Team B2's Entrepreneurship Insights! by Loh Zheng Ying https://padlet.com/zysiso888/34l6ridg6bvwl95s Week 8's Collaborative Meeting (BL) en-us 2022-12-02 06:20:25 UTC 2022-12-12 07:24:43 UTC hello@padlet.com zysiso888 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2406261107 Total interviews for ages 18 to 30: 23

20 out of 23 skips breakfast

Reasons: No time to prepare breakfast as they need to rush off for work or school

Common Problems faced: No energy, concentration, and productivity. Hunger.

Alternatives: Endure until lunch or have snacks

Effectiveness of alternatives (1-10): Moderate effectiveness - Average of 5.5]]> 2022-12-02 06:59:42 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2406261107 Old Statement (derived from 10 interviewees) 200694b https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407386996 Students and young adults have no time to consume breakfast in the morning. ]]> 2022-12-03 08:02:35 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407386996 Problem Statements zysiso888 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407833284 1. Deriving and Finalizing of Problem Statement]]> 2022-12-04 06:21:22 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407833284 Empathy Interview Insights zysiso888 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407835609 1. Identify the most Common Problems Faced by 18-30s
2. Identify the Common Alternatives 18-30s resort to]]> 2022-12-04 06:28:57 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407835609 zysiso888 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407836413 Identified Topic: Breakfast (Most use occasions for our given product)]]> 2022-12-04 06:31:55 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407836413 zysiso888 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407839001 Confirmed Age Group: 18 to 30 (Moving into the adult life and taking up more responsibilities, having no time for breakfast)]]> 2022-12-04 06:39:56 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407839001 13/11/22 zysiso888 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407839763 (Assigned)
1. Individual roles (all members) to conduct empathy interviews for all age groups]]> 2022-12-04 06:42:51 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407839763 zysiso888 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407842004 First wave of Empathy Interviews: Get 10 interviews per age group (done)

Final wave of Empathy Interviews: Solidify on more interviews for chosen age group (18 to 30) (occuring)]]> 2022-12-04 06:51:07 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407842004 28/11/22 zysiso888 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407842885 1. Finalized the brand name (Seednergy!) between the SBM and SAS students]]> 2022-12-04 06:54:35 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407842885 Customer Segments zysiso888 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407846793 1. Discuss on the Customer Segment
2. Finalize the Customer Segment]]> 2022-12-04 07:08:07 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407846793 seanow02 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407848495 Total interviews for ages 18 to 30: 4

4 out of 4 skips breakfast

Reasons - too tired to wake up / lazy / diet (intermittent fasting)

Issues faced: lack of energy / Uncomfortable hunger pangs / sugar crash / gastric issues 

Alternatives used- coffee / energy drinks / wait till lunch

Effectiveness of alternatives (1-10): 3. Not effective.]]> 2022-12-04 07:14:18 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407848495 Channels zysiso888 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407850386 1. Discuss on the Distribution Channels and its effectiveness]]> 2022-12-04 07:20:52 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407850386 Online stores seanow02 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407869074 Why online stores?
-Revenue growth of online sales
-Covid-19 showed the importance of online marts
-Research firm IGD, showed Singapore’s online grocery market grew threefold from a value of S$130m in 2017 to over S$500m in 2020]]> 2022-12-04 08:19:47 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407869074 Revenue growth of online food and personal care products seanow02 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407883094 2022-12-04 09:03:44 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407883094 02/12/22 zysiso888 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407885650 (Assigned) All members to:
1. Analyse the key points from your empathy interviews (all ages)

Finalized:
1. All empathy interviews are completed (for all ages)

]]> 2022-12-04 09:11:43 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407885650 21/11/22 zysiso888 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407892705 (Assigned)
1. Finalized our main age group (18 to 30)
2. Interview more people aged 18 to 30 to find out more about the problems faced when skipped breakfast]]> 2022-12-04 09:24:04 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407892705 200694b https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407911943 Total interviews for ages 18 to 30: 9

66% skip breakfast

Reasons:  Lack of time, no hunger

Issues faced: Gastric, Stomachache, Hunger very quickly

Alternatives used: Wait till lunch, coffee , tea

Effectiveness of alternatives (1-10): Around 7.

]]> 2022-12-04 10:14:13 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407911943 b0w3n123 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407913678 Total interviews for age 18-30: 9

6 out of 9 skips breakfast

Reasons: Laziness, time restrictions

Common problems faced: Fatigue, hunger or none

Alternatives: None/ bigger lunch/ drinks

Effectiveness of Alternatives (1-10): Not so effective (around 5 or so)

]]> 2022-12-04 10:18:57 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2407913678 High Level Concept zysiso888 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408024207 1. Create and finalize the High Level Concept]]> 2022-12-04 14:02:42 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408024207 Early Adopters zysiso888 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408025344 1. Identify and disucss the early adopters]]> 2022-12-04 14:04:44 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408025344 chrissstinna https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408737861 Total interviews for ages 18 to 30: 2

1 out of 2 skips breakfast

Reasons: No time to prepare

Common Problems faced: Lack of energy and lethargic and especially during working/schooling. No motivation to do her work

Alternatives: Grab a coffee or snacks

Effectiveness of alternatives (1-10): 6. Not a healthy way to live as snacking for breakfast isn’t good and to start a proper day breakfast is crucial and also the most important meal of the day. 
]]> 2022-12-05 07:32:47 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408737861 Online storeRedMart, PandaMart, Fairprice Online zysiso888 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408773908 2022-12-05 08:15:25 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408773908 Marketing Channels chrissstinna https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408781017
1. Out-of-home advertising (Bus shelters, MRT posters)
2. Social media ads]]> 2022-12-05 08:23:01 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408781017 Young adults aged 18-30 do not have efficient breakfast consumption that can sustain their energy and focus during the day seanow02 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408822166 2022-12-05 09:04:11 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408822166 b0w3n123 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408822474 Young adults aged 18-30 cannot focus on their work due to the challenges they face after skipping breakfast]]> 2022-12-05 09:04:30 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408822474 zysiso888 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408824550 Young adults aged 18 to 30 that skip breakfast due to time constraints face depleted energy levels and hunger.

]]> 2022-12-05 09:06:39 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408824550 chrissstinna https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408850128 No time to prepare breakfast]]> 2022-12-05 09:31:44 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408850128 Depleted energy levels seanow02 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408850228 2022-12-05 09:31:51 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408850228 b0w3n123 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408850599 -unable to function well]]> 2022-12-05 09:32:08 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408850599 chrissstinna https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408850908 Negatively affects their mood]]> 2022-12-05 09:32:24 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408850908 Coffee and water zysiso888 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408851034 2022-12-05 09:32:33 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408851034 waiting untill lunch seanow02 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408851224 2022-12-05 09:32:44 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408851224 Consuming snacks zysiso888 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408851225 2022-12-05 09:32:44 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408851225 zysiso888 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408854365 2022-12-05 09:35:32 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408854365 Demographic seanow02 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408855591
Age: 18 to 30
Gender: Male and Female
Education: Tertiary
Occupation: Students / Working Adults
Nationality: Singaporeans / PR / Foreigners
Income: $1500-$3500


]]> 2022-12-05 09:36:30 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408855591 Behavioural b0w3n123 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408857163 -busy in their daily life
-open to try something their friends recommends]]> 2022-12-05 09:37:52 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408857163 Psychographic chrissstinna https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408858727 Social Class: Middle 
Lifestyle: Busy work/ school life / Fast paced]]> 2022-12-05 09:39:20 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408858727 zysiso888 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408859389 Beliefs
Breakfast can be consumed in a more efficient and convenient manner

Lifestyle
Faced-paced lifestyle]]> 2022-12-05 09:39:52 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408859389 Psychographic b0w3n123 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408859701 -no time to prepare for breakfast
-low energy levels or hunger]]> 2022-12-05 09:40:11 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408859701 Geographic seanow02 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408860234 Tertiary Institutions (Polytechnics, Universities, JCs, ITEs)


]]> 2022-12-05 09:40:36 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408860234 Media 200694b https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408862952 Social media (Inst, FB, Tiktok)
Websites]]> 2022-12-05 09:43:04 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408862952 Geographic 200694b https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408863004 Tertiary Institutions]]> 2022-12-05 09:43:07 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408863004 b0w3n123 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408863617 -Convenience stores
-Supermarkets]]> 2022-12-05 09:43:41 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408863617 200694b https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408865783 Young adults & students]]> 2022-12-05 09:45:59 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408865783 Solution 200694b https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408867228 A ready-to-drink plant-based dairy-free beverage that has the required nutrients of a regular breakfast. It will be enrgizing and tackle hunger. Its like kiling two birds with one stone. The consumer gets energy and their hunger is satisfied]]> 2022-12-05 09:47:32 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408867228 200694b https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408867294 Equal to breakfast, but faster, easier, and tastier to consume. ]]> 2022-12-05 09:47:37 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2408867294 200694b https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2410369641
Vending machines]]> 2022-12-06 08:57:09 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2410369641 b0w3n123 https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2417397729 Liquid breakfast]]> 2022-12-12 07:23:33 UTC https://padlet.com/zysiso888/34l6ridg6bvwl95s/wish/2417397729