5 C's OF EVENTS by Mahima Chheda https://padlet.com/mahima12chheda/32ri61a8vz8d EVENT MAMNAGEMENT en-us 2019-03-16 04:27:26 UTC 2024-06-01 02:22:00 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/299449069/9f4ebe79391e171462cd64926316142c/download.png INTRODUCTION mahima12chheda https://padlet.com/mahima12chheda/32ri61a8vz8d/wish/341971842
  • The activities required for marketing and managing events require certain steps that is called five C's of events.
  • They are as follows:
    1. Conceptualization
    2. Costing
    3. Canvassing
    4. Customization
    5. Carring - out
    ]]>     2019-03-16 04:41:47 UTC https://padlet.com/mahima12chheda/32ri61a8vz8d/wish/341971842     CONCEPTUALIZATION mahima12chheda https://padlet.com/mahima12chheda/32ri61a8vz8d/wish/341972369
  • To create new ideas and ambience.
  • The ability to invent or formulate an idea or concept. 
  • The conceptualization phase of a event occurs in the initial design activity when the scope of the event is drafted and a list of the desired design features and requirements is created.

    • ]]>     2019-03-16 04:50:21 UTC https://padlet.com/mahima12chheda/32ri61a8vz8d/wish/341972369     COSTING mahima12chheda https://padlet.com/mahima12chheda/32ri61a8vz8d/wish/341972508
  • This is the stage, where the target audience will be kept in mind and the invitees will be chosen. 
  • The rough estimate of all the expenditures will be explored. Cost-cutting may pose problems in times of unforeseen circumstances, but losing on the quality would be like worsening the matters.

    • ]]>     2019-03-16 04:53:09 UTC https://padlet.com/mahima12chheda/32ri61a8vz8d/wish/341972508     CANVASSING mahima12chheda https://padlet.com/mahima12chheda/32ri61a8vz8d/wish/341972558
  • The concept is in place, the costing has been done, but the message (event) is to be brought closer to the target audience. 
  • They need to be made aware of the message and therefore, the canvassing for the event takes place.

    • ]]>     2019-03-16 04:53:53 UTC https://padlet.com/mahima12chheda/32ri61a8vz8d/wish/341972558     CUSTOMIZATION mahima12chheda https://padlet.com/mahima12chheda/32ri61a8vz8d/wish/341972566
  • Everything is customized to suit the target audience and disseminate the message effectively. 
  • It can also be done according to the brand personality, budgets, etc.
  • It is making the necessary changes in the event according to the clients requirement.
    • ]]>     2019-03-16 04:54:04 UTC https://padlet.com/mahima12chheda/32ri61a8vz8d/wish/341972566     CARRING - OUT mahima12chheda https://padlet.com/mahima12chheda/32ri61a8vz8d/wish/341972576
  • It is the final stage of the event planning.
  • It involves the execution of the event, according to the final concept.
  • It brings all planning into action.

    • ]]>     2019-03-16 04:54:17 UTC https://padlet.com/mahima12chheda/32ri61a8vz8d/wish/341972576     FIVE C's mahima12chheda https://padlet.com/mahima12chheda/32ri61a8vz8d/wish/341974816 2019-03-16 05:42:33 UTC https://padlet.com/mahima12chheda/32ri61a8vz8d/wish/341974816