Product Life-Cycle Strategies by Lim Joyce https://padlet.com/icolajc_17/3324b16qq7gg Marketing Tutorial 6 en-us 2017-10-13 06:44:29 UTC 2024-05-17 16:38:11 UTC hello@padlet.com Maturity Stage icolajc_17 https://padlet.com/icolajc_17/3324b16qq7gg/wish/196705631 Marketing Mix: Place
* Asus products are available in its outlets, shopping malls and electronic stores. Purchase is also possible through e-commerce websites such as Lazada and 11street.


]]> 2017-10-13 07:03:58 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196705631 Introduction stage https://padlet.com/icolajc_17/3324b16qq7gg/wish/196706777 Product: Offer a basic product - Japanese Cheese Drink 

Brew from matcha, Jasmine, red tea, season tea and olong tea, with a layer of cheese foam on top of the beverage. 

Chizu Drink also offers products such as Cheese Tart and Chizu Cakes apart from its signature Chizu Cheese Drink. ]]> 2017-10-13 07:11:31 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196706777 Cost ( Intro ) just_zero_goon https://padlet.com/icolajc_17/3324b16qq7gg/wish/196707697 High cost per customer

The company is new, established since 15 March 2017. Opened up at Sunway Pyramid.

Therefore, when the company lose its customer, it is difficult to find/replace customer. Thus, the cost of replacement will be high and it reflects how high the cost per customer will be.]]> 2017-10-13 07:16:22 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196707697 Competitors (intro) https://padlet.com/icolajc_17/3324b16qq7gg/wish/196707714 Royal tea , regius tea ]]> 2017-10-13 07:16:28 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196707714 Price (intro) https://padlet.com/icolajc_17/3324b16qq7gg/wish/196707829 Cost-plus 
Use imported tea  leaves
-matcha
-red tea
-oolong tea
-season tea
-jasmine tea 

With cheese foam
+ 
Markup

The price which they are selling their drink range form RM9 - RM ]]> 2017-10-13 07:17:06 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196707829 Place (Intro) https://padlet.com/icolajc_17/3324b16qq7gg/wish/196708364 Selective distribution: Mid Valley, Sunway Pyramid and IOI City Mall]]> 2017-10-13 07:20:23 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196708364 Product ( Intro ) just_zero_goon https://padlet.com/icolajc_17/3324b16qq7gg/wish/196708969 Ingredients they use ]]> 2017-10-13 07:24:12 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196708969 Product ( Intro ) just_zero_goon https://padlet.com/icolajc_17/3324b16qq7gg/wish/196709290 Various drink they offer]]> 2017-10-13 07:25:54 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196709290 Promotion ( Intro ) just_zero_goon https://padlet.com/icolajc_17/3324b16qq7gg/wish/196709314 IOI CITY MALL 

FREE 500 CUPS 
1st come 1st serve 
5th-6th August 2017]]> 2017-10-13 07:26:05 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196709314 Promotion ( Growth) https://padlet.com/icolajc_17/3324b16qq7gg/wish/196709588 sales promotions involve discounts for certain items and the company’s customer referral program. Occasionally, the company uses direct marketing, such as selling powertrain components and batteries to other businesses. In this element of the marketing mix, viral marketing significantly determines Tesla’s effectiveness in promoting its products and brand.]]> 2017-10-13 07:28:00 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196709588 Products and price (Growth https://padlet.com/icolajc_17/3324b16qq7gg/wish/196709792 Products
Tesla vehicle is protected by a 4 year or 50,000 miles New Vehicle Limited Warranty and 8 year or unlimited miles Battery and Drive Unit Limited Warranty that cover the repair or replacement necessary.

Tesla's Extended Service Agreement covers the repair or replacement necessary to correct defects in the materials or workmanship. 

2-Year Extended Service Agreement
2 years or 25,000 miles (40,000 km), whichever occurs first
4-Year Extended Service Agreement
4 years or 50,000 miles (80,000 km), whichever occurs first

Price
Model 3,the vehicle, which will cost around $35,000, is Tesla’s first attempt at winning over mainstream car buyers. In the past, the automaker has produced vehicles squarely targeted at the luxury end of the market—with its Model S costing almost $70,000 before any extras are added. 

400,000 people have already paid $1,000 deposits to secure one of the vehicles.

]]> 2017-10-13 07:29:22 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196709792 Marketing Mix: Promotions (Maturity) icolajc_17 https://padlet.com/icolajc_17/3324b16qq7gg/wish/196709966 *  Marketing campaigns of Asus are driven with a mindset of target age group, like the laptops are marketed keeping in mind the student group, the working professionals and also the home usage. 

* Asus conducts certain surveys for promotion and knowing customer feedback to be more reliable.

 * It gets imperative to go with the flow of purchasing behavior of customers. Therefore, the marketing campaigns with focus on proper visibility on e-commerce websites and offering discounts to gain market share are the basic things to boost up the sales.

]]> 2017-10-13 07:30:26 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196709966 Cost (Maturity) lihui2237814 https://padlet.com/icolajc_17/3324b16qq7gg/wish/196710118 ASUS has lot of branches around the world. The company has gained a lot of loyal customers, their loyal customers will always support and choose their laptop. Thus, the cost of losing a customer is low.]]> 2017-10-13 07:31:27 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196710118 Product ( Intro ) just_zero_goon https://padlet.com/icolajc_17/3324b16qq7gg/wish/196710172 Various appetizer they offer]]> 2017-10-13 07:31:49 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196710172 Competitors (Maturity) lihui2237814 https://padlet.com/icolajc_17/3324b16qq7gg/wish/196710343 ASUS laptop has a stable number of competitors such as Lenovo, Acer and so on. All of them are having a steep competiton and customers usually will compare their features or design. Lastly, few brands which are not good enough will decline by the market.]]> 2017-10-13 07:33:00 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196710343 Competitors (Growth) https://padlet.com/icolajc_17/3324b16qq7gg/wish/196710846 2017-10-13 07:35:29 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196710846 Competitors (Growth) https://padlet.com/icolajc_17/3324b16qq7gg/wish/196711155 2017-10-13 07:37:21 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196711155 Costs (Growth) https://padlet.com/icolajc_17/3324b16qq7gg/wish/196711810 $0 Marketing Budget

]]> 2017-10-13 07:40:40 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196711810 Cost(Growth) https://padlet.com/icolajc_17/3324b16qq7gg/wish/196712470 2017-10-13 07:44:17 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196712470 Products & Price (Maturity) https://padlet.com/icolajc_17/3324b16qq7gg/wish/196712859 Product: ASUS has a wide range of products categorized into laptops such as gaming laptop: Republic of Gamers (ROG), tablets such as Eee pad sliders, smartphones e.g. zenFone C. 

Price: ASUS brand laptops in terms of price is slightly higher compare to Acer for example:  RM1399 discount to RM1259 (Asus vivobook) compare to Acer Aspire 3 - RM 1249.]]> 2017-10-13 07:46:28 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196712859 Distribution (growth) https://padlet.com/icolajc_17/3324b16qq7gg/wish/196712940 Europe is the second largest region with an estimated 2,245 Model S’ sold in the quarter. Norway is estimated to be almost half of the total with 1,080 purchased in the June quarter which is down from a projected 2,056 in the March quarter. Norway has a tremendous amount of incentives for electric vehicles and after filling the initial demand it looks like Tesla has shifted deliveries to other countries such as China.]]> 2017-10-13 07:46:54 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196712940 Decline Stage https://padlet.com/icolajc_17/3324b16qq7gg/wish/196715810 2017-10-13 08:04:00 UTC https://padlet.com/icolajc_17/3324b16qq7gg/wish/196715810