Maybelline Fit Me Concealer is a lightweight liquid concealer used to cover dark circles, acne, and redness. It gives a natural, smooth finish and comes in a variety of shades to match different skin tones. It is designed for everyday use and works well for simple, natural makeup looks.

2. Promotion

To increase sales, we would focus on social media platforms like TikTok and Instagram. Beauty influencers and student creators could post “everyday school makeup routines” using Fit Me Concealer to show how easy and natural it looks.

We would also promote it during back-to-school season and create bundle deals (for example: concealer + mascara). Limited-time discounts would encourage students to try it.

3. Placement

The product is already sold in major drugstores like Shoppers Drug Mart and large retailers such as Walmart.

To increase sales, we would improve in-store displays by placing it at eye level and near other popular teen makeup products. Strong online placement on store websites would also help boost purchases.

4. Quality

Fit Me Concealer is known for being lightweight, blendable, and long-lasting. Even though it is affordable, it performs similarly to some higher-end brands. Its oil-free formula makes it suitable for normal to oily skin, which appeals to many teenagers.

5. Benefits of Use

The main benefit is confidence. It helps cover blemishes and dark circles, giving users a smoother and more even complexion. It is also quick and easy to apply, which makes it perfect for busy mornings before school.

6. Price

One of its strongest competitive advantages is price. It is usually under $15 CAD, making it affordable for students. The low price makes it accessible while still maintaining good quality, which gives it a strong position in the market.

7. Design Features

The concealer comes in a small tube with a wand applicator, making it easy to apply and portable. The packaging is simple and practical. It also offers a wide shade range, which allows more customers to find a match for their skin tone.

Promotion:
To increase sales, we would use limited-time student discounts, influencer marketing on TikTok and Instagram, and seasonal back-to-school campaigns. We could also release limited-edition colours to create hype and urgency. These strategies attract attention quickly but are not sustainable long-term.

Placement:
The shoes would be promoted in high-traffic malls, Nike stores, and online platforms. Featuring them prominently on the Nike website and in popular retail stores like Foot Locker would increase visibility and accessibility.

Quality:
Nike Air Force 1s are made with durable leather and strong soles, providing long-lasting wear. The cushioning ensures comfort for daily use, which builds customer satisfaction.

Benefits of Use:
They are stylish, comfortable, and easy to match with many outfits. Customers feel confident and trendy wearing them.

Price:
The price is competitive compared to other brand-name sneakers, and payment plans make them more affordable.

Design Features:
The classic all-white look, customizable options, and limited-edition collaborations keep the design fresh and appealing.

For promotion, I would promote the brush by showing the brush and all it can do, as well as create a slogan to show people that the brush is the best

For placement, I would start to offer the brush to be sold at local hairdressers, beauty stores, and even the drugstore

For quality, it is a lightweight, durable brush that can last you many hair styling days

For price, I would keep it the normal $42.00; however, to keep it accessible for people with a lower budget, the price could go as low as $20.00

For design features, I would mention the hair parting tool at the handle, and the bristles that help with separating your hair

For the benefit of use, I would market the product, showing how well it shapes curly hair.

PlayStation 5 DualSense Controller

Product Description

This is a wireless game controller for PlayStation 5 with modern technology

Promotion

promotion on YouTube, TikTok and streaming platforms

Placement

sold at gaming and electronics stores, as well as online at Best Buy and Amazon

Quality

High-quality materials, reliable operation even with intensive use.

Benefits of Use

easier to play due to comfortable grip and better for long games

Price

Mid-high price, consistent with the technology and brand, but affordable for gamers

Design Features

Modern black and white design, built-in microphone and touch panel.

• Luxury fragrance and skincare brand inspired by Brazil

• Known for tropical scents and moisturizing body products

• Sold at Sephora

3. Promotion 

• Social media marketing and influencer collaborations

• Exclusive launches and gift with purchase deals at Sephora

4. Placement

• Available at Sephora (online and in-store) and Sol de Janeiro’s website 

• Sold globally with a focus on North America and Europe

5. Quality 

• Uses rich ingredients such as coconut oil

• Long lasting, tropical fragrances

• Moisturizing and skin smoothing benefits

6. Benefits of Use

• Hydrates and firms skin

• Provides a tropical, fragrance

• Improves skin texture and tone

7. Price

• Mid to high price range

• Body lotions: $20-$60

• Perfumes: $40-$90

8. Design Feature 

• Vibrant, tropical packaging inspired by Brazilian culture

• Easy to use pumps and sprays

• Sustainable packaging