My Idea File by Colleen Greco https://padlet.com/collgrecs/myideafile en-us 2018-01-20 22:51:21 UTC 2025-11-29 15:59:16 UTC hello@padlet.com Favorite Super Bowl Commercial collgrecs https://padlet.com/collgrecs/myideafile/wish/223053854 Doritos "House Rules" (2010)
https://www.youtube.com/watch?v=dCz2vyzCUd4

I think the strategy of this ad was to be relatable and have a good sense of humor to entertain the audience. Doritos actually chose this commercial idea from 4000 submissions of ideas. Doritos was trying appeal to families because they can all relate to the scenario of approving the person a family member is dating. At first I wasn't sure what commercial to choose, so I began to watch a bunch of old commercials from over the years, but after doing that I kept going back to this advertisement for some reason. So after thinking about it more, I decided that this is my favorite Super Bowl commercial because the first time I saw it, I thought it was hilarious and still to this day I can watch it and it makes me chuckle just as much as it did the first time I saw it.]]> 2018-01-21 00:22:24 UTC https://padlet.com/collgrecs/myideafile/wish/223053854 Odd Brand? collgrecs https://padlet.com/collgrecs/myideafile/wish/225324913 When reading that I had to pick an odd brand, the first thing that popped up in my mind was Snuggie. I mean what isn't a little strange about a blanket with arms? The first time I saw this product was on one of those cheesy commercials on TV that usually lead to the products being put in the As Seen On TV store. I think this brand is pretty effective because it blew up really fast after the first commercials were aired; it appeals to the audience because anyone can own a Snuggie, whether you're a child or a full grown adult we all want to stay warm. Their message pictured at the top of their website says, "Stay Snug, America", and I think that it is perfect and doesn't distract at all from what they want their audience to know about their brand.

I think anyone who wants to snuggle up under a blanket inside, but also be able to do things freely with their arms/hands, then they would love to own a Snuggie. I know I enjoyed mine when I was a child.

https://snuggiestore.com/?gclid=CjwKCAiA47DTBRAUEiwA4luU2QN48y14RXv5jC_vAmrmiOliPVWNcTgcbZ-_sj8z0S45A7LC8QuF6xoChBMQAvD_BwE

]]> 2018-01-27 21:05:09 UTC https://padlet.com/collgrecs/myideafile/wish/225324913 The Trend of Our Active and Busy Lifestyle collgrecs https://padlet.com/collgrecs/myideafile/wish/227968558 In the textbook they bring up the trend of our active lifestyle and how we tend to want things at our convenience because we have become accustom to being on the go all the time. This has lead to things like drive-through dry cleaners, one-stop shopping outlets, and microwave ovens. I can admit to possessing this quality myself. I have come to terms with the fact that I am an impatient person and like everything to happen when I want it to occur. One company that I think uses ads to appeal to this trend is Amazon. By advertising that they offer same day shipping, it's telling people they don't even have to take the time to walk into a store to find what they want, they can easily just sit at home, order what they want and it can arrive at their doorstep the same day. This advertising feeds into this trend so well. But something that's interesting to me is how convenience can come from our active and busy lifestyles, but in a way it can make us lazy...which is the complete opposite of active/busy.

Ad courtesy of: http://www.wral.com/-amazon-same-day-shipping-still-available-12-24-/17209887/]]> 2018-02-05 05:19:04 UTC https://padlet.com/collgrecs/myideafile/wish/227968558 2018 Super Bowl Ad collgrecs https://padlet.com/collgrecs/myideafile/wish/232638503 One advertisement that really stood out to me this year was the "It's a Tide Ad". I think Tide's product positioning strategy was to show that Tide is a detergent that completely cleans clothes. But the way they used this positioning strategy was by mocking common commercials seen every day and turning each into a Tide Ad instead. So, I kept watching to see what 'fake ad' they would use next. I had never seen a laundry detergent commercial go this route, which made it different and memorable. I think the strategy of telling us because there are extremely clean clothes in an advertisement it's a Tide Ad, is extremely effective. Out of all detergent commercials I have seen, this one stands out the most because during the Super Bowl you didn't know if it could end up being a Tide Ad. This positioning strategy made me thing of Tide during commercials.
https://www.youtube.com/watch?v=doP7xKdGOKs

]]> 2018-02-18 00:47:51 UTC https://padlet.com/collgrecs/myideafile/wish/232638503 Visual Esperanto collgrecs https://padlet.com/collgrecs/myideafile/wish/232641848 This Ad for "OIB Reward Plus" appealed to me because the image of a young girl smiling made me happy, because it is usually really cute when you see a little kid super happy.
The verbal elements integrate the emotional message and the advertisement message the company is trying to get across, by explaining what made the little girl so happy.
I believe that this advertisement in the textbook is a perfect example of visual Esperanto because using two pictures of a young girl's facial expression is very strong and people can easily understand that she is happier on one side.

Clow, K. E., & Baack, D. (2016). Integrated advertising, promotion, and marketing communications. Harlow: Pearson Education.]]> 2018-02-18 02:07:37 UTC https://padlet.com/collgrecs/myideafile/wish/232641848 People Magazine collgrecs https://padlet.com/collgrecs/myideafile/wish/244113462 I think that this Tylenol Ad has a mix of a cognitive message strategy and an affective message strategy. From the cognitive perspective Tylenol uses a preemptive message by stating that they are the “#1 selling brand of pediatric pain reliever & fever reducer”. In the textbook it states that a preemptive message is, “A claim of superiority based on a product’s specific attribute or benefit with the intent of preventing the competition from making the same or similar statement” (pg. 155) And that is exactly what Tylenol did by stating they were number one.
This advertisement definitely has an emotional appeal, and that comes from the kid being pictured as happy and able to participate in kid activities because they are not sick with the cold or flu.
I think that the executional framework being used in this Tylenol ad is the Slice-of-Life Execution, because cold and flu symptoms are basically an everyday occurrence during the winter and they show that their medicine provides a solution to this problem.
I think that Tylenol selected a good combination for the advertisement. This is because the ad quickly caught my eye showing a kid cut in half having one part happy in the snow, and one part sick and in bed. And knowing that parents could see this advertisement and know what medicine to get for their kids when they’re feeling sick. And they also let me know that they are superior to other similar brands.
Clow, K. E., & Baack, D. (2016). Integrated advertising, promotion, and marketing communications. Harlow: Pearson Education.

(2018, January 8). People.


]]> 2018-03-20 16:09:02 UTC https://padlet.com/collgrecs/myideafile/wish/244113462 Newspapers collgrecs https://padlet.com/collgrecs/myideafile/wish/244119453 I found this super cool newspaper ad done by McDonalds at some point in time. I feel like the biggest advantage for this ad is the fact that it's not only unique and in the middle of an article. So, anyone who wants to read the articles where the advertisement is located will see the ad the entire time they're reading the articles. One disadvantage that this newspaper advertisement has is the limited audience it's exposed to. Even though McDonald's put this amazingly unique ad in the newspaper, I would guess that not that many people got to see it. Most people don't buy paper newspapers nowadays because the internet exists.
I think that McDonalds should try incorporate this advertisement somewhere online because they would have a much bigger chance of more people seeing it, because it's the 21st century.]]> 2018-03-20 16:18:16 UTC https://padlet.com/collgrecs/myideafile/wish/244119453 Digital Marketing Strategies collgrecs https://padlet.com/collgrecs/myideafile/wish/244120125 This was an email I received from Dick's Sporting Goods. This advertisement obviously utilizes the email marketing strategy. The topic was about the $20 off they were offering to people, which obviously caught my attention because who doesn't want to save money when purchasing new products? If I am completely honest though, I usually just delete the advertisement emails I get from companies because it is basically spam to me, but occasionally I will actually open some and look at what the Ad has to offer.]]> 2018-03-20 16:19:16 UTC https://padlet.com/collgrecs/myideafile/wish/244120125 Strategic Brands & Social Media collgrecs https://padlet.com/collgrecs/myideafile/wish/244120328 This Ad is from a swimsuit company "albionfit". They used this post on Instagram to use the "content seeding" strategy on social media. This is done by making a post for a giveaway with rules to enter to win a swimsuit for yourself. The rules included liking the picture, following their account, tagging a friend and sharing the post yourself as a bonus. The first time I saw this advertisement was because my roommate shared it on her own personal instagram to enter to win a swimsuit from them. "Content seeding" is when companies provide incentive for us consumers to share their product and this Ad is a perfect example for that definition. If sharing the post created a better chance of you winning an expensive swimsuit, wouldn't you share it?
https://www.instagram.com/p/Bcm_N6vA3o7/?taken-by=albionfit]]> 2018-03-20 16:19:36 UTC https://padlet.com/collgrecs/myideafile/wish/244120328 Alternative Marketing Strategies collgrecs https://padlet.com/collgrecs/myideafile/wish/254234688 This use of advertising is definitely not used on the daily, so I thought I'd use it as my example for alternative marketing. I think that this guerrilla marketing tactic Guinness used is unique, but I don't think it's the most effective idea. This is because I know when I play pool I'm not staring on what's on the stick, I tend to pay attention to what the other player is doing during their shot. I probably wouldn't stop the game to go order a Guinness. So, even though they put the advertising on something so commonly used in bars/pubs, it's so tiny and something I don't believe would stand out, that it wouldn't cause an increase in their sales or be beneficial. Overall I don't think it detracts from the brand, but I think it would be a waste of money.]]> 2018-04-23 03:52:36 UTC https://padlet.com/collgrecs/myideafile/wish/254234688 Direct Marketing collgrecs https://padlet.com/collgrecs/myideafile/wish/254236096 So this advertisement wasn't sent through an email, it was on my Facebook feed. But I consider this direct marketing because I have shopped on Shein before and I know that everything I search on the internet is recorded somewhere in a database, so obviously they would easily be able to promote Shein to me through Facebook. In the textbook this would be under internet direct marketing because this ad was put on my news feed specifically targeting me, using my past shopping on Shein as their data.
Overall, I feel like this ad was effective because I definitely clicked on the "Show Now" button so I could see more of the products they added to their website. I think it strengthened my relationship with the brand because they were directly marketing towards me and it makes me feel like a valued customer.]]> 2018-04-23 04:02:14 UTC https://padlet.com/collgrecs/myideafile/wish/254236096 Sales Promotions collgrecs https://padlet.com/collgrecs/myideafile/wish/254236127 I think this sales promotion sent to me through email from Old Navy was effective because they gave me a 30% coupon for one day only, so it makes me want to look into the sale before the day ends. And who knows, maybe I would find something I really wanted to buy and buy it right then and there because of the limited time of the coupon. I honestly don't think there are any disadvantages to this sales promotion and it strengthened my relationship with Old Navy because why wouldn't I want to keep shopping somewhere that continually offers me discounts/coupons]]> 2018-04-23 04:02:25 UTC https://padlet.com/collgrecs/myideafile/wish/254236127 Sponsorships collgrecs https://padlet.com/collgrecs/myideafile/wish/254236146 This sponsorship is from the women's conference I attended a couple of weeks ago. The biggest sponsor of the conference was a nonprofit organization called Save The Storks. Save The Storks parks really nice vans outside of pregnancy centers and provides free ultrasounds, counseling, and help with raising the child for up to two years of age. They do that, so women know they have more than one option. One of the reasons I believe that this sponsorship was a successful pair is because Save The Storks's moto is "Pro-life is Pro-women" and Sparrow Conference is a weekend where a bunch of Christian women get together to study the Bible. That being said, Christian women definitely have the same views towards the controversial issue. I think that this sponsorship benefited the brand because many people in Texas didn't know about Save The Storks since it's based in Florida, but after speaking at Sparrow and having a table set up there over 1000 women now know about the organization and can spread the word/support them with what their doing.]]> 2018-04-23 04:02:37 UTC https://padlet.com/collgrecs/myideafile/wish/254236146