Ted Baker X Takashi Murakami INP by Rachael Lima https://padlet.com/40093425/38fy7jrurr6rn6ta en-us 2020-12-16 10:08:59 UTC 2024-10-19 07:07:54 UTC hello@padlet.com AW 21/22: Menswear Colour and Print 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1052121312 2021-01-04 14:53:39 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1052121312 AW 21/22: Menswear Key Details 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1052131511 2021-01-04 14:55:53 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1052131511 Mind map of ideas 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1069635742 I started planning for my INP by making a mind map of all my ideas that I have. I usually focus on womenswear and in my past projects I have done womenswear, but I now realise that I would like to explore new avenues and by focusing on menswear this will allow me to learn about the the men's sector of the fashion industry. I also thought about doing a unisex range but the designer I would like to focus on is Ted Baker and they have always been known as a menswear brand until womenswear was included, I don't think it will benefit the brand to create a unisex range for Ted Baker as the do not have a market for unisex at the moment.]]> 2021-01-09 12:17:14 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1069635742 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1082811281 2021-01-13 13:10:43 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1082811281 Ted Baker conscious shop range 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1082837976 2021-01-13 13:18:36 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1082837976 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1089514293 2021-01-14 22:36:53 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1089514293 Comp shop planning 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1089517356 I planned on visiting the Ted Baker store in London to gather information about the layout of the store, the products they have available on the shop floor and the size variations they have available for shoppers. I also intended on doing the same for Ted Baker's competitors e.g. Tommy Hilfiger, MK etc. Unfortunately due to the Coronavirus pandemic they announced a lockdown before I was able to do my comp shopping meaning the stores would be closed. Due to these circumstances I had to do my research online and visit the brands' websites to see what products they had available and in what sizes. 
Ted Baker name their sizes by numbers e.g. Ted Baker size 1, size 1 being extra small. The shirts they had available came in a range of sizes from XS to XXXL (size 1-7).
Paul Smith are a competitor of Ted Baker's, when viewing their shirts on the online website i found they had less sizes available (only 5 sizes) meaning they don't cater to many sizes meaning a limited customer base.
Having to do a comparative shop from online websites is a lot more challenging as I wasn't able to physically see the clothing or get a feel for the layout of the store. 

]]> 2021-01-14 22:38:45 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1089517356 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1089543063 2021-01-14 22:53:57 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1089543063 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1090814626 2021-01-15 11:50:13 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1090814626 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1099074210 2021-01-18 20:59:36 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1099074210 Market research- Primary research 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1103671092 2021-01-19 22:58:42 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1103671092 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1110422021 2021-01-21 15:09:11 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1110422021 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111015684 2021-01-21 17:13:46 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111015684 Store Locations 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111211498 2021-01-21 17:49:59 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111211498 Acorn - CACI 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111240537 Category 1 - Affluent Achievers 
Group A - Lavish Lifestyles 
Type 2 - Metropolitan Money]]> 2021-01-21 17:55:26 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111240537 About the brand 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111282176 2021-01-21 18:03:17 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111282176 Ted Baker's Timeline 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111287124 2021-01-21 18:04:13 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111287124 01/01/2021 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111292635 I have been planning for my INP, I will be focusing on menswear as I would like to learn more about menswear fashion and widen my knowledge. I have been focusing on womenswear prior to this which I have enjoyed but am now looking to push myself and improve on my researching skills.
I have been researching on WGSN for trends and have found on Buyers' Briefing A/W 21/22: Menswear Key Details what is trending for A/W 21 and found out that Retro Stripes are a key detail for menswear clothing. Retro stripes are also a trend that we will be seeing a lot of in menswear designs. I will start researching into retro stripes as a trend and looking into 70s fashion.]]> 2021-01-21 18:05:19 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111292635 08/01/2021 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111386338 After further research into 70's fashion I found myself stuck with the the idea, while the trend would fit in well with the Ted Baker brand it has been done already and wouldn't be an exciting new idea for Ted Baker. I decided to look into doing an artist collaboration with Ted Baker focusing on print. Takashi Murakami is a Japanese artist known for his colourful, print style paintings. Doing a customer profile has helped me gain a further understanding of who I will be creating this collection for and market it would to the right target customer. My target customers are males aged 25-35 . According to Acorn-CACI the target customer will be an Affluent Achiever, Metropolitan Money, Lavish Lifestyles. ]]> 2021-01-21 18:22:36 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111386338 15/01/2021 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111560859 Whilst doing my comp shopping. I found out that Richard Quinn did a collaboration with Liberty. Which was focused on liberty fabrics and prints. 
For primary research I made a survey, the questions asked about if the shoppers would spend more money on clothing if the materials were sustainabily sourced, if shoppers would be interesting in a fashion and art collaboration with an artist or designer they liked. From the survey I put the results in my project research. 

Planning the range  was enjoyable, I did come across some difficulty deciding on colours that suited the artwork being printed on the garments. This was made easier by researching trending key colours for menswear which came up with 'unbleached' which is an off-white colour tone, due to sustainability being important to a lot of fashion brands 'unbleached' is a natural fabric that has been undyed, so a calico type colour. Seville Orange is also a colour that is going to be popular in AW collections, and brown tones. Autumn is the perfect time to introduce orange and brown tones to ranges. I have included some browns and oranges in my range. 
Trends that we will be seeing a lot of in AW 21 includes high waist trousers, spliced panels and printed knitwear.]]> 2021-01-21 18:55:18 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111560859 Richard Quinn X Liberty 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111590961 2021-01-21 19:01:19 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111590961 Tommy Hilfiger sustainability 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111599211 2021-01-21 19:02:56 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111599211 Reiss sustainability 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111602917 2021-01-21 19:03:42 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111602917 Takashi Murakami X Louis Vuitton collaboration 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111622290 2021-01-21 19:07:30 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111622290 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111640475 2021-01-21 19:10:58 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111640475 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111700655 For my INP I will be able focusing my range on sustainability ensuring that all the materials sourced will be sustainable, organic and recycled materials. WGSN has a lot of reports on sustainability and fabrics and information on which fabrics are being used in AW 21.]]> 2021-01-21 19:23:24 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1111700655 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1115529397 2021-01-22 19:11:46 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1115529397 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1115539548 2021-01-22 19:14:31 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1115539548 Edited Product assortment 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1123339691 2021-01-25 18:00:43 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1123339691 Edited Price Index 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1123344218 2021-01-25 18:01:29 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1123344218 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1153400335 Takashi Murakami's work is bright, colourful and vibrant. By collaborating his work with Ted Baker's simple yet sophisticated style will bring in a new audience and give shoppers a outlook on the brand. That Ted Baker is able to be versatile with their new collections by adding new colours and styles, and by introducing artists in their work to get new insights and ideas, to push the brand out of their comfort zone. ]]> 2021-02-02 13:04:55 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1153400335 Fabrics 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1153439554 After researching on sustainable fabrics and textiles, the materials i will be focusing on using Organic Cotton, Recyclable Cotton, Organic Wool, Recycled Polyester, Recycled Denim.]]> 2021-02-02 13:14:57 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1153439554 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1153473912 2021-02-02 13:23:14 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1153473912 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1153479113 2021-02-02 13:24:19 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1153479113 Digital Printing on Fabric 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1153483617 For some designs in my range I will be including some of the artists artworks on the clothing such as printed hoodies and shirts.
As my range is focusing on being sustainable I have had to find a way to include prints without using dyes that will harm the environment and without producing a lot of waste. 
The way I will be doing this is by digitally printing on the fabrics.
By printing directly onto the fabric means less waste is produced as you are only printing on the amount needed. No chemicals are used that will be put into the atmosphere. 
Overall an easier, more precise method of printing that doesn't have a negative affect on the environment. ]]> 2021-02-02 13:25:23 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1153483617 Target Customer 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1172056057 Ted Bakers' target market is 18-40 year olds. For this range I will be planning it around this age group so it appeals to Ted Baker's  current target consumer group. For my customer profile section I have based the range around a male who is in early 30s who is a graphic designer, as he works in a creative field the range will appeal to him as it is based around art which is colourful and stands out. 
As my customer is a millennial I will be researching further into their buying habits and how to market to a millennial.
]]> 2021-02-06 20:57:26 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1172056057 Manufacturing in Turkey 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1172071133 This range is going to be produced in Turkey as the country has a vide range of resources available including organic fabrics and trims. Although the prices may be higher compared to sourcing further abroad such as China or India, the transportation times will be much quicker. Turkey have a strong background heritage in manufacturing therefore has more knowledge about production. As this range will be 100% sustainable I will be using Organic materials such as Organic cotton, recyclable cotton etc. and Turkey is one of the top 10 producers in cotton and wool.]]> 2021-02-06 21:11:14 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1172071133 Marketing to Millennials: How Luxury Brands Build Hype 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1178249850 2021-02-08 17:28:39 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1178249850 22/01/2021 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1183904740 Sustainability is the main focus for this range so I have been looking into which fabrics and materials will be most suitable, after researching on WGSN i have found that the most suitable fabrics will be organic cotton and wool, recycled cotton and recycled denim. In order to sustainably print the artwork onto the garments I will be using the digital printing method which is best as it produces less waste and doesn't let out harmful chemicals into the environment. 
At this point of the INP I believe I am in target with my plan in order to complete the project on time.]]> 2021-02-09 18:32:02 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1183904740 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1183947427 2021-02-09 18:38:40 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1183947427 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1183950267 2021-02-09 18:39:07 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1183950267 Online sales 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1183952616 2021-02-09 18:39:30 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1183952616 size mix 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1183955131 2021-02-09 18:39:54 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1183955131 Lesson reflections 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1186567149 During classes we have been learning about what research we can carry out, and learning the difference between qualitative and quantitative  data, surveys are able to give me quantitative data as in my survey I am not asking open ended questions but more single answer questions.
When doing the merchandising for my range I will be thinking about having around an 80% margin due to the fact that Ted Baker is a higher end fashion company meaning the profits will be higher, also as I am doing an artist collaboration the artist would need to receive a share of the profits.]]> 2021-02-10 10:08:35 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1186567149 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1190364078 2021-02-11 02:09:32 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1190364078 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1190365124 2021-02-11 02:10:22 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1190365124 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1190367075 2021-02-11 02:11:51 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1190367075 Materials dying 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1190367236 2021-02-11 02:11:58 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1190367236 Stella McCartney- Organic Cotton 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1190368153 2021-02-11 02:12:39 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1190368153 10/02/2021 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1193825101 Today we had to opportunity to have 1:1s with Michaela to talk about my INP and see what I could improve on. The feedback I received was very helpful, it was mentioned that I needed to add more information about sustainability as that is my main focus for my range, to have a 100% sustainable collection. From this I have researched even further on sustainable fabrics such as the benefits of organic cotton and wool, and why recycled denim is on the rise and why it is a better choice.
I also was able to research into sustainable ways to dye textiles which I hadn't actually thought of before but in order to have a fully sustainable range I would need to think about how I would achieved the colours I wanted for my products. I came to the decision that bacteria dyed yarns is the best solution to the colours i want to achieve. 
It was also brought to my attention that my launch date of the 12th of July was too early for an A/W collection and that it would be more suitable to have a launch date of around August or September. I realised that I made a mistake with this and took it the feedback on board. I have now changed my launch date to the 12th September which is right on time for Autumn and Winter. I have also had to change the dates for the exhibition event to 5th & 6th of September, this gives enough time to get people excited about the limited edition collection before its release date.]]> 2021-02-11 18:18:43 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1193825101 Range plan 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1193958016 2021-02-11 18:41:51 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1193958016 Merchandising Excel Spreadsheets 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1193961541 2021-02-11 18:42:28 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1193961541 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1193971493 My range has a total of 30 options including tops, bottoms, knitwear and jackets. The planned turnover including 20% markdown is £7,883,200.
The planned total buy at cost is £1,457,083 and a planned buy at retail is £9,854,000. This is due to be a very successful range with very high profits if sales go as well as planned. 
The launch date is 12/09/2021 and is due to be on sale for 8 weeks, but if sales go well it may sell out a lot quicker.]]> 2021-02-11 18:44:12 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1193971493 Business Plan INP 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1198485985 2021-02-12 22:38:30 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1198485985 13/02/2021 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1198695235 Over the past 6 months I have learnt a lot about what skills are needed to work as a buyer in the fashion industry. I have improved my skills in Excel and learnt abut merchandising and building ranges for various brands. The INP has build my confidence in being able to work under pressure and I know I have the ability to create brand reports, SWOT analysis' and am able to plan a critical path for sourcing.
I have thoroughly enjoyed this INP project as I had freedom to create a range I was passionate about and although some apsects of it didn't go to plan I was able to think quickly and overcome these struggles in order to complete the task to the best of my abilities.
]]> 2021-02-13 02:06:53 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1198695235 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1199399652 2021-02-13 15:40:08 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1199399652 40093425 https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1199422269 2021-02-13 15:56:21 UTC https://padlet.com/40093425/38fy7jrurr6rn6ta/wish/1199422269