MULTIMODAL LITERACY (Lesson 3) by Mandy G https://padlet.com/mandygoh54/30t4xb5onlp TV commercial “Tan Hong Ming in Love” en-us 2019-10-29 08:37:51 UTC 2019-10-30 05:09:18 UTC hello@padlet.com https://padlet.net/icons/png/1f970.png https://padlet.com/mandygoh54/30t4xb5onlp/wish/404271703 people of different races ]]> 2019-10-30 04:37:35 UTC https://padlet.com/mandygoh54/30t4xb5onlp/wish/404271703 https://padlet.com/mandygoh54/30t4xb5onlp/wish/404271788 Children have more impact due to their innocence and not knowing what goes on in the world.Also makes the audience feel more empathetic due to their vulnerability]]> 2019-10-30 04:38:05 UTC https://padlet.com/mandygoh54/30t4xb5onlp/wish/404271788 iamapplepro https://padlet.com/mandygoh54/30t4xb5onlp/wish/404271814 the producer  is trying to promote racial harmony by showing that 2 children from 2 different races together interacting like theres no social barriers.
They use children as they are innocent and naive.
They excluded other voices such as Indians and eurasians.]]> 2019-10-30 04:38:18 UTC https://padlet.com/mandygoh54/30t4xb5onlp/wish/404271814 https://padlet.com/mandygoh54/30t4xb5onlp/wish/404271829 to the whole world so that we can end racism once and for all]]> 2019-10-30 04:38:25 UTC https://padlet.com/mandygoh54/30t4xb5onlp/wish/404271829 https://padlet.com/mandygoh54/30t4xb5onlp/wish/404271880 that no matter what colour skin we are, we are the same on the inside ]]> 2019-10-30 04:38:47 UTC https://padlet.com/mandygoh54/30t4xb5onlp/wish/404271880 https://padlet.com/mandygoh54/30t4xb5onlp/wish/404271881 Love is beyond skin colour ]]> 2019-10-30 04:38:48 UTC https://padlet.com/mandygoh54/30t4xb5onlp/wish/404271881 https://padlet.com/mandygoh54/30t4xb5onlp/wish/404271960 well certain people may not understand the message of the video right away, so chance of misunderstanding it will be quite high]]> 2019-10-30 04:39:26 UTC https://padlet.com/mandygoh54/30t4xb5onlp/wish/404271960 https://padlet.com/mandygoh54/30t4xb5onlp/wish/404272143 not everyone is as open minded as the children in the advertisement ]]> 2019-10-30 04:41:01 UTC https://padlet.com/mandygoh54/30t4xb5onlp/wish/404272143 https://padlet.com/mandygoh54/30t4xb5onlp/wish/404272186 most parents might be stereotypical]]> 2019-10-30 04:41:27 UTC https://padlet.com/mandygoh54/30t4xb5onlp/wish/404272186 https://padlet.com/mandygoh54/30t4xb5onlp/wish/404272241 “Our children are colour blind” shows how the children are innocent and are not exposed to racism. The ad was aired during the independence of Malaysia to Ensure all races are united and accept each other’s differences. ]]> 2019-10-30 04:41:53 UTC https://padlet.com/mandygoh54/30t4xb5onlp/wish/404272241 https://padlet.com/mandygoh54/30t4xb5onlp/wish/404272445 The commercial might encourage young children to start relationships at a young age ]]> 2019-10-30 04:42:57 UTC https://padlet.com/mandygoh54/30t4xb5onlp/wish/404272445 The language being spoken by the children is in their local accent which the purpose is to let the audience relate and feel a sense of familiarity The interviewer spoke in proper English in order to shift the focus of the attention to the children instead of her. https://padlet.com/mandygoh54/30t4xb5onlp/wish/404272585 2019-10-30 04:43:51 UTC https://padlet.com/mandygoh54/30t4xb5onlp/wish/404272585 https://padlet.com/mandygoh54/30t4xb5onlp/wish/404272624 The commercial is set in a school; therefore, it gives the audience a sense of nostalgia as most people experience their first love/crush in school. 😊. It is also depicted in a pure and innocent manner in which the audience will find it heartwarming.

]]> 2019-10-30 04:44:06 UTC https://padlet.com/mandygoh54/30t4xb5onlp/wish/404272624 iamapplepro https://padlet.com/mandygoh54/30t4xb5onlp/wish/404273217 it is not effective as some cannot relate to the commercial with the petronas. It is effective because they show two races together in harmony ,and they are school children who have not seen any form of racial discriminationtherefore they are 'colorblind' and can interact with otherraces without any social barriers.]]> 2019-10-30 04:47:51 UTC https://padlet.com/mandygoh54/30t4xb5onlp/wish/404273217 https://padlet.com/mandygoh54/30t4xb5onlp/wish/404273471 A Chinese boy is seen to like a Muslim girl despite their different races. Malaysia is a diverse country and this ad was aired to Ensure everyone would accept each other]]> 2019-10-30 04:49:34 UTC https://padlet.com/mandygoh54/30t4xb5onlp/wish/404273471 https://padlet.com/mandygoh54/30t4xb5onlp/wish/404273493 Have a girl be interviewed instead of a guy]]> 2019-10-30 04:49:41 UTC https://padlet.com/mandygoh54/30t4xb5onlp/wish/404273493 https://padlet.com/mandygoh54/30t4xb5onlp/wish/404273560 Insert subtitles to Ensure viewers can catch what the children are saying ]]> 2019-10-30 04:49:59 UTC https://padlet.com/mandygoh54/30t4xb5onlp/wish/404273560 https://padlet.com/mandygoh54/30t4xb5onlp/wish/404273652 insert background music to enhance the mood of the advertisement]]> 2019-10-30 04:50:21 UTC https://padlet.com/mandygoh54/30t4xb5onlp/wish/404273652