Pricing strategies by NATALIA SILVA RAMIREZ https://padlet.com/nataliasilva4/Bookmarks Hecho con ♥ en-us 2020-05-13 14:20:56 UTC 2026-01-07 00:18:47 UTC hello@padlet.com 1. Cost Plus Pricing mariadelrayomendez https://padlet.com/nataliasilva4/Bookmarks/wish/795128646 Advantages:
-Price will cover costs of production
-Easy to calculate
-Suitable for price markers

Disadvantages:
-Doesn't take market conditions
-Tends to be inflexible 
-If sales fall the costs will rise 
-Not accurate for firms with several products ]]> 2020-10-01 15:39:50 UTC https://padlet.com/nataliasilva4/Bookmarks/wish/795128646 8. Price leadership angelulisesromero https://padlet.com/nataliasilva4/Bookmarks/wish/795130307 Advantages: 
- It can secure the high profit margin to the company
- Increased participation of marking
- Lower unit costs so it remains more profitable]]> 2020-10-01 15:40:06 UTC https://padlet.com/nataliasilva4/Bookmarks/wish/795130307 6. Price discrimination joealexandrolopez https://padlet.com/nataliasilva4/Bookmarks/wish/795132238 Advantages: Uses reachable prices  to charge different prices in benefit to increase the total revenue.
Disadvantages: 
- Having different pricing levels
- Users paying higher prices to obtain the object and look alternatives.
- customers switch to lower- priced market

]]> 2020-10-01 15:40:27 UTC https://padlet.com/nataliasilva4/Bookmarks/wish/795132238 luisalfonsogonzalez https://padlet.com/nataliasilva4/Bookmarks/wish/795137376 Limit Pricing
Adavantages:
-Reduced competition. A low enough price limit can leave most of the market to a monopoly firm.
Disadvantages:
-Illegal. Cap prices are considered illegal in some government jurisdictions, so even giving the appearance of using cap prices could trigger a lawsuit.

]]> 2020-10-01 15:41:32 UTC https://padlet.com/nataliasilva4/Bookmarks/wish/795137376 9. Predatory or destroyer pricing lizethcarolinaestrada https://padlet.com/nataliasilva4/Bookmarks/wish/795140538 Advantages:
It can be beneficial for consumers due to the lower prices.
Disadvantages: 
Ilegal pricing strategy
It can develop a monopoly.
When they change their prices the consumers they go and look for new products.]]> 2020-10-01 15:42:13 UTC https://padlet.com/nataliasilva4/Bookmarks/wish/795140538 4. Psychological Pricing https://padlet.com/nataliasilva4/Bookmarks/wish/795143267 Is an strategy that uses different techniques to form a psychological impact on the consumer.
In this integrates sales tactics with the price.

]]> 2020-10-01 15:42:46 UTC https://padlet.com/nataliasilva4/Bookmarks/wish/795143267 3. Market Skimming analuciarojas https://padlet.com/nataliasilva4/Bookmarks/wish/795146902 Advantages:
-High profit margin that will help to pay for development costs of new products.
- Help pay expenses in the development of new products
Disadvantages: 
-High prices might discourage consumers - unless they are convinced the integrated marketing mix justifies the high prices.
-High prices might encourage more competitors to enter the market.]]> 2020-10-01 15:43:33 UTC https://padlet.com/nataliasilva4/Bookmarks/wish/795146902 8. Price leadership https://padlet.com/nataliasilva4/Bookmarks/wish/795148722 Disadvantages
- Can be perceive as being predatory 
- Only really operates effectively for products that are undifferentiated
 ]]> 2020-10-01 15:43:56 UTC https://padlet.com/nataliasilva4/Bookmarks/wish/795148722 1. Cost Plus Pricing joseleonardolaug https://padlet.com/nataliasilva4/Bookmarks/wish/795157376 Example]]> 2020-10-01 15:45:50 UTC https://padlet.com/nataliasilva4/Bookmarks/wish/795157376 2. Penetration jesuskevinromero https://padlet.com/nataliasilva4/Bookmarks/wish/795166323 Advantages: Low prices load to high demand products
Market share for a new products

Disadvantages: Low margin of profits migth have to rise in trhe future 

]]> 2020-10-01 15:47:45 UTC https://padlet.com/nataliasilva4/Bookmarks/wish/795166323 7. PROMOTIONAL https://padlet.com/nataliasilva4/Bookmarks/wish/795168244 Advantages:
-sales promotion
-personal selling
-public relationships

Disadvantages:
-Consumers may suspect that the price was changed and pretend they are discounted
-Consumers may think that the product is of lower quality


]]> 2020-10-01 15:48:09 UTC https://padlet.com/nataliasilva4/Bookmarks/wish/795168244 https://padlet.com/nataliasilva4/Bookmarks/wish/795169829 2020-10-01 15:48:30 UTC https://padlet.com/nataliasilva4/Bookmarks/wish/795169829 9. Predatory pricing lizethcarolinaestrada https://padlet.com/nataliasilva4/Bookmarks/wish/795171367 2020-10-01 15:48:51 UTC https://padlet.com/nataliasilva4/Bookmarks/wish/795171367 2. Penetration joseleonardolaug https://padlet.com/nataliasilva4/Bookmarks/wish/795181239 Example]]> 2020-10-01 15:51:04 UTC https://padlet.com/nataliasilva4/Bookmarks/wish/795181239 5. Loss leader nataliasilva4 https://padlet.com/nataliasilva4/Bookmarks/wish/795181842  Is a hook that the market uses in products with a low prices to induce and encourage to buy another product.]]> 2020-10-01 15:51:12 UTC https://padlet.com/nataliasilva4/Bookmarks/wish/795181842 4. Example of Psychological Pricing https://padlet.com/nataliasilva4/Bookmarks/wish/795190055 An example of psychological pricing is an item that is priced $3.99 but conveyed by the consumer as 3 dollars and not 4 dollars, treating $3.99 as a lower price than $4.00.]]> 2020-10-01 15:53:00 UTC https://padlet.com/nataliasilva4/Bookmarks/wish/795190055 Price types https://padlet.com/nataliasilva4/Bookmarks/wish/795202915 -Economical price 
-Price based on value 
-Sliding price 
-Penetration price 
-Premium price 
-Psychology price 
-Geographical price ]]> 2020-10-01 15:55:50 UTC https://padlet.com/nataliasilva4/Bookmarks/wish/795202915 nataliasilva4 https://padlet.com/nataliasilva4/Bookmarks/wish/795315532 Advantages
-There are losses in one product but compensated by other products. 
-An increase in market share. 

Disadvantages 
- Generic products might be sold by competition so profit-making from other products are not bought. ]]> 2020-10-01 16:20:11 UTC https://padlet.com/nataliasilva4/Bookmarks/wish/795315532