography is known for its modern and minimalistic aesthetic, making it a popular choice in contemporary design.

When to use each font?

Monospace

monospace fonts are best utilized in contexts that require precise alignment, clarity, and readability, particularly in programming, technical documentation, data presentation, and design projects with a retro flair.

Decorative

decorative fonts are best utilized in contexts where visual impact is essential—such as headlines, branding, event promotions, and creative projects—while being mindful of their legibility and appropriate usage within design layouts.

Geometric

geometric fonts are best utilized in contexts that require a modern touch and clear communication—such as branding, web design, print materials, and data visualization—while ensuring that readability remains a priority.

what feel do they give?

Monospace

monospace fonts provide a blend of technical precision, nostalgic warmth, structured organization, and modern minimalism. Their unique characteristics allow them to fit various contexts—from coding environments to branding—while influencing the overall feel of the text they present.

Decorative

decorative fonts provide a rich palette of feelings ranging from creativity and playfulness to nostalgia and boldness. Their unique designs make them powerful tools for branding and communication, allowing businesses to express their identity in visually engaging ways while resonating with their target audience.

Geometric

geometric fonts evoke feelings of modernity, simplicity, precision, and versatility. Their clean aesthetics make them suitable for a wide range of applications, from branding to digital interfaces, while maintaining a timeless appeal that resonates across various design contexts.

Distinguished by their fixed character width—each letter, number, or punctuation mark occupies the same horizontal space. This design ensures alignment and readability, especially in contexts that demand precision and clarity.

CHARACTERISTICS:

• uniform spacing

• simple

USES:

• Coding and programming

• Data - in spreadsheets etc

• Creative writing or editing

• Minimalist designs

FEELING:

• Technical and Precise: Often associated with programming and formal documentation.

• Retro and Nostalgic: Resembling typewriter text, they bring a vintage touch to designs.

• Neutral and Unassuming: Their simplicity allows the content to take center stage.

Decorative Fonts:

Decorative fonts, often called display fonts, are characterized by their unique, elaborate, and often artistic designs. These fonts emphasize aesthetic appeal over functionality and are typically used to create a strong visual impact. They may feature exaggerated serifs, intricate swashes, unusual proportions, or graphic elements integrated into the letterforms.

USES:

• Headlines or Titles: Their eye-catching designs make them ideal for posters, banners, or advertisements.

• Logos and Branding: Decorative fonts can convey a unique brand identity and emotional resonance, especially for creative or theme-specific industries.

• Themed Events or Products: These fonts work well for seasonal promotions, party invitations, or specialty products.

• Signage and Packaging: Their boldness and distinctiveness make them effective for drawing attention to products or store displays.

  
  

FEELING:

• Playfulness

• Elegance and sophistication

• Tradition or nostalgia

• Modernity and edge

Geometric Fonts:

Geometric fonts are a type of typography that draws inspiration from basic geometric shapes like circles, squares, and triangles. These fonts are characterized by their clean lines and structured, almost mechanical aesthetic. Popular examples include Avenir, Circular, and Futura.

USES:

• Modern, clean designs: Geometric fonts are ideal for contemporary branding, digital interfaces, and marketing materials that need to look sleek and professional.

• Technology and innovation: Due to their precise, modern look, geometric fonts are often used by tech companies like Google, Spotify, and Airbnb. They help communicate innovation and reliability.

• Minimalist designs: These fonts work well in minimalist design systems where space, simplicity, and clarity are key.

FEELING:

• precision

• modernity

• efficiency

• futuristic

  
  

An inspirational and empowering tone is often used in health and wellness, motivational speaking, education, and non-profit organizations to uplift and encourage audiences.

An informative and empowering tone is typically used in industries like healthcare, education, and financial services to guide, educate, and inspire confidence.

A caring and empathetic tone in is commonly used in healthcare, charity organizations, and mental health services to foster trust, compassion, and support.

A luxurious and exclusive tone is commonly used in high-end fashion, luxury goods, fine jewelry, and premium hospitality to evoke a sense of elegance, sophistication, and rarity.

A playful and fun tone is often used in children's products, entertainment, toys, and food & beverageindustries to create a lighthearted, engaging atmosphere.

A friendly and approachable tone is often used in consumer services, retail, technology, and travel industries to create a welcoming and relatable atmosphere.

A minimalist and straightforward tone is commonly used in tech, modern design, corporate branding, and financial services to emphasize clarity, efficiency, and professionalism.

Friendly & Approachable: Customer Service, Hospitality, Retails, Health & Wellness, Education.

Playful & Fun: Entertainment & media, Children's products & services, travel & leisure.

Minimalistic & straightforward: Professional services like consulting firms, design and creative firms, Healthcare.

Caring & empathetic: Healthcare, mental health and wellness, customer service, education.

Informative & educational: Education, Journalism, nonprofit organisations.

Personal development and empowering: Education, community engagement.

Professional: Corporate companies, legal and financial services, health care and education.

What feel does each tone give?

Bold and confident - sports - strength and passion

Professional - finance and law - serious and knowledgeable feel

Minimalistic and Straightforward - designers - high-quality tech - professional - sophisticated

Friendly and Approachable - retail stores - feel welcoming and happy

Playful and Fun - entertainment, toy stores, gaming - exciting and engaging

Luxurious and Exclusive - high quality cars / clothing / accessories - watches - jewelry - rich - premium

Inspirational and Empowering - health and fitness - motivational - energetic

Informative and Educational - schools or universities or health care areas - trustworthy and specialist

Professional tone would be used by finance/law companies to give a serious and knowledgeable feel.

Inspirational and Empowering tone would be used by wellness industries to promote the benefits of a product or service and present the company as trustworthy.

Informative and Educational tone would be used by schools or apprenticeship providers to present the company as reliable and trustworthy.

Caring and Empathetic tone would be used by charities or companies that work with small children, it shows the company is nurturing and attentive.

Luxurious and Exclusive tone would be used by high end companies, it encourages customers to feel individual and part of something others cannot afford.

Playful and Fun tone would be used by companies targeting children, it draws their attention to things that are joyful and light-hearted.

Friendly and Approachable tone would be used by services targeting customers who are experiencing distress or intense emotion, such as funeral directors, to create a calming and reliable feel.

Minimalistic and Straightforward tone would be used by companies who want to let the product speak for itself, an example would be cars, it gives the customer a sense of choice and decision making.

Blue: #000f9f

Green: #3daf2c

Black: #000000

White: #ffffff

The software says we use:

Blue: #020EA1

Green: #3EAE2E

Black: #000000

White: #FFFFFF

For font we use either

Arial

Proxima Nova (Light, Regular, Bold)

Helvetica World

Tone of voice :

Professional (NHS contacts high clients)

Approachable (Apprentices)

Informative (All consumers)

Our logo is a combination mark

Specific font of Howden insurance: Septimus font, Rahere oman display regular.

What tone of voice does Howden insurance use when communicating?: Professional - Professionalism

• The language used is formal and respectful, reflecting the serious nature of the insurance industry. This professionalism helps establish trust and credibility with clients.

• Empathy

  • Howden acknowledges the potential stress and challenges clients face when dealing with insurance matters. This empathetic approach helps to foster a connection with clients, making them feel understood and valued.

CMYK: C100 M94 Y30 K26

RGB: R5 G34 B100

Web Safe: #052264

Pantone 285

CMYK: C86 M46 Y2 K0

RGB: R0 G121 B188

Web Safe: #0079BC

Master Typeface: Frutiger

House Typeface: Calibri

Tone of Voice: Professional, informative, trustworthy, inspirational, uplifting, kind.

Logo: Combination Mark

CHARACTER = CUSTOMER

customer is always the hero in storytelling

HAS A PROBLEM

The problem is 1 root source not a feeling

The problem needs to be:

• a relatable problem

• a real problem

Problems come from:

• external

• internal

• philosophical

MEETS A GUIDE

2 main characteristics are:

• EMPATHY

• AUTHORITY/CONFIDENCE

PLAN

Process plan - e.g book an appointment

Agreement plan - e.g 3 things you can count on happening if you work with us

CTA's

This is the obvious message.

Direct CTA's lead directly to sales

Transitional CTA's lead to viewing other content (often educational) maybe in exchange for a contact

AVOID FAILURE

Tell a story with stakes

what will the character have at stake not choosing you

ACHIEVE SUCCESS

• Win power/position

• Union makes hero whole

• Self-realisation

• Building a story board, provides business owners a proven framework, that they can use to simplify their messaging via story telling.

  
  

• It gets attention to grow their business.

  
  

• Story telling framework:

  Character meets a guide, character has a problem, is given a plan, calls to action = success.

  
  

• Humans need self actualisation, relationships safety and survival.

  
  

• The Customer is the character not the business.

  
  

• The customer is the hero.

  
  

• Direct calls to action - call now/buy now.

  
  

• Transitional calls to action - blog posts etc.

A character has a problem meets a guide gives them a plan calls them to action helps them avoid failure ends in a success

Human needs

-        Survival

-        Safety

-        Relationships

-        Self actualization

Don’t position your business as the main character

Your customer is the hero?

All good stories revolve around will the hero get what they want.

Need to clearly articulate what the customers want in the context of your business.

To be truly compelling the want must tap into the customer's universal needs for survival

Every good story has a villain – this should be a route source not a feeling. – should be relatable

The character meets a guide to position your company as a guide your company needs

-        (Empathy) A deep understanding of the problems and eagerness to help

-        (authority) competence that you can help

Plan can be either a process plan or an agreement plan:

Process plan: step 1, step 2, step 3

Agreement plan: A service level agreement – these are the 3 to 5 things you can count on

Need to be called to action either direct or transitional

Direct – buy now/ call today? – easy to see and find

Transitional – view content / blogs / webinars etc – gives another opportunity to present yourself as a worthy guide

What will my customers lose if they don’t buy my product? – you don’t want to cause too much fear to customers but you don’t want to not have any fear around not buying now etc

Tell a story with – external – internal and philosophical stakes

End the story with a success

1.     Win power or position

2.     Union that makes hero whole

3.     Self-Realization / Self – acceptance

Tesla = innovation

Amazon = customer-centricity

Patagonia = Social responsibility

Ben & Jerry's = Community and inclusivity

2 - Tesla

3 - Ben & Jerry's

4 - Amazon

5 - Rolex

Innovation: Tesla

Community & inclusivity: Ben & Jerrys

Customer Centricity: Amazon

Quality & Craftmanship: Rolex

We have come together as United Learning to bring together the best of the independent and state sectors.

We strive for excellence in all that we do.

We are a learning organisation, seeking always to improve and focusing on evidence.

We aim to offer more to young people through working together than any of us could achieve alone.

We look outwards to draw on the best practice we can find, while constantly developing ourselves and our colleagues.

We make it our mission to bring out the best in everyone.

Develop and empower staff – we are about supporting staff at all levels so that they can realise their full potential and progress.

Continuous improvement – we are invested in continually exploring ways to improve the service we offer for the benefit of our learners, partners and employers.

Learners are at the centre of everything – we are driven by the desire to provide life-changing opportunities for our learners.

People First: Howden prioritises the well-being and development of its employees, fostering an environment where we can thrive and contribute effectively to client service. This approach emphasises importance of empowering individuals within the organisation.

Social Responsibility: Howden is committed to making a positive impact on communities and the environment. Our corporate social responsibility initiatives reflect this commitment, aiming to create a cleaner and fairer world through sustainable practices and community engagement.

Brand values are communicated by:

Internal Communication: Howden fosters a culture of open communication among its employees. They utilise multiple channels such as weekly newsletters, video updates from leadership, and an intranet to keep staff informed about company values and developments. This approach ensures that employees feel valued and engaged, reinforcing the "People First" value.

Client Engagement: Howden emphasises building long-term relationships based on trust and transparency. They maintain direct contact with clients, ensuring personalised service that reflects their commitment to understanding client needs. Regular client satisfaction surveys are conducted to gather feedback and improve services, demonstrating their dedication to client-centric values.

• Quality

  We offer high-quality wedding dresses at a great value. We design all of our gowns in-house in Yorkshire. 

• Selection

  We offer a wide selection of wedding dresses in sizes 6–26 with over 4,000 dresses in stock meaning you can take your dress away with you same day.

• Customisation

  We offer in-house alterations for most of our dresses. 

• Accessibility

  We offer a walk-in service

• Luxury shopping experience

  We offer a luxury shopping experience at our boutiques and outlets, making it a memorable experience

  
  

HOW WE COMMUNICATE THESE VALUES:

• Constant message on our socials - repeating our values

• Our advertisements always mention at least one of our values

• Our values are on our website so when people are browsing they can see what we are about as a company

• customer loyalty

• brand advocacy

• builds a sense of community

• creates an emotional connection between brand and consumers

• encourages repeat purchase

• business growth

Repeat sales are a lot more time-efficient and cost-efficient than acquiring new customers with a loyal engaged audience you are a lot more likely to see repeat purchases therefore a better CPA

Building an audience gives you a group of followers that can generate a lot of shared organic media that can perform really well for your brand.

Engaging with an audience helps to generate leads and convert them into sales. A well-defined audience allows brands to tailor their messaging and offerings to meet specific needs

2. Building Brand Awareness

A strong audience presence enhances brand visibility. When consumers recognise and understand a brand's values and offerings, they are more likely to think of it when making purchasing decisions. Consistent engagement fosters familiarity, which is crucial in crowded markets.

3. Establishing Trust and Loyalty

Nurturing relationships with an audience builds trust over time. Consumers are more inclined to remain loyal to brands that consistently meet their expectations.

4. Standing Out from Competitors

Engaging with our audience helps us brand stand out in a crowded market. By understanding what our customers want and need, we can highlight what makes our brand unique. This makes it easier for potential customers to choose us over other options.

5. Supporting Long-term Growth

Building a strong audience helps our brand grow over time. Engaged customers not only buy from us now but are also more likely to return in the future. This creates a loyal customer base that supports our business for the long haul.

Forum = Minecraft

Brand-owned = Nike

Networking Events = Linked In

Workshops & Conferences = LinkedIn, Lush

Pop Up Stores = Supreme, Gymshark

Forum - Minecraft

Brand-owned - Nike

Networking events - LinkedIn

Workshops and conferences – Lush

Pop-up stores - Supreme

Forum - Minecraft

Brand-owned - Nike

Networking events - LinkedIn

Workshops and conferences – Lush

Pop-up stores - Supreme

• build a strong online presence

• engage with consumers with authentic interactions (UGC)

• foster a sense of community (Facebook groups, instagram broadcasts etc)

• valuable content (educational, informative)

Forums:

Provide Value Through Discussions

• Support and Advice:

  • Create threads for FAQs, product support, and troubleshooting to help your audience find solutions collaboratively.

• Educational Content:

  • Share how-to guides, tutorials, and tips aligned with your brand’s niche.

• Product Feedback:

  • Launch threads to gather insights on current products, potential improvements, or ideas for new offerings.

Brand Owned:

• Build a Hub for Content and Resources (Website/Blog)

• Engage Through Email Marketing

• Use a Brand-Owned App for Deeper Engagement (loyalty programs etc)

Networking Events:

• Partner with Relevant Industry Events

• Build and Strengthen Brand Relationships (Networking events allow ReVibe to directly interact with customers, offering personalized experiences, listening to concerns, and building stronger, long-term relationships.

Workshops and Conferences:

• Styling workshops

• Sustainability conferences

• foster community collaboration - speaking face to face with consumers asking for feedback etc

Pop-Up Shops:

• Create Exclusive In-Person Experiences (specific launches etc)

• Strengthen Brand Loyalty with Exclusive Perks

• Increase Brand Awareness and Grow Community (a pop up shop will attract new audiences)

Forum – Sharing forums where clothing owners or product owners can share their own experiences with the products and advice or sharing forums that promote activism

Brand-owned – Can create an environment for their audience to come and engage with showing some of their available products and discussing the backgrounds of the produce

Networking events – allow members of ReVibe to meet likeminded individuals and generate and build relationships with potential investors or consumers

Workshops and conferences – Gives the consumer a fun opportunity to interact and engage with the brand

Pop-up Stores – Allowing people to buy their product in hand, allowing potential customers the chance to get the authentic feeling of buying a product from a store and allowing potential customers to view products in person before they buy

Forum - engage with customers and drip release information about events and pop up stores.

Networking events - hosting events to grow the reach of the business, sustainable fashion show with industry experts, profits go to a local charity.

Workshops and conferences - community focused workshops that teach knowledge and skills about sustainability, upcycling workshop.

Pop up stores - increase brand awareness and kick-start customer journey with limited edition stores themed by the location, MCR themed clothes.

Content Creators:

1. Andrea Cheong (@andreacheong_)

   • Focus: Sustainable clothing knowledge, brand reviews, and material analysis.

   • Content: Shares insights on popular brands and sustainable alternatives.

2. Niha Elety (@nihaelety)

   • Focus: Advocacy for sustainable fashion and environmental issues.

   • Content: Discusses topics like climate change and offers creative upcycling ideas.

3. Jazmine Rogers (@thatcurlytopp)

   • Focus: Thrifting and showcasing small sustainable brands.

   • Content: Engaging outfits with a focus on sustainability.

4. Madeleine White (@madeleinecwhite)

   • Focus: Thrift hauls and upcycling old clothing.

   • Content: Inspires followers to get creative with their wardrobes.

5. Gabby Sage Masuda Ambata (@gabrielasage)

   • Focus: Fun, whimsical takes on sustainable fashion.

   • Content: Thrift finds and humorous commentary on fast fashion.

@izzy_manuel

Izzy is a sustainable fashion influencer with a Master's Degree in Chemistry. Her feed is filled with colourful, slow fashion outfits. She shares insights from her conscious style journey.

@pumuloknguyen

Pumulo is an advocate for second hand and sustainable fashion. Pumulo also has a series of conversational IG Lives, she sits down with friends to discuss sustainable living, style, and more.

@needforless

Hosannah is a sustainable fashion influencer and content creator based in Denmark who writes and shares about thrifted and second hand fashion. Hosannah also shares her sewing and upcycling projects.

@anishakalsi

Anisha is a digital creator and serial outfit repeater who uses her platform to spotlight small, slow fashion brands and share her sustainably stylish outfit combinations.

@alexstagram3000

Alex’s platform is all about celebrating colourful plus-size sustainable fashion. Her Instagram profile is filled with loads of styling ideas and bold colour combinations.

• Purpose: Create emotional connections that keep customers coming back.
• Impact: Reduces customer churn and increases lifetime customer value.
• Example: Personalised follow-up communications and surprise perks for long-term customers.

Building Customer Loyalty:

• Purpose: Encourage customers to recommend your business to others.
• Impact: Free, organic marketing through customer referrals.
• Example: Loyal customers becoming brand ambassadors and sharing positive experiences on social media.

Driving Positive Brand Recognition:

• Purpose: Create a strong emotional connection with customers.
• Impact: Loyal customers make repeat purchases and become brand advocates.
• Example: Customers choosing a recognised brand over competitors, even at a premium price.

Differentiating from competitors:

• Purpose: Offering something distinct that sets us apart in the market.
• Impact: Attracts customers looking for specific features or qualities.
• Example: Apple's focus on design and user experience in the tech industry.

Increasing Revenue & growth:

• Purpose: Ensure there’s enough money for daily operations.
• Impact: Positive cash flow helps pay bills and invest in growth.
• Example: Successfully launching a new product can attract more customers.

Gathering Customer Feedback:

• Purpose: Address customer concerns and expectations.
• Impact: Higher satisfaction leads to repeat business and loyalty.
• Example: Acting on feedback about service quality can enhance the overall experience.

Resolving issues and retaining customers:

• Purpose: Ensure customers feel valued and heard.
• Impact: Satisfied customers are less likely to leave and more likely to promote your brand.
• Example: Following up after resolving an issue shows customers you care about their experience.

Supporting Marketing & Sales:

• Purpose: Establish a strong brand presence in the market.

• Impact: Teams in the business can work together which would make everything flow more efficiently, leading to better performance and results.

• Example: Targeted marketing campaigns can generate interest from potential customers.

Strengthening internal operations:

• Purpose: Encourage collaboration among teams.

• Impact: Improved communication leads to fewer misunderstandings and smoother workflows.
• Example: Implementing new communication tools can enhance team interactions.

Meeting legal requirements & regulatory requirements:

• Purpose: Ensure compliance with workplace laws and regulations.
• Impact: Reduces the risk of lawsuits, fines, and legal disputes.
• Example: Adhering to labor laws helps prevent wrongful termination claims.

• Purpose: Increases repeat business and fosters brand advocacy.

• Impact:

  • Enhances customer retention and lifetime value.

  • Boosts word-of-mouth referrals and market share.

  • Provides a competitive edge.

Example:
Marks & Spencer loyalty program, Sparks, rewards customers with personalised offers, strengthening loyalty and encouraging repeat purchases.

DRIVING POSITIVE BRAND REPUTATION

• Purpose: Builds trust, attracts customers, and supports long-term growth.

• Impact:

  • Increases customer loyalty and preference.

  • Enhances competitive advantage.

  • Attracts partnerships, talent, and investment.

• Example:
  Apple's reputation for innovation and quality drives customer loyalty and premium pricing, sustaining its market leadership and financial success.

DIFFERENTIATING FROM COMPETITORS

• Purpose: To stand out in the market, attract target customers, and create unique value.

• Impact:

  • Increases customer preference and loyalty.

  • Reduces price competition by offering unique value.

  • Strengthens brand identity and market position.

• Example:
  Tesla differentiates through cutting-edge electric vehicle technology and sustainability, attracting eco-conscious consumers and dominating the electric vehicle market.

  
  

INCREASING REVENUE AND GROWTH

• Purpose: Ensures financial stability, fuels business expansion, and strengthens market presence.

• Impact:

  • Enables investment in innovation and resources.

  • Improves competitiveness and long-term sustainability.

  • Attracts investors and top talent.

• Example:
  Amazon's consistent revenue growth allows it to expand into new markets, innovate its services and maintain global market dominance.

GATHERING CUSTOMER FEEDBACK

• Purpose: To understand customer needs, improve products/services, and enhance customer satisfaction.

• Impact:

  • Informs decision-making and innovation.

  • Builds stronger customer relationships through responsiveness.

  • Reduces problems by addressing pain points.

• Example:
  Netflix uses customer feedback and viewing data to refine its recommendations and create popular original content, increasing user satisfaction and retention.

RESOLVING ISSUES AND RETAINING CUSTOMER

• Purpose: Maintains customer trust and loyalty by addressing concerns effectively.

• Impact:

  • Reduces customers negativity

  • Enhances brand reputation and long-term revenue.

  • Encourages positive word-of-mouth.

• Example:
  John Lewis, when issues arise, their no-quibble return policy and proactive resolution foster strong customer trust and loyalty, setting them apart in the competitive retail market.

SUPPORTING MARKETING AND SALES

• Purpose: Aligns efforts to attract, engage, and convert customers effectively.

• Impact:

  • Increases lead generation and conversion rates.

  • Enhances brand visibility and customer acquisition.

  • Drives revenue growth through cohesive strategies.

• Example:
  In the UK, Tesco uses Clubcard data to support marketing campaigns, creating personalised offers that boost sales and improve customer retention.

STRENGTHENING INTERNAL OPERATIONS

• Purpose: Enhances efficiency, productivity, and employee satisfaction.

• Impact:

  • Reduces costs and operational delays.

  • Improves product/service quality.

  • Boosts employee morale and retention.

Example:
Ocado leverages advanced automation in its warehouses, streamlining operations to fulfill online grocery orders quickly and accurately, improving customer satisfaction and profitability.

MEETING LEGAL AND REGULATORY REQUIREMENTS

• Purpose: Ensures compliance, reduces legal risks, and builds trust with stakeholders.

• Impact:

  • Avoids fines, penalties, and legal issues.

  • Protects brand reputation and customer confidence.

  • Promotes business sustainability and ethical practices.

Example:
Companies like British Airways comply with GDPR to protect customer data, avoiding hefty fines and maintaining consumer trust.

Purpose – Gives you insights in to ways in which you can improve and makes your customers feel valued

Impact – Valued customers are more likely to want to purchase. You will be able to make educated changes likely to increase sales

Example – If lots of people kept saying the graphic t-shirts ReVibe sell less the majority of the colour after the first wash then you can research this and fix this issue

Building customer loyalty

Purpose – You gain brand advocacy and a loyal audience

Impact – Increase sales via word of mouth promotion and more repeat purchases lowering cost of acquisition

Example – A lot of people go straight to brands like Nike etc because they have had positive previous experiences and skip the decision making process

Resolving issues and retaining customers

Purpose – You will have more happy customers  

Impact – Leads to repeat sales and a better overall reputaion

Example – If a restaurant kept getting negative reviews around service then the staff may need retraining etc

Driving Positive brand reputation

Purpose – Ensure best possible reputation for the brand  

Impact – Gain the most amount of recommendations possible leading to more business

Example – Some business gain a lot of traction and consumers just because of one review that was good on TikTok nothing changed about the place just more recognition

Supporting Marketing and Sales

Purpose – Gives you the best promotion possible   

Impact – Allows your content to be seen by the most amount of people it can

Example – Some business can have a really good product but bad marketing therefore are never given the appreciation they deserve

Differentiating from competitors

Purpose – Gives you brand a unique value proposition

Impact – Allows people to see you as a choice and value the pros and cons for your business in comparison to other

Example – ReVise unlike Nike try’s to be as sustainable as possible

Strengthening internal operations

Purpose – You can’t market a broken product to it’s best potential

Impact – Having all areas of a business performing to a good standard gives you the best opportunity for success and ensures you are upholding good standards

Example – At Skills4Pharmacy one of our USPs is our 5 day enrolement time if we kept not meeting this standard we are technically supplying misinformation

Increasing Revenue and Growth

Purpose – More cash flow for progression

Impact – With more revenue the company could expand into untapped markets that could be highly successful

Example – ReVibe could be producing clothing and lifestyle products and start moving into – shoes and aftershave to compete with other similar brands

Meeting legal and Regulatory Requirements

Purpose – Need to be legally compliant

Impact – If your business is not legally compliant your business can lose a lot of money in taxes, law suits or be closed completely  

Example – At Skills4Pharmacy compliance is taken very seriously as the business could easily be closed if not meeting all areas of competency   

Online Reviews: Customers can leave detailed reviews on platforms like Google, Yelp, or Trustpilot to inform others about their experiences good or bad.

Social Media: Customers can express their opinions publicly through comments, direct messages, or posts on social media platforms.

Surveys: Customers can complete online or email surveys to share structured feedback on their experiences.

·       Customer Support Channels

·       Suggestion Boxes

·       Reviews on Company Website

·       Online Reviews

·       Social Media

·       Public Forums and Communities

·       Focus Groups

·       Talking to Friends and Family

• Social Media: Customers can post on various platforms making it challenging to track and respond to all mentions across multiple channels.

• Online Reviews: Reviews are spread across different websites and keeping up with all the feedback on these platforms can be time-consuming.

• In-Person: Verbal feedback given directly at stores or locations may not always be documented, making it harder to track and analyse.

Most Resource Intensive:

• Phone Calls: Handling phone calls requires live customer support agents, which can be resource-heavy in terms of staffing, training, and time.

• In-Person: Collecting feedback in person requires dedicated staff to engage with customers, record feedback, and follow up. Managing in-person feedback at multiple locations can be time-consuming and costly.

• Social Media: Monitoring social media is resource-intensive due to the need for continuous monitoring across multiple platforms, responding in real-time, and managing interactions.

• Letters: Managing feedback through letters, especially complaints, requires time to read, process, and respond. Letters typically need to be handled manually, which can be slow and resource-intensive compared to digitally.

  
  

  Most Damaging to the Brand:

• Social Media: Negative posts or complaints on social media can spread quickly and go viral, causing significant damage to a brand’s reputation. If not addressed promptly or appropriately, it can escalate and harm public perception.

• Online Reviews: Poor reviews online are highly visible and can influence potential customers. A series of negative reviews or an unresolved complaint can severely impact a company’s reputation and trustworthiness.

• Phone Calls: If a customer’s concerns are not addressed properly during a phone call, it can lead to frustration and dissatisfaction. Unresolved complaints can escalate, potentially damaging the brand’s reputation through negative word-of-mouth.

  
  

1. Social Media: Having had to do this, i can confirm that monitoring customer sentiment across various social media platforms can be challenging due to the volume of posts and comments.

   Forums: Discussions can be scattered and unstructured, making it hard to identify key themes from customer feedback.

   Chat: Real-time conversations can be difficult to understand someone's tone and transcripts are not always consistently saved or reviewed.

2. Most Resource-Intensive

   Telephone: Managing a telephone support system requires significant staffing, training, and time to handle calls effectively.

   Chat: Providing live chat support demands continuous staffing and quick response times, which can strain resources during peak hours.

   Surveys: Designing, distributing, and reviewing surveys can be resource-intensive, particularly if they require extensive data collection.

3. Most Damaging to the Brand

   Social Media: Negative comments or complaints on social media can quickly escalate and reach a wide audience, damaging brand reputation and hard to remove.

   Forums: Critical discussions in public forums can influence potential customers’ perceptions and deter them from engaging with the brand - again hard to remove.

   Telephone: Poor experiences during telephone support interactions can lead to immediate dissatisfaction and negative word-of-mouth.

• Social media

• Online reviews

• Online reviews and ratings

Most Recourse Intensive

• In person feedback interviews

• Focus groups

• Feedback forms

Most Damaging to the Brand

• Online reviews

• Social media

• Phone calls / testimonials

·       Talking to Friends and Family - can't really track this

·       Public Forums and Communities - may be difficult to find these forums

·       Suggestion Boxes – very qualitative could be hard to track tone (Bad / Good)

Most Resource Intensive

·       Social Media - would need lots of time to fix or try to convince people to make posts down

·       Suggestion Boxes – take a lot of time to go through

·       Online Reviews - can take a lot time managing every review and responding

Most damaging to the brand

·       Social Media - if a post goes viral can be seen by many and then is very hard to damage control from there

·       Online Reviews - could have false reviews that can be really damaging

·       Reviews on Company Website - Could have really negative feedback deterring people from the website

Price: Starting at $9,600 per year

Key Features:

• Social Listening and Sentiment analysis - tracks brand mentions, competitor performance across social media and news.

• Crisis Tracking and Alerts - real-time monitoring for reputation management

• AI powered insights - includes image recognition, trend analysis and historical data access

Reviews:

Rating: 4.3/5

Positive reviews highlight its flexibility, depth of analysis and effectiveness in managing large scale campaigns.

SPROUTSOCIAL:

Price: Starting at $199 per seat/month

Key Features:

• Social Listening and Monitoring - tracks keywords, hashtags, brand mentions and competitor activities - while effective, may require paid add-ons increasing the total cost

• Publishing and scheduling - allows users to create, preview and schedule posts for multiple platforms. Features like ViralPost recommend the best times for engagement

• Unified Inbox - categorises messages across platforms by sentiment and uses AI for prioritisation

Reviews:

Rating: 4.4/5

Users appreciate its analytics, ease of use and ability to streamline workflows across teams. However it is criticised for its high cost and the added expenses of certain features

HOOTSUITE:

Price: Starting at $129 per month for teams

Key Features:

• Social Listening - allows users to monitor brand mentions, sentiment and trending themes across platforms

• Publishing and scheduling - platform excels with its drag and drop calendar, bulk scheduling and content previews tailored to each channel

• Unified Inbox - centralises messages, comments and DMs from multiple platforms streamlining communication

• AD management - users can manage and optimise paid ads

Reviews:

Rating: 4.2/5

Highly intuitive, allowing easy scheduling and managing of posts across multiple platforms. However, again some feature cost extra.

BRANDWATCH:

Price: Starting at $129 per month for teams

Key Features:

• Advanced Social Listening - social measurement, influencer identifications, brand monitoring, keyword tracking, trend analysis, competitor analysis

• Consumer Trends - identifies and analysis market trends using past data

• Monitors brand sentiment in real time

Reviews:

Rating: 4.4/5

PROs: Easy to use, helpful, analytics

CONS: Data Limitations, Dashboard Issues, Inaccuracy

MENTION:

Price: $41 per month

Key Features:

• Real time media monitoring across platforms

• Data visualisation for a deeper understanding of public opinion

• Campaign analytics, keyword filtering and multi channel date collection

• Past data access

  Reviews:

Rating: 4.3/5

value for money for small to medium sized businesses seeking straightforward and efficient social listening solutions, however larger companies may need more complex solutions

BUFFER:

Price: starts at $6 per month - $100 per month - also offers a free plan

Key Features:

• scheduling

• contact and company insights

• ad management

• forms

• analytics

• content calendar

  
  

  Reviews:

Rating: 4.3/5

• easy to use

• affordable

• streamline scheduling

Value for money - Basic Plan: Priced at approximately £7,800–£9,600 per year

Features –

• Social Media Monitoring

• Sentiment Analysis

• Image Recognition

• Real-Time Analytics

• Influencer Identification

• Competitive Benchmarking

• Crisis Management

• Multi-Language Support

• AI-Powered Insights

• Brand Health Monitoring

• Hashtag Tracking

• Geolocation Data

• Campaign Tracking

• Audience Insights

• Custom Alerts

Reviews – 4.0 – 34 Google Reviews

Sproutsocial

Value for money - starts at £153 per user per month for the Standard plan

Features –

• Smart Inbox

• Social Publishing

• Content Calendar

• Social Analytics

• Review Management

• Keyword Monitoring

• Team Collaboration

• Approval Workflows

• Content Library

• Mobile Apps

• Competitive Reports

• Link Tracking

• ViralPost Scheduling

• Social Listening

• Reporting Tools

Reviews – G2: Sprout Social holds an impressive 4.4 out of 5 stars, based on user feedback, which reflects strong satisfaction with its features, especially in analytics and engagement tools​

Hootsuite

Value for money - starts at approximately $99 per month for its base plan

Features –

• Social Media Scheduling

• Content Calendar

• Social Analytics

• OwlyWriter AI

• Social Listening

• Audience Engagement Tools

• Approval Workflows

• Content Library

• Hashtag Generator

• Social Media Monitoring

• Advertising Tools

• Shared Inbox

• Team Collaboration

• Competitor Analysis

• Canva Templates

Reviews – Hootsuite has a rating of 4.1 out of 5 on G2

Brandwatch

Value for money - Pricing is not publicly listed and is provided upon request

Features –

• Social Listening

• Social Media Monitoring

• Sentiment Analysis

• Audience Segmentation

• Competitor Analysis

• Influencer Identification

• Trend Analysis

• Demographic Analysis

• Real-Time Analytics

• Custom Reporting

• Keyword Tracking

• Brand Health Monitoring

• Content Engagement Analysis

• AI-Powered Insights

• Geographic Analysis

Reviews – On G2, Brandwatch holds a strong overall rating, with 4.1 out of 5 stars based on over 800 user reviews

Mention  

Value for money -   Solo Plan: Starts at around €29/month, ideal for individual users with basic requirements.

  Pro Plan: Approximately €99/month, designed for small teams needing more advanced tools.

  ProPlus Plan: Custom pricing is offered for larger teams and enterprises requiring high-scale monitoring and custom features

Features

• Real-Time Monitoring

• Social Listening

• Media Monitoring

• Sentiment Analysis

• Custom Alerts

• Influencer Identification

• Reporting and Analytics

• Collaboration Tools

• Integration with Other Tools

• Mobile App

Reviews – Mention has a rating of 4.5 out of 5 on G2

Buffer

Value for money - their paid plans start at around £8 per month for the Essentials package, which allows scheduling posts for up to 8 social accounts and includes analytics. The higher-tier plans, such as the Team plan, which is priced at £12 per month, offer more advanced features like additional team collaboration and deeper analytics

Features –

• Social Media Scheduling

• Calendar View

• Detailed Analytics

• AI Assistant

• Team Collaboration

• Pre-determined Time Slots

• Browser Extension

• RSS Feed Integration

• Content Tagging

• Start Page

• Cross-Platform Posting

• Engagement Tracking

Reviews – On G2, Buffer currently holds a rating of 8.1 out of 10

• £££

• Users can drive loyalty, win new customers, and outplay competitors with leading social listening, media monitoring and social benchmarking technology

• Positive reviews and customer testimonials available on website

Sproutsocial

• ££

• Users can manage social media platforms to better their marketing strategy

• Positive reviews and customer testimonials available on website

Hootsuite

• ££ - Great ROI

• Users can get more followers and grow their business online with time-saving social media marketing solutions and features

• Positive reviews and customer testimonials available on website

Brandwatch

• £

• Users can conduct deep research and monitor their brand to create better content.

• Mixed reviews and customer testimonials

Mention

• ££

• Users can monitor the web, analyse online conversations, and manage social media

• Mixed reviews and customer testimonials

Buffer

• £

• Users can schedule and edit social media posts across multiple channels from one template, offers insights into content performance

• Positive reviews and customer testimonials available on website

Hi @Daisy1992 we're so sorry to hear that our product wasn't what you expected. We will replace this for you immediately! Enjoy an additional 50% off your next order - Please check your private messages. Thanks!

6. Send them refund or new product

7. Follow Up - depending on the solution

"We hope the replacement meets your expectations. Please don't hesitate to reach out if you need anything else"

8. Learn from the incident - use it to improve production process

Hi Daisy,

Thank you for sharing your feedback! We’re truly sorry to hear about the issue with the stitching on your ReVibe drop.

We take great pride in the quality of our products, and it’s disappointing to hear this slipped through our usual checks.

Please DM us your order details so we can make it right for you whether it's a replacement or a refund.

We appreciate your support and are committed to ensuring a better experience for you moving forward!

Best regards,
ReVibe Team

I completely understand how frustrating it can be to receive something that doesn’t meet your expectations, especially when you were looking forward to it.

Your feedback is incredibly important to us, and we take quality issues very seriously. Please send us a direct message with your order details so we can make this right for you, whether that is it a refund or replacement. We truly value your support and want to ensure you have a positive experience with our brand.

Thank you for giving us the chance to address this, and I hope we can turn this around for you!