Digital Media by

Week 1 First Thoughts

lauhl003 — 2020-03-05 02:06:10 UTC

Feeling very eager to get the course underway, haven't really got an idea about what I want to do but the course line up well with my other courses, so I can transfer skills from one to the other to help my create and edit the assignment promo video.

80 things to promote

lauhl003 — 2020-03-05 02:09:34 UTC

-Drawing showcase of my work
-TV commercial for a over dramatic drama island type show
-a video showcasing a charity organisation most likely (Grand parents for grand kids) mom works there
-health awareness video (corona)
-sport team commercial
-crows hype commercial
-power hype commercial
-video game trailer
-video game review
-film trailer for fake live action movie
-a small trailer for a fake animated movie
storytelling promotional video
products
- pens
- VR head set
- DnD product maybe mini figures showcase or 3d printing company?
-global issue like global warming
-fake products
-animals, go vegan, go meat.
-pets showcase!
-custom socks
-training video
-a board game video
-travel video
garden appreciation video
-relaxation video
-video about a mystery box
-a video promoting creation of any kind, promoting people to create what they want to create
- fast food advertisement
-podcast trailer
-comedy skit? (i am not that funny)
-education video
-overcome boredom
- spooky video
-video about loss
-video about time
-awww inspiring video
-space video?
-family video
-a video about people coming together
-video about a guy trying to escape his room

80 things to promote

lauhl003 — 2020-03-05 03:30:07 UTC

- Rat Races, done in the style of like real horse racing
-music video
-inspirational video
-robots in some way
-look into future industry
-environment messages
-be active video
-comic style (90s batman) promo video
-cooking video
-social media video
-a working video (we all lift together type thing)
-news
video about technology (phones, laptops, etc)
-video about hanging out with friends
-healthy sleeping video
-drinking video
-sun smart awareness video
-video about staying hydrated
- video about some stupid made up product
-BEES (video promoting bees and everything they do for the world)
-innovation video
-burger commercial
-stop motion
-walking
-some safety video
-go outside
-political awareness
-promoting a fake company
-computer safety
-promoting sawdust
-a fake political candidate
-fake military recruitment video
-promoting peace
-mental health
-day off video
-holiday video
-small act of kindness that starts to steam role
-human rights video
-anti bullying
-video promoting science
- unlimited internet ad
-a new world order fear campaign ad.
-a video raising awareness of false information
-a video promoting friendship and community with tabletop games

Message

lauhl003 — 2020-03-19 01:51:23 UTC

I am going to do an advertisement for a fictional comic book publisher "Cranky Comics, in the style of an old 90s comic commercial.

Target audience

lauhl003 — 2020-03-19 02:21:22 UTC

The target audience of my commercial are kids to late teens, people who would be interested in comics, tv shows and cartoons. both male and female audience, mainly introverts and students.

Reference ad one

lauhl003 — 2020-03-24 11:35:40 UTC

Marvel Comics, 1996, Spider-man, video, Youtube, 2010, viewed 23 March 2020, <https://www.youtube.com/watch?v=p4kpKZQtfkw>.

Reference ad two

lauhl003 — 2020-03-24 11:45:18 UTC

Mcdonalds, 1990, video, Youtube, 2011, viewed 23 March 2020, <https://www.youtube.com/watch?v=2JApMoRQ7yA&list=PLlHZbl_V2vfpSfsp3UrA1B3kwstlG4CvR>.

Reference ad three

lauhl003 — 2020-03-24 11:51:00 UTC

Ultraverse Comic Nooks,1993, video, Youtube, 2013, viewed 23 March 2020, <https://www.youtube.com/watch?v=DlEyoS5xCjE>.

Tone

lauhl003 — 2020-04-02 01:33:52 UTC

My Target audience would be people who are already fans of Comic books and Graphic novels, and people who are fans of adjacent media, Television, Movies, reading and video games
After Watching this ad i want the audience to have a sense of duty to go and buy the product or at least want to go to the fictional Cranky Comics Store or Web page. The idea is to generate interest in the activity of reading and story telling.
The tone that i want to display in this commercial is that of a comforting nature, to have a nostalgic feel throughout the video, through some sort of 90s aesthetic.

font / Typography

lauhl003 — 2020-04-02 01:43:41 UTC

I wanted to use some traditional fonts for the typography of this commercial, but i didn't want anything to soft as it wouldn't fit the semi action orientated commercial that i am going for, so i choose to look at these three fonts which are all comic book like in style, and have a lot of hard edge to them that they could fit in the end card of this commercial.

AIDA process

lauhl003 — 2020-04-03 13:17:50 UTC

Attention
i will use happiness to grab the audiences attention in this commercial. i will play on the idea of child hood memory as well as display the commercial in such a way as to make it seem like more is going on in it. i would like to shot it like an action scene despite the mundane actions that are actually taking place. as a result i hope to install a sense of vigour, similar to that of an action film.
Interest
The target audience would be interested in this commercial or at least stick around to watch it all the way through, because i am kinda basing the target audience in me and my friends, and people similar to us, the kids who have always been fans comics and story, students and introverts that would prefer a stylised depiction of the world and its people.
Desire
i want the audience to be inspired and enjoy the commercial, its trying to promote entertaining products a therefore my be entertaining as well, to give the audience a small sample of what they could be getting into.
Action
By the end of the commercial i want the audience to sit back and think "that was cool". I want the audience to take action and come to the store. I want the audience to spread the message and talk about the store and its advertisement.

Colour palette

lauhl003 — 2020-04-03 15:07:20 UTC

I went and researched a bit of colour theory and choose these colours for my palette, these colours are based off of 90s action movie posters. Die hard, Matrix, terminator, and i found that a lot of these posters use red, oranges, grays and blues. i didn't want to use the sharpest or brightest red, so i have used orange and maroon, to capture that action sense but also make the colours look more aged, to also capture that style from 90s action cinema.

Treatment

lauhl003 — 2020-04-03 15:29:28 UTC

The Film start with a blinding white light panning down from a window onto, two very board, very mundane adult men.nothing but a loud ticking clock can be herd. one of the men slowly looks over to see the cover of a cranky comics comic book, and his eye slowly widen with a build up of music behind him.

in a series of quick shots the man grabs the comic, throws it on his friends lap, he looks up quickly, cut to a hand grabbing keys, car doors shutting, engine start, drive,engine stop, back in the house. man one sits back down, then the same comic falls on his lap again, then a pile more.

last shot is the two men in the background laughing and reading, having a good time, while the camera focus on a set of comics. the logo for cranky comics appear next to them. narration over this last frame would be a typical "come in to cranky comics open 10 to 5" type deal.

Mind map

lauhl003 — 2020-04-03 15:42:09 UTC

https://bubbl.us/MjU2MjA5MC8xMDYyNDQyNi9jNmU1N2JmNzJmM2RmMWViMjM4YTQzOGQ4ZjhhMzg0YQ==-X?utm_source=shared-link&utm_medium=link&s=10624426

Academic source 1

lauhl003 — 2020-04-04 04:33:51 UTC

Proferes, N 2008, Film Directing fundamentals, Focal Press Tayor & Francis Group,<https://books.google.com.au/books?id=8Z7cAwAAQBAJ&pg=PA141&dq=filming+action+scenes&hl=en&sa=X&ved=0ahUKEwjLho_Ol87oAhUa7HMBHUaWAx4Q6AEILzAB#v=onepage&q=filming%20action%20scenes&f=false>.

an interest read on the important parts of filming fast action scenes and how to film them. it shows what to focus on and how to properly cut away when needed, i hope to use some of this stuff to film the characters in motion, in order to crate a very short story of then characters going to the store and back.

Academic Source 2

lauhl003 — 2020-04-04 07:02:18 UTC

Aslam, M, 2005, Are you selling the right colour? A cross-cultural review of colour as a marketing cue, University of Wollongong Australia,< https://ro.uow.edu.au/cgi/viewcontent.cgi?article=2092&context=commpapers>

This research paper write about colour theory and how important colour is for advertisement purposes, i intend on using colours like red and yellow to draw the eye of viewers in my ad by making the characters dress in these colours. also the tone and text in the commercial would be these colours too.

Academic Source 3

lauhl003 — 2020-04-04 11:33:31 UTC

Sperb, J 2016, Flickers of films, British library, <
https://books.google.com.au/books?id=f9D-CgAAQBAJ&printsec=frontcover&dq=nostalgia+and+film&hl=en&sa=X&ved=0ahUKEwi73Nnamc7oAhWFIbcAHfqrDjsQ6AEIKDAA#v=onepage&q&f=false>.

This source evaluates how and why people fill nostalgic towards certain things, it explores why film are a great source of nostalgia and the main reasons of the feeling, using this information i had hope to learn how to capture that feeling to incorporate into my ad.